Voodoo Brewing Co.

As we near the holiday season, the idea of giving back takes on even greater importance.&nbsp;For Pennsylvania-based brewpub franchise Voodoo Brewing Co., which boasts 20 locations across multiple states, October’s “Drink Pink” promotion provides an inclusive way to make a significant impact at the local level, raising both funds and awareness throughout&nbsp;<a href="https://www.nationalbreastcancer.org/breast-cancer-awareness-month/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=drink-pink-how-voodoo-brewing-co-pours-purpose-into-profits-this-october-2730452" target="_blank" rel="nofollow">Breast Cancer Awareness Month</a>.“Drink Pink” is the perfect autumnal concoction, a crisp libation incorporating vodka, black cherry, pear, elderflower and dragon fruit that’s finished with ginger beer and garnished with fresh lime. Available as a mocktail too, this LTO reaches beyond the average beer drinker, delivering an inclusive appeal across a wide demographic.<h2>“Drink Pink” Provides Breast Cancer Support at the Local Level</h2>During the promotion, each brewpub will donate $1 from the sale of a “Drink Pink” cocktail or mocktail to breast cancer charities. Better yet is the promotion’s unique dedication at the community level, with each franchisee choosing a local charity to support, ensuring maximum reach.“We wanted this to really affect and hit at the local level, so we tasked each owner with going out and finding the right charity,” said Chief Marketing Officer&nbsp;<a href="https://www.linkedin.com/in/thomas-guzick-jr-595016293/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=drink-pink-how-voodoo-brewing-co-pours-purpose-into-profits-this-october-2730452" target="_blank" rel="nofollow">Tom Guzick</a>. “We said, ‘Don't just Google “breast cancer charity near me.” Talk to your community members, talk to your regulars, and talk to your family and friends. Talk to the people that are coming in and out of your doors and find out where the money will go the furthest.”With more than&nbsp;<a href="https://www.cancer.org/cancer/types/breast-cancer/about/how-common-is-breast-cancer.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=drink-pink-how-voodoo-brewing-co-pours-purpose-into-profits-this-october-2730452" target="_blank" rel="nofollow">300,000 new cases estimated to be diagnosed this year</a>, breast cancer remains on the rise, with American women running a 1-in-8 chance of developing the disease.While many promotions provide support, “Drink Pink” superserves locally. Each&nbsp;<a href="https://1851franchise.com/voodoobrewingco/info">Voodoo Brewing Co.</a> franchisee has carefully selected their own cause, giving donors the rare ability to watch their dollars in action within their own communities.&nbsp;And for the local Voodoo Brewing Co. franchisee that sells the most “Drink Pink” libations, Voodoo Franchise Group will match the total dollar amount, kicking in up to $1,000 to the charity of the winning location’s choosing.&nbsp;<h2>How Voodoo Brewing Co. Franchisees Provide Local Support</h2>For the location in Delafield, Wisconsin, dollars raised will benefit&nbsp;<a href="https://pinkhealslc.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=drink-pink-how-voodoo-brewing-co-pours-purpose-into-profits-this-october-2730452" target="_blank" rel="nofollow">Pink Heals</a>, a fully volunteer-funded effort that provides support — financial and otherwise — to those impacted locally by cancer.&nbsp;Meanwhile,&nbsp;<a href="https://www.basketsofcare.org/about-1?utm_source=1851franchise.com&utm_medium=article&utm_campaign=drink-pink-how-voodoo-brewing-co-pours-purpose-into-profits-this-october-2730452" target="_blank" rel="nofollow">Baskets Of Care</a> offers education and support, delivering comfort care bags to breast cancer patients in the Toledo, Ohio, region.Serving Georgia, funds gathered by the Roswell Voodoo franchise will go to&nbsp;<a href="https://www.pennieswithpurpose.org/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=drink-pink-how-voodoo-brewing-co-pours-purpose-into-profits-this-october-2730452" target="_blank" rel="nofollow">Pennies With Purpose</a>, a 501(c)(3) charitable organization whose humble roots began with a literal change jar, growing since 2007 as it distributes more than $30,000 each year to local cancer patients.It’s just a small part of the way Voodoo Franchise Group adds local flavor to everything from their menu to seasonal LTOs.“It reaches more people,” Guzick said. “Doing a cocktail and a mocktail as the donation item is more diverse and more flexible than just doing it as a beer item. And we encourage that local flair, allowing the bartenders, the kitchen staff, or the culinary director to do some localized items and things like that that are specific to their community and specific to their area.”With additional charitable ideas on tap as Thanksgiving and Christmas approach,&nbsp;<a href="https://1851franchise.com/voodoobrewingco/whats-in-the-2025-fdd-a-closer-look-for-voodoo-brewing-co-franchise-buyers-2729611">Voodoo Franchise Group’s</a> “Drink Pink” promotion is set to make a difference locally throughout the month of October.“Whether it's regulars that are coming to support it because they come out all the time or it's new people that are coming out to support a charity close to them, I hope that people continue to see the good that the franchise owners are doing within the community,” Guzick said. “Hopefully, we continue to grow that into something bigger.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/voodoobrewingco">https://1851franchise.com/voodoobrewingco</a>.

Voodoo Brewing October Drink Pink cocktail

Voodoo Brewing Co.’s Drink Pink Supports Breast Cancer Awareness

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From a breast cancer awareness cocktail and mocktail to fundraising contests, Voodoo Brewing Co. shows how limited-time offerings boost sales, loyalty and franchisee success.

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Drink Pink: How Voodoo Brewing Co. Pours Purpose Into Profits This October

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As&nbsp;<a href="https://www.voodoobrewery.com/about">Voodoo Franchise Group</a> accelerates its national expansion, the brewpub franchise is giving its owners new tools to deepen relationships with guests who already know the brand and its beer best.&nbsp;<a href="https://1851franchise.com/voodoobrewingco/info">Voodoo</a> recently launched a new loyalty program designed to drive repeat visits and local engagement across its network of franchised restaurants. The program uses Toast to power in-store rewards and Popmenu to support loyalty in terms of online pickup and delivery (along with built-in text and email marketing capabilities). The new initiative fills a long-standing gap in terms of how the brand connects with its most engaged customers.“I think it’s a direct line to giving back to people who are loyal to our brand” said&nbsp;<a href="https://www.linkedin.com/in/erik-ivey-ph-d-371a0618/">Erik Ivey</a>, chief operating officer. “We haven’t done this in the past. But it’s probably the most important thing we can do right now to really engage the guests we know are loyal members.”<h2>Empowering Franchisees to Market Locally</h2>Voodoo’s franchise model has always leaned into flexibility and local ownership. Each location follows core brand standards but features menus, events and programming shaped by its community, empowering owners looking to build deeper connections at the local level. Until now, however, franchisees lacked a simple way to communicate those local experiences directly to the guests who visit most.But the new loyalty program changes that. It gives Voodoo Franchise Group operators a direct line to their customers, equipping them with the ability to promote everything from new menu items to live music and other weekly events.“We like to call ourselves an ‘anti-franchise’ company because we give freedom to franchise owners,” Ivey said. “We have a core menu, plus local flair menus created by chefs in each community. So, every Voodoo franchise is unique to its market because we’re a unique brand.”<h2>Turning Loyalty Data Into Smarter Decisions</h2>While the new loyalty program operates across both Toast and Popmenu, ease of use has led Voodoo more heavily toward the latter as local franchisees get comfortable with the new marketing efforts (particularly those without dedicated marketing teams).Beyond communication though, the loyalty program is also beginning to generate data that franchise owners can use to make better, smarter marketing decisions. Tracking loyalty member growth and engagement now for several months, Voodoo plans to share the insights gleaned systemwide.“If you’re going to spend money on marketing, would you rather market directly to people already engaged with your business — or send it to the general population with a return rate of less than 1%?” Ivey said. “I’d rather have a higher return by going directly to loyalty members.”<h2>A Franchisee-Driven Approach to Innovation</h2>Early feedback from franchise owners has been positive (especially as they experience clearer engagement and are able to exert more control over how each local community is reached). At a broader level, the loyalty program reflects Voodoo’s franchisee-first approach to innovation. After spending the past year visiting every location and gathering feedback directly from local operators, Voodoo corporate identified guest engagement as a priority.“This didn’t come from a magical idea,” Ivey said. “Franchise owners were asking, ‘How do we better engage our communities? How do we get more people through our doors?’ That led us here.”&nbsp;<h2>The Value of Loyalty</h2>Looking ahead, Ivey said the real value of the loyalty program lies in its ability to turn strong in-store experiences into sustained growth across the greater Voodoo franchise system.“If you bring loyalty members back and they have a great experience, they’ll transfer that experience to people who aren’t members yet,” Ivey said. “That creates upward momentum and more loyalty members over time.”For Voodoo and its franchise owners, that momentum is built not through cookie-cutter marketing, but by giving local operators the tools to keep their communities elevated, engaged and coming back.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/voodoobrewingco">https://1851franchise.com/voodoobrewingco</a>.ABOUT VOODOO BREWING CO.More than just a brewery, Voodoo Brewing Co. is a community of passionate beer lovers dedicated to pushing the boundaries of craft beer. Alongside world-renowned “liquid gold,” provided directly from the brewery, local owners offer killer food, craft cocktails and hard seltzer in their community-focused brewpubs. Each location has a customized logo, locally inspired menu and consistent local events, allowing Voodoo Brewing Co. franchise partners to become truly immersed in their communities. With over 20 locations across multiple states, Voodoo Brewing Co. has already captured the hearts of beer enthusiasts nationwide and has proven itself as the fastest-growing brewpub franchise in the world. Now, it is on track to quickly grow roots across the nation. For more information, visit&nbsp;<a href="https://voodoofranchising.com/">https://voodoofranchising.com/</a>.

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MEADVILLE, Pa.&nbsp;—&nbsp;<a href="https://www.voodoobrewery.com/">Voodoo Brewing Co.</a> is wrapping up a momentous year marked by substantial expansion, operational improvements and deeper engagement. The craft beer brand ended 2025 with 27 locations nationwide, up from 21 at the start of the year. Reflecting on the growth, Chief Operating Officer&nbsp;<a href="https://www.linkedin.com/in/erik-ivey-ph-d-371a0618/">Erik Ivey</a> said the company approached 2025 with a clear plan to strengthen both relationships and operational foundations.&nbsp;&nbsp;“We came up with a game plan at the beginning of the year to embed ourselves in building relationships, first and foremost with our franchise owners, listening to them, understanding what was going well, what wasn’t and what we needed to do differently,” Ivey said. “We also wanted to listen to our communities and understand how we could improve for them. By the end of 2025, we’d built relationships, redesigned our model, opened quite a few locations, rewarded loyalty and moved in the right direction.”In 2025,&nbsp;<a href="https://1851franchise.com/voodoobrewingco/info">Voodoo</a> launched a loyalty program designed to deepen guest engagement while supporting franchisees in marketing directly to their communities.“It allows us to tell our story to loyalty members, provide offers and engage guests more meaningfully,” Ivey said. “It also attracts more loyalty members.”This year, the company supported franchise owners with training and marketing tools through Popmenu, a platform that streamlines communication with loyalty members and provides actionable data and insights.Voodoo also focused on optimizing its economic model. Underperforming locations were evaluated and supported, resulting in a substantial increase in average unit volume. New openings across smaller communities — including Sneads Ferry, North Carolina; Delafield, Wisconsin; Toledo, Ohio; and Lexington, South Carolina — exceeded expectations, attracting elevated local engagement from the start.Looking ahead to 2026, Voodoo plans to further expand its focus on hospitality and support for Voodoo franchisees. The company will further elevate the guest experience both in-house and through community engagement while providing franchise owners with more tools, resources and continuous support.&nbsp;“We’re emphasizing hospitality in three areas: back-of-house execution, front-of-house guest experience and community engagement outside the four walls,” Ivey said. “We’re focused on making it easier for Voodoo franchisees and guests alike.”&nbsp;By listening to franchise owners and engaging directly at the local level, Voodoo has positioned itself for continued growth (while maintaining the uniquely elevated, community-oriented identity that differentiates the brand in the competitive craft beer and restaurant industry).As 2026 approaches, Voodoo Franchise Group is prepared to continue its expansion trajectory. The new year will also see a focus on innovation and operational excellence. Voodoo will build on last year’s momentum with a focus on improving the guest experience and community connection driven by great beer at each local establishment.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/voodoobrewingco">https://1851franchise.com/voodoobrewingco</a>.ABOUT VOODOO BREWING CO.More than just a brewery, Voodoo Brewing Co. is a community of passionate beer lovers dedicated to pushing the boundaries of craft beer. Alongside world-renowned “liquid gold,” provided directly from the brewery, local owners offer killer food, craft cocktails and hard seltzer in their community-focused brewpubs. Each location has a customized logo, locally inspired menu and consistent local events, allowing Voodoo Brewing Co. franchise partners to become truly immersed in their communities. With over 20 locations across multiple states, Voodoo Brewing Co. has already captured the hearts of beer enthusiasts nationwide and has proven itself as the fastest-growing brewpub franchise in the world. Now, it is on track to quickly grow roots across the nation. For more information, visit&nbsp;<a href="https://voodoofranchising.com/">https://voodoofranchising.com/</a>.

Voodoo Brewing Co. Grows Its Footprint by Nearly 30% in 2025, Setting the Stage for an Elevated 2026

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Drink Pink: How Voodoo Brewing Co. Pours Purpose Into Profits This October

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