As we near the holiday season, the idea of giving back takes on even greater importance.
For Pennsylvania-based brewpub franchise Voodoo Brewing Co., which boasts 20 locations across multiple states, October’s “Drink Pink” promotion provides an inclusive way to make a significant impact at the local level, raising both funds and awareness throughout Breast Cancer Awareness Month.
“Drink Pink” is the perfect autumnal concoction, a crisp libation incorporating vodka, black cherry, pear, elderflower and dragon fruit that’s finished with ginger beer and garnished with fresh lime. Available as a mocktail too, this LTO reaches beyond the average beer drinker, delivering an inclusive appeal across a wide demographic.
During the promotion, each brewpub will donate $1 from the sale of a “Drink Pink” cocktail or mocktail to breast cancer charities. Better yet is the promotion’s unique dedication at the community level, with each franchisee choosing a local charity to support, ensuring maximum reach.
“We wanted this to really affect and hit at the local level, so we tasked each owner with going out and finding the right charity,” said Chief Marketing Officer Tom Guzick. “We said, ‘Don't just Google “breast cancer charity near me.” Talk to your community members, talk to your regulars, and talk to your family and friends. Talk to the people that are coming in and out of your doors and find out where the money will go the furthest.”
With more than 300,000 new cases estimated to be diagnosed this year, breast cancer remains on the rise, with American women running a 1-in-8 chance of developing the disease.
While many promotions provide support, “Drink Pink” superserves locally. Each Voodoo Brewing Co. franchisee has carefully selected their own cause, giving donors the rare ability to watch their dollars in action within their own communities.
And for the local Voodoo Brewing Co. franchisee that sells the most “Drink Pink” libations, Voodoo Franchise Group will match the total dollar amount, kicking in up to $1,000 to the charity of the winning location’s choosing.
For the location in Delafield, Wisconsin, dollars raised will benefit Pink Heals, a fully volunteer-funded effort that provides support — financial and otherwise — to those impacted locally by cancer.
Meanwhile, Baskets Of Care offers education and support, delivering comfort care bags to breast cancer patients in the Toledo, Ohio, region.
Serving Georgia, funds gathered by the Roswell Voodoo franchise will go to Pennies With Purpose, a 501(c)(3) charitable organization whose humble roots began with a literal change jar, growing since 2007 as it distributes more than $30,000 each year to local cancer patients.
It’s just a small part of the way Voodoo Franchise Group adds local flavor to everything from their menu to seasonal LTOs.
“It reaches more people,” Guzick said. “Doing a cocktail and a mocktail as the donation item is more diverse and more flexible than just doing it as a beer item. And we encourage that local flair, allowing the bartenders, the kitchen staff, or the culinary director to do some localized items and things like that that are specific to their community and specific to their area.”
With additional charitable ideas on tap as Thanksgiving and Christmas approach, Voodoo Franchise Group’s “Drink Pink” promotion is set to make a difference locally throughout the month of October.
“Whether it's regulars that are coming to support it because they come out all the time or it's new people that are coming out to support a charity close to them, I hope that people continue to see the good that the franchise owners are doing within the community,” Guzick said. “Hopefully, we continue to grow that into something bigger.”
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/voodoobrewingco.
Voodoo Brewing Co.
SPONSORED
From a breast cancer awareness cocktail and mocktail to fundraising contests, Voodoo Brewing Co. shows how limited-time offerings boost sales, loyalty and franchisee success.
As we near the holiday season, the idea of giving back takes on even greater importance.
For Pennsylvania-based brewpub franchise Voodoo Brewing Co., which boasts 20 locations across multiple states, October’s “Drink Pink” promotion provides an inclusive way to make a significant impact at the local level, raising both funds and awareness throughout Breast Cancer Awareness Month.
“Drink Pink” is the perfect autumnal concoction, a crisp libation incorporating vodka, black cherry, pear, elderflower and dragon fruit that’s finished with ginger beer and garnished with fresh lime. Available as a mocktail too, this LTO reaches beyond the average beer drinker, delivering an inclusive appeal across a wide demographic.
During the promotion, each brewpub will donate $1 from the sale of a “Drink Pink” cocktail or mocktail to breast cancer charities. Better yet is the promotion’s unique dedication at the community level, with each franchisee choosing a local charity to support, ensuring maximum reach.
“We wanted this to really affect and hit at the local level, so we tasked each owner with going out and finding the right charity,” said Chief Marketing Officer Tom Guzick. “We said, ‘Don't just Google “breast cancer charity near me.” Talk to your community members, talk to your regulars, and talk to your family and friends. Talk to the people that are coming in and out of your doors and find out where the money will go the furthest.”
With more than 300,000 new cases estimated to be diagnosed this year, breast cancer remains on the rise, with American women running a 1-in-8 chance of developing the disease.
While many promotions provide support, “Drink Pink” superserves locally. Each Voodoo Brewing Co. franchisee has carefully selected their own cause, giving donors the rare ability to watch their dollars in action within their own communities.
And for the local Voodoo Brewing Co. franchisee that sells the most “Drink Pink” libations, Voodoo Franchise Group will match the total dollar amount, kicking in up to $1,000 to the charity of the winning location’s choosing.
For the location in Delafield, Wisconsin, dollars raised will benefit Pink Heals, a fully volunteer-funded effort that provides support — financial and otherwise — to those impacted locally by cancer.
Meanwhile, Baskets Of Care offers education and support, delivering comfort care bags to breast cancer patients in the Toledo, Ohio, region.
Serving Georgia, funds gathered by the Roswell Voodoo franchise will go to Pennies With Purpose, a 501(c)(3) charitable organization whose humble roots began with a literal change jar, growing since 2007 as it distributes more than $30,000 each year to local cancer patients.
It’s just a small part of the way Voodoo Franchise Group adds local flavor to everything from their menu to seasonal LTOs.
“It reaches more people,” Guzick said. “Doing a cocktail and a mocktail as the donation item is more diverse and more flexible than just doing it as a beer item. And we encourage that local flair, allowing the bartenders, the kitchen staff, or the culinary director to do some localized items and things like that that are specific to their community and specific to their area.”
With additional charitable ideas on tap as Thanksgiving and Christmas approach, Voodoo Franchise Group’s “Drink Pink” promotion is set to make a difference locally throughout the month of October.
“Whether it's regulars that are coming to support it because they come out all the time or it's new people that are coming out to support a charity close to them, I hope that people continue to see the good that the franchise owners are doing within the community,” Guzick said. “Hopefully, we continue to grow that into something bigger.”
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/voodoobrewingco.
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