The messages objective will become available worldwide in the next few months.
Advertising campaigns on Facebook will now have one more option to target consumers. According to a recent article in VentureBeat, the company will allow marketers to select 'messages' as the campaign objective.
“In addition to click to Messenger ads, the messages objective will also allow businesses to re-engage in existing conversations using sponsored messages," said the Facebook Business blog.
The messages objective will become available worldwide in the next few months and serve as a way for Facebook to monetize on its messaging platform.
Read the full article here.