Voodoo Brewing Co.

What could be better than a&nbsp;truly local business? Voodoo Brewing Co., the anti-corporate, pro-fun brewpub franchise with 17 locations nationwide, allows franchise owners to bring just that to their community. While it provides the support and brand awareness associated with franchising,&nbsp;<a href="https://voodoofranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=voodoo-brewing-co-brings-the-fun-with-award-winning-liquid-gold-beer-and-a-menu-custom-tailored-to-each-community-brewpub-2723764" target="_blank" rel="nofollow">Voodoo Brewing Co.</a> allows its owners to cater the business to the community they know best through customized menus, hosted events and local product sourcing.“This is a new breed of franchise. We’re community-driven, and we want every owner to feel like the business their building truly is theirs,” explained&nbsp;<a href="https://www.linkedin.com/in/brent-dowling-/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=voodoo-brewing-co-brings-the-fun-with-award-winning-liquid-gold-beer-and-a-menu-custom-tailored-to-each-community-brewpub-2723764" target="_blank" rel="nofollow">Brent Dowling</a>, CEO of&nbsp;<a href="http://1851franchise.com/raintree/info">Raintree</a>. “Every franchise owner and every pub gets their own Voodoo logo design just for them to reflect something of that community alongside the general Voodoo elements. Every Voodoo that you go into, you’ll know you’re in a Voodoo, but we create space for franchisee-driven changes and community-based representations to customize the space.”Voodoo Brewing Co. owners stand out in their communities because of the food, drink and camaraderie that their brewpubs offer.<h3>The Community Connection</h3>The Voodoo Brewing Co. leadership team focuses intently on creating the best liquids, and it’s this development and direct delivery that allows franchise owners to offer the sought-after “liquid gold” in a streamlined way that creates more time for community connection and development efforts.“What makes Voodoo unique is the fact that we’re developing and creating beers with leading styles and recipes in the craft beer sector,” said Matteo Rachocki, CEO of Voodoo Brewing Co. “We brew an array of beers that are some of the best displays of the styles that are out there — everything from light to dark to hoppy to blonde and everything in between.”The team has long been confident in its craft, but national and international recognition within the craft beer community only solidified the belief that the team had in the Voodoo liquid. As the beers continue to rise in popularity and see great demand today, local owners have a chance to address that demand, being the local heroes that provide a much-loved product to the community.Local owners quickly become a staple in their communities by bringing this product, as well as a range of other (often localized) offerings to the table, allowing for a truly personalized brewpub experience. In addition to the liquid gold, local owners have branched out to begin offering craft cocktails, like the Blue Sapphire and Mango Ginger Margarita, and hard seltzers.&nbsp;“We really try to focus on taking both our liquor and hard seltzers to the next level, infusing healthy powders and avoiding too much added sugar or artificial coloring,” said&nbsp;<a href="https://www.linkedin.com/in/pete-gaeth-1905709b/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=voodoo-brewing-co-brings-the-fun-with-award-winning-liquid-gold-beer-and-a-menu-custom-tailored-to-each-community-brewpub-2723764" target="_blank" rel="nofollow">Pete Gaeth</a>, mixology and seltzer programs head. “Our customer base appreciates that. We started our liquor program in 2017, and every year since then, we’ve had record sales.”As it continues to expand its beverage menu, Voodoo Brewing Co. has proven that it really does have something for everyone, and guests can have a great experience in the brewpubs, regardless of their liquid preferences.“Voodoo isn’t pretentious, it’s welcoming. The Voodoo model comes together for people who want to be together,” added Dowling. “A big part of localization is that franchise owners are hosting events regularly — often local music.”Each Voodoo Brewing Co. location hosts 12 events per year. While owners have great influence on which events take place, they are not left to navigate the entire process alone; the corporate marketing team helps owners to build out an event calendar.<h3>Food Customization and Local Sourcing Add Another Element of Specialization</h3>The corporate team also supports local owners in welcoming other community staples into the fold through fresh, localized menu offerings and ingredient sourcing.Menus across Voodoo Brewing Co. locations vary, but the common denominator is that they leverage unexpected flavor combinations to offer food items that stand above standard “bar food,” and each location customizes offerings to cater to local tastes.“My favorite part of this whole process is that there are so many demographics we’re working with,” explained&nbsp;<a href="https://www.linkedin.com/in/sean-kirzyc-42419a124/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=voodoo-brewing-co-brings-the-fun-with-award-winning-liquid-gold-beer-and-a-menu-custom-tailored-to-each-community-brewpub-2723764" target="_blank" rel="nofollow">Sean Kirzyc</a>, chief culinary officer at Voodoo Brewing Co. “Each market that Voodoo enters has its own culture and food classics. My approach is always to pick a food classic and ask, ‘How do we make it a Voodoo food?’ Maybe elevate it, maybe just add our flair to it.”A prime example of this process is Kirzyc’s addition of pig wings to the Cincinnati location’s menu.“Going into places like Cincinnati, I like to look at what made them what they are, and the butchery industry in downtown Cincinnati was so big,” said Kirzyc. “In the logo, they incorporated pigs with wings, so it only felt natural to do pig wings. Now, we’re cutting down the shank and cooking up pig wings in Cincinnati.”This process is important for both owners and their patrons. Food sales are a key driver of Voodoo Brewing Co.’s ability to scale, and the team wants to ensure that each community is getting food options that actually appeal to them.“Food is 50% or more of the revenue system-wide,” explained Dowling. “When we open in a new community, a number of items are put on the menu that make the location unique. That makes it feel like the brewpub is more ingrained in the community itself. In terms of menu development, if your community wants it, they’re going to get it.”Food offerings — and community connection — are elevated further through partnerships with other local suppliers. In building brewpubs’ customized menus, Kirzyc also considers what local offerings might be useful. These partnerships often come in the context of produce and baked goods sourcing, but owners are encouraged to build relationships and shop local for other items, too.“For example, Oktoberfest is coming up, and we’re talking about a beer-braised brat and kraut,” he said. “We’re discussing how to get connected with local butcher shops in each market and talk about putting one of our beers into their homemade sausage. It’s as easy as a phone call, email or just showing up, and many local businesses are very excited to do it. They want to put their name on someone else’s menu and build brand equity themselves.”Voodoo Brewing Co. also branches out with beverage options.Another local connection is made through beverage sourcing. While local owners receive deliveries of Voodoo-specific brews, there is space on the menu for other craft beer, specialty cocktails and local wines. Many owners will choose to welcome other local craft beer offerings to their brewpubs, supporting the community and further specializing the Voodoo offerings to cater more specifically to the community.<h3>The Finishing Touches</h3>The open floor plan and communal seating style found in Voodoo Brewing Co. brewpubs serve to bring the entire experience together. Modeled after the European beer hall, Voodoo Brewing Co. locations have a central pouring and ordering station where guests can make their selections, and the remainder of the brewpub is filled with flexible, communal seating.Rather than a build-out that forces guests to select a table, order with a server and essentially remain contained to their seats for the entire experience, Voodoo Brewing Co. boasts a connected, communal feel and actually offers a layout and seating plan that encourages guests to settle in, make their own food and beverage selections and begin to connect with their table and bar-mates over a great meal and live music.With a Voodoo Brewing Co. business, owners can unite other local business owners and guests through a welcoming, fun-loving, like-no-other atmosphere.“That’s what Voodoo is more than anything — it’s fun,” said Dowling.To find out more information on costs to buy this franchise, please visit <a href="https://1851franchise.com/voodoobrewingco/info">1851franchise.com/voodoobrewingco/info</a>&nbsp;

Voodoo Brewing Co. Brings the Fun with Award Winning Liquid-Gold Beer and a Menu Custom Tailored to Each Community Brewpub

1851 Franchise

In addition to its world-renowned beer, the brewpub customizes its food menu based on local cues to ensure that “if your community wants it, they’re going to get it.”


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As&nbsp;<a href="https://www.voodoobrewery.com/about">Voodoo Franchise Group</a> accelerates its national expansion, the brewpub franchise is giving its owners new tools to deepen relationships with guests who already know the brand and its beer best.&nbsp;<a href="https://1851franchise.com/voodoobrewingco/info">Voodoo</a> recently launched a new loyalty program designed to drive repeat visits and local engagement across its network of franchised restaurants. The program uses Toast to power in-store rewards and Popmenu to support loyalty in terms of online pickup and delivery (along with built-in text and email marketing capabilities). The new initiative fills a long-standing gap in terms of how the brand connects with its most engaged customers.“I think it’s a direct line to giving back to people who are loyal to our brand” said&nbsp;<a href="https://www.linkedin.com/in/erik-ivey-ph-d-371a0618/">Erik Ivey</a>, chief operating officer. “We haven’t done this in the past. But it’s probably the most important thing we can do right now to really engage the guests we know are loyal members.”<h2>Empowering Franchisees to Market Locally</h2>Voodoo’s franchise model has always leaned into flexibility and local ownership. Each location follows core brand standards but features menus, events and programming shaped by its community, empowering owners looking to build deeper connections at the local level. Until now, however, franchisees lacked a simple way to communicate those local experiences directly to the guests who visit most.But the new loyalty program changes that. It gives Voodoo Franchise Group operators a direct line to their customers, equipping them with the ability to promote everything from new menu items to live music and other weekly events.“We like to call ourselves an ‘anti-franchise’ company because we give freedom to franchise owners,” Ivey said. “We have a core menu, plus local flair menus created by chefs in each community. So, every Voodoo franchise is unique to its market because we’re a unique brand.”<h2>Turning Loyalty Data Into Smarter Decisions</h2>While the new loyalty program operates across both Toast and Popmenu, ease of use has led Voodoo more heavily toward the latter as local franchisees get comfortable with the new marketing efforts (particularly those without dedicated marketing teams).Beyond communication though, the loyalty program is also beginning to generate data that franchise owners can use to make better, smarter marketing decisions. Tracking loyalty member growth and engagement now for several months, Voodoo plans to share the insights gleaned systemwide.“If you’re going to spend money on marketing, would you rather market directly to people already engaged with your business — or send it to the general population with a return rate of less than 1%?” Ivey said. “I’d rather have a higher return by going directly to loyalty members.”<h2>A Franchisee-Driven Approach to Innovation</h2>Early feedback from franchise owners has been positive (especially as they experience clearer engagement and are able to exert more control over how each local community is reached). At a broader level, the loyalty program reflects Voodoo’s franchisee-first approach to innovation. After spending the past year visiting every location and gathering feedback directly from local operators, Voodoo corporate identified guest engagement as a priority.“This didn’t come from a magical idea,” Ivey said. “Franchise owners were asking, ‘How do we better engage our communities? How do we get more people through our doors?’ That led us here.”&nbsp;<h2>The Value of Loyalty</h2>Looking ahead, Ivey said the real value of the loyalty program lies in its ability to turn strong in-store experiences into sustained growth across the greater Voodoo franchise system.“If you bring loyalty members back and they have a great experience, they’ll transfer that experience to people who aren’t members yet,” Ivey said. “That creates upward momentum and more loyalty members over time.”For Voodoo and its franchise owners, that momentum is built not through cookie-cutter marketing, but by giving local operators the tools to keep their communities elevated, engaged and coming back.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/voodoobrewingco">https://1851franchise.com/voodoobrewingco</a>.ABOUT VOODOO BREWING CO.More than just a brewery, Voodoo Brewing Co. is a community of passionate beer lovers dedicated to pushing the boundaries of craft beer. Alongside world-renowned “liquid gold,” provided directly from the brewery, local owners offer killer food, craft cocktails and hard seltzer in their community-focused brewpubs. Each location has a customized logo, locally inspired menu and consistent local events, allowing Voodoo Brewing Co. franchise partners to become truly immersed in their communities. With over 20 locations across multiple states, Voodoo Brewing Co. has already captured the hearts of beer enthusiasts nationwide and has proven itself as the fastest-growing brewpub franchise in the world. Now, it is on track to quickly grow roots across the nation. For more information, visit&nbsp;<a href="https://voodoofranchising.com/">https://voodoofranchising.com/</a>.

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Voodoo Brewing Co. Launches New Loyalty Program to Boost Franchise Sales, Aid Customer Retention

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Football season is back, and&nbsp;<a href="https://1851franchise.com/voodoobrewingco/info">Voodoo Brewing Co.</a> — the brewpub franchise with 26 locations across multiple states — is kicking it off with a partnership built for fans who take their Saturdays seriously. Back in September,&nbsp;<a href="https://1851franchise.com/voodoobrewingco/info">Voodoo Brewing Co.</a> and&nbsp;<a href="https://tailgating-challenge.com/">Tailgating Challenge</a> launched lil’ vibes as the official beer of&nbsp;<a href="https://www.nationaldaycalendar.com/national-day/national-tailgating-day-first-saturday-in-september">National Tailgating Day</a> — complete with special-edition cans, brewery events and activations timed with some of the biggest college matchups of the season.&nbsp;This collaboration gives franchise owners a new way to plug into local fan culture while giving tailgaters a flavorful, sessionable beer to bring to the lot.<h2>How the Partnership Started</h2>Like many good stories, this one began on Instagram.<a href="https://www.linkedin.com/in/lukelorick/">Luke Lorick</a>, founder of Tailgating Challenge, first came across Voodoo’s beer after visiting the brand’s Colorado Springs location. “He DM’d on Instagram,” said Chief Marketing Officer&nbsp;<a href="https://www.linkedin.com/in/thomas-guzick-jr-595016293/">Tom Guzick</a>. “He said, ‘Hey, you know, I’m interested in maybe doing something with your product … Here’s what I do tailgating-wise. I’ve been to your Colorado space. I love your branding.’”That simple message kicked off a year-long conversation about what a beer-driven tailgate collaboration could look like. “He’d just tried Lacto-Kooler, and we reshared his story,” Guzick said. “He said, ‘If you ever want to collab on a beer for National Tailgating Day, let me know.’”With National Tailgating Day landing on the first Saturday of college football season each year, it felt like a natural fit.<h2>Choosing the Official Beer of Tailgating Season</h2>Once conversations became serious, Voodoo sent Lorick a lineup of products to test at various tailgates. There were some obvious candidates — including Empty Calories, the brand’s light lager — but Luke gravitated toward something a little more flavorful.“We had just created lil’ vibes this year as the counterpart to our good vibes West Coast IPA," Guzick said. "It has the same big flavor as good vibes, but only 4.3% ABV.”lil’ vibes became the perfect match: a session IPA built for long days, big crowds and hot grills. Voodoo Brewing Co. created a run of limited-edition lil’ vibes cans featuring Tailgating Challenge’s logo as a “hidden Easter egg” and shipped them to markets with strong fan bases and active Tailgating Challenge events.<h2>Launching the Collaboration</h2>The campaign officially launched in early September, coinciding with the first weeks of the college football season. The Tailgating Challenge celebrated National Tailgating Day in Oklahoma and is hosting events in Colorado, Texas and South Carolina throughout the season.Voodoo has already shipped special lil’ vibes cans to these markets where it distributes and the team at Tailgate Challenge even took some to Oklahoma to support its tailgate, even though Voodoo does not currently distribute there.&nbsp;&nbsp;The partnership even sparked ideas for future years, including a possible full custom label rollout for the 2026 season.<h2>What This Means for Voodoo Franchise Owners</h2>For franchise owners, the partnership creates a new entry point into football culture — one of the most passionate, reliable, and social consumer groups in the country.“It gives them opportunities to market lil’ vibes as the official tailgating beer,” Guzick said. “It gives them ways to connect with Luke and his whole community … especially those with big college football programs nearby.”<h2>What’s Next</h2>Both teams see this first season as the foundation for something bigger.“This was the best way we could get it into our lineup,” Guzick said. “Start small, see what the market says, and grow from there.”With Luke traveling to games across the country, Voodoo selling out of special cans in select markets, and franchise owners leaning into the excitement, the partnership has already shown how far a good idea — and a great beer — can go.For now, tailgaters everywhere can toast the season with lil’ vibes, the official beer of National Tailgating Day, and maybe the start of a long-running football tradition.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/voodoobrewingco">https://1851franchise.com/voodoobrewingco</a>.

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Voodoo Brewing October Drink Pink cocktail

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Flavor That Falls Into Place: Voodoo Brewing’s Bold New Seasonal Menu

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MEADVILLE, Pa.&nbsp;—&nbsp;<a href="https://www.voodoobrewery.com/">Voodoo Brewing Co.</a> is wrapping up a momentous year marked by substantial expansion, operational improvements and deeper engagement. The craft beer brand ended 2025 with 27 locations nationwide, up from 21 at the start of the year. Reflecting on the growth, Chief Operating Officer&nbsp;<a href="https://www.linkedin.com/in/erik-ivey-ph-d-371a0618/">Erik Ivey</a> said the company approached 2025 with a clear plan to strengthen both relationships and operational foundations.&nbsp;&nbsp;“We came up with a game plan at the beginning of the year to embed ourselves in building relationships, first and foremost with our franchise owners, listening to them, understanding what was going well, what wasn’t and what we needed to do differently,” Ivey said. “We also wanted to listen to our communities and understand how we could improve for them. By the end of 2025, we’d built relationships, redesigned our model, opened quite a few locations, rewarded loyalty and moved in the right direction.”In 2025,&nbsp;<a href="https://1851franchise.com/voodoobrewingco/info">Voodoo</a> launched a loyalty program designed to deepen guest engagement while supporting franchisees in marketing directly to their communities.“It allows us to tell our story to loyalty members, provide offers and engage guests more meaningfully,” Ivey said. “It also attracts more loyalty members.”This year, the company supported franchise owners with training and marketing tools through Popmenu, a platform that streamlines communication with loyalty members and provides actionable data and insights.Voodoo also focused on optimizing its economic model. Underperforming locations were evaluated and supported, resulting in a substantial increase in average unit volume. New openings across smaller communities — including Sneads Ferry, North Carolina; Delafield, Wisconsin; Toledo, Ohio; and Lexington, South Carolina — exceeded expectations, attracting elevated local engagement from the start.Looking ahead to 2026, Voodoo plans to further expand its focus on hospitality and support for Voodoo franchisees. The company will further elevate the guest experience both in-house and through community engagement while providing franchise owners with more tools, resources and continuous support.&nbsp;“We’re emphasizing hospitality in three areas: back-of-house execution, front-of-house guest experience and community engagement outside the four walls,” Ivey said. “We’re focused on making it easier for Voodoo franchisees and guests alike.”&nbsp;By listening to franchise owners and engaging directly at the local level, Voodoo has positioned itself for continued growth (while maintaining the uniquely elevated, community-oriented identity that differentiates the brand in the competitive craft beer and restaurant industry).As 2026 approaches, Voodoo Franchise Group is prepared to continue its expansion trajectory. The new year will also see a focus on innovation and operational excellence. Voodoo will build on last year’s momentum with a focus on improving the guest experience and community connection driven by great beer at each local establishment.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/voodoobrewingco">https://1851franchise.com/voodoobrewingco</a>.ABOUT VOODOO BREWING CO.More than just a brewery, Voodoo Brewing Co. is a community of passionate beer lovers dedicated to pushing the boundaries of craft beer. Alongside world-renowned “liquid gold,” provided directly from the brewery, local owners offer killer food, craft cocktails and hard seltzer in their community-focused brewpubs. Each location has a customized logo, locally inspired menu and consistent local events, allowing Voodoo Brewing Co. franchise partners to become truly immersed in their communities. With over 20 locations across multiple states, Voodoo Brewing Co. has already captured the hearts of beer enthusiasts nationwide and has proven itself as the fastest-growing brewpub franchise in the world. Now, it is on track to quickly grow roots across the nation. For more information, visit&nbsp;<a href="https://voodoofranchising.com/">https://voodoofranchising.com/</a>.

Voodoo Brewing Co. Grows Its Footprint by Nearly 30% in 2025, Setting the Stage for an Elevated 2026

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Voodoo Brewing Co. Brings the Fun with Award Winning Liquid-Gold Beer and a Menu Custom Tailored to Each Community Brewpub

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