Brad Staples had a successful career in the mortgage business for over a decade before transitioning to the franchise world. At first, he thought he wanted to get out of real estate. But as he learned more about various franchises through his role as a broker, he began to see a potential pathway to get out of the sales world entirely.

Seeing a need for more active and engaging options for children, Staples decided to launch a USA Ninja Challenge franchise in Kansas City, Missouri to offer a fun, healthy alternative to traditional sports and excessive screen time. Now, his vision extends far beyond just owning a gym; he’s focused on building a supportive environment for kids and fostering a rewarding career path for his lead instructor.

Staples took the time to chat with 1851 Franchise to discuss all of this and more. Here’s what he had to say:

1851 Franchise: Frame your personal story for us. What do you want us to know?

Brad Staples: I was in the mortgage business for the last 15 years. When the market shifted, I transitioned into franchise consulting. While consulting, I realized I was tired of high-pressure sales. I have two highly competitive wrestling sons, and I wanted to build a business around something we all enjoy. I represented USA Ninja Challenge as a consultant, fell in love with it and decided to open my own franchise.

1851: What did you do before franchising, and how did you decide franchising made sense for you?

Staples: I shifted to franchise sales after a long career as a mortgage broker. During my time as a franchise consultant, I learned a lot about the franchise model, and I thought it could be a great way to get out of the sales world with the support of a franchisor.

1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?

Staples: I used to think of franchises as big national chains that just make billionaires richer. Now I understand that franchises are actually locally owned small businesses. Even a McDonald's is owned by an individual.

And people should know that the support you get from the franchisor is invaluable; they provide a playbook for success.

1851: What made you pick this brand? What excites you most about this company?

Staples: There was a need in our area. The closest ninja gyms are 45 minutes away. I also wanted to address the issue of kids spending too much time in front of screens. Many kids don't want the hyper-competitiveness of traditional sports, so I wanted to create a fun, healthy environment for them. This gym allows kids to be athletic and social without that pressure. It's also been great for the homeschool community because it provides a curriculum-based physical enrichment activity.

1851: What do you hope to achieve with your business? What are your plans for growth? 

Staples: My plan is to open multiple locations. I want to grow within the next year or two. I also want to build a career for my lead instructor, Josh. He's an amazing asset, and I want to provide him with opportunities as we expand.

1851: Is there anything else about your story you want us to know?

Staples: I enjoy helping kids become their best selves. I want to provide an outlet for all kids, whether they're elite athletes or kids who just need to stay active. I hope people see that our genuine reason for being here is to build a community and encourage healthy activity instead of screen time. It's a personal struggle at home too; even with active kids, it's a constant challenge to limit screen time and make activity fun.

1851: What advice do you have for other people thinking about becoming franchise owners?

Staples: Know the details of the franchise. Don't focus too much on the royalties; they pay for valuable support. You're self-employed, but you always have someone to call for help. The support is invaluable. I believe franchises have a much higher success rate than independent small businesses.

ABOUT USA NINJA CHALLENGE

USA Ninja Challenge is the leading kid’s Ninja franchise, offering an exciting obstacle-based fitness experience for children across the United States. Since its founding over a decade ago, USA Ninja Challenge has grown into a trusted brand nearing 40 gyms and more in development. The franchise combines fun and fitness by teaching kids agility, balance, and problem-solving through a series of structured obstacle courses. Partnered with the USA Pentathlon Multisport Olympic Team, USA Ninja Challenge is raising awareness for Ninja's Olympic debut in 2028. With low initial investment, high margins, and rapid ROI, USA Ninja Challenge offers franchisees the opportunity to build profitable businesses while making a lasting impact on children's physical fitness and confidence. For more information on USA Ninja Challenge or to learn about franchise opportunities, visit www.usaninjachallenge.com.