Voodoo Brewing Co.

BOSTON, MA –&nbsp;<a href="https://1851franchise.com/voodoobrewingco/info">Voodoo Brewing Co.</a>, the high-energy, less than traditional brewpub franchise, has more growth on the horizon with its latest signing in Boston. The new brewpub is the 1st in the Massachusetts market, a key growth area for&nbsp;<a href="https://voodoofranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=voodoo-brewing-co-pours-magick-into-a-new-market-signs-agreement-for-boston-ma-2725675" target="_blank" rel="nofollow">Voodoo Brewing Co.</a>, and is projected to open this year.&nbsp;“This is just the next step in our growth plans,” said Matteo Rochacki, CEO of Voodoo Brewing Co. “We are pumped to be growing in Boston, and we know Aarthi Umapathy will do a great job representing the brand and creating that community-first brewpub feel we all know and love.”Umapathy, an IT industry professional from India who fell in love with beer after moving to the U.S., will be leading the brand’s expansion in Boston. When looking for her next investment opportunity, Umapathy came across Voodoo Brewing Co. and knew the one-of-a-kind concept was the perfect fit.&nbsp;“Voodoo Brewing Co. has consistently seen a strong response from guests across the country, both in its brewpubs and through retail sales,” said Umapathy. “Knowing this, I am incredibly excited to be bringing the concept to my own hometown.”The Boston deal will bring the total number of locations within Massachusetts to one, a major milestone as Voodoo Brewing Co. continues to work toward selling out the country.Like all Voodoo Brewing Co. locations, the Boston brewpub will feature a customized icon, menu items tailored to local tastes, consistent community events, Voodoo Brewing Co.’s iconic “liquid gold” craft beer, craft cocktails and hard seltzers.As it continues to take hold of its place in the&nbsp;<a href="https://www.brewersassociation.org/statistics-and-data/national-beer-stats/?utm_source=1851franchise.com&amp%3Butm_medium=article&amp%3Butm_campaign=fastest-growing-brewpub-franchise-on-the-planet-voodoo-brewing-co-awards-23-franchises-in-2023-2723763&utm_source=1851franchise.com&utm_medium=article&utm_campaign=voodoo-brewing-co-pours-magick-into-a-new-market-signs-agreement-for-boston-ma-2725675#:~:text=Retail%20dollar%20sales%20of%20craft,and%20restaurants%20from%20packaged%20sales." target="_blank" rel="nofollow">$115 billion</a> U.S. beer market, Voodoo Brewing Co. remains the fastest-growing brewpub franchise in the world. With a place for Voodoo Brewing Co. in nearly every market, thanks to its community-first approach and flexibility for franchisees to customize the experience, the franchise has just 50 units left to award and continues to field inquiries.“We’re excited to continue growing with passionate local owners who are ready to create a local brewpub that can become a go-to place for community events and connection,” added Rachocki. “For entrepreneurs looking to break into the industry, Voodoo Brewing Co. offers an ideal balance of flexibility and support. Franchisees can take ownership of their local brewpub knowing they have the backing of an experienced team, incredible craft brewers and a world-renowned name.”Looking to its future growth, the team is ready to grow in markets across the nation. With a dedicated franchisee, the iconic Voodoo Brewing Co. experience can be curated in a range of communities. The team is focused on partnering with the right people who bring ideals and a level of passion in line with the Voodoo Brewing Co. mission.ABOUT VOODOO BREWING CO.More than just a brewery, Voodoo Brewing Co. is a community of passionate beer lovers dedicated to pushing the boundaries of craft beer. Alongside world-renowned “liquid gold,” provided directly from the brewery, local owners offer killer food, craft cocktails and hard seltzer in their community-focused brewpubs. Each location has a customized store icon, locally inspired menu and consistent local events, allowing Voodoo Brewing Co. franchise partners to become truly immersed in their communities. With 20 locations across multiple states, Voodoo Brewing Co. has already captured the hearts of beer enthusiasts nationwide and has proven itself as the fastest-growing brewpub franchise in the world. Now, it is on track to quickly grow roots across the nation. For more information, visit <a href="https://voodoofranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=voodoo-brewing-co-pours-magick-into-a-new-market-signs-agreement-for-boston-ma-2725675" target="_blank" rel="nofollow">https://voodoofranchising.com/</a>&nbsp;

Voodoo Brewing Co. Franchise To Develop in Boston

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 The “anti-franchise franchise” continues to be the fastest-growing brewpub franchise, now expanding in Boston with a newly signed 1-unit agreement. 

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Voodoo Brewing Co. Pours Magick into a New Market, Signs Agreement for Boston, MA

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<a href="https://www.voodoobrewery.com/">Voodoo Brewing Co.</a> may be known for its craft beer, but the brand is just as focused on what’s coming out of the kitchen.Over time,&nbsp;<a href="https://1851franchise.com/voodoobrewingco/info">Voodoo</a> has intentionally shaped its concept around in-house food preparation and a dining experience that feels welcoming and community-driven. While beer remains an important part of the brand, the restaurant side of the business now plays a central role in how guests experience Voodoo.“In the early days of the craft beer boom, it was very beer-centric,” said&nbsp;<a href="https://www.linkedin.com/in/andrew-volanski-bb19b8a4/">Andrew Volanski</a>, director of franchise operations and liquor. “As we evolved and consumer trends changed, we really adapted and pivoted. The beer is still very important to us and it always will be, but when we started franchising, it became more about the restaurants and the food and creating a whole new experience centered around that.”<h2>A Commitment to Making Everything In-House</h2>One of the biggest differentiators across Voodoo locations is the amount of food prepared from scratch each day.“Everything from beer cheese down to salad dressings and mustard and anything that can be made within the kitchen, we make,” Volanski said. “Nothing is coming frozen out of a bag. We’re hand-cutting the French fries and putting them through a double fry process to make sure they’re the best quality we could possibly get.”Voodoo has team members in its kitchens well before the restaurant opens each day, preparing ingredients and getting everything ready for service. Consumers are paying closer attention to where food comes from, making transparency more important than ever. Guests can see what goes into their food, and nearly everything is made in-house on a daily basis.<h2>Using Natural Ingredients and Avoiding Shortcuts</h2>Voodoo’s ingredient philosophy centers on simplicity and transparency. The brand uses beef tallow in its fryers and avoids high-fructose corn syrup whenever possible. Artificial ingredients and heavy processing aren’t part of the plan.“Using basic, whole ingredients that are natural is better for us as humans,” Volanski said. “When you’re eating good food, you’re going to feel better about it. It becomes a lot easier when you can have an ingredient list that is two lines instead of a novel with a bunch of words that we can’t pronounce.”Those choices connect back to Voodoo’s broader mission. The brand has always aimed to be a place of community, and being part of a community means caring for it. That care extends to being thoughtful about what guests are putting into their bodies and serving food that supports the well-being of the people they serve.<h2>A Core Menu With Room for Local Creativity</h2>While guests will find a consistent core menu at every Voodoo location, franchisees are also encouraged to incorporate a local touch based on regional tastes and chef-driven ideas.“We’re a company based out of Western Pennsylvania, and we’re not naive enough to think we know what people in South Carolina love or what people in Idaho really care about,” Volanski said. “They carry the core menu, but they also have the freedom to showcase what is important to them and their community.”That flexibility allows chefs to express creativity and highlight what they are most passionate about.“At the end of the day, chefs really are artists,” Volanski said. “We want to empower everyone from top to bottom to be able to showcase their art and their craft.”<h2>Familiar Comfort Food With a Twist</h2>Voodoo’s menus are built around approachable comfort food with unexpected touches. “I would call it bar food with a little twist,” Volanski said.&nbsp;Menus feature classic options such as burgers and wings, while also offering familiar favorites that are elevated with creative, unexpected touches. One example is the Voodoo Dill Pickle Pizza, which has become the brand’s top-selling pizza systemwide.“When we introduced it, people were skeptical,” Volanski said. “Why would you put pickles on a pizza? And now it’s our number one selling pizza across the board.”Voodoo also encourages collaboration among its chefs nationwide, creating space for idea-sharing and inspiration. “We take those ideas and turn them into potential chainwide dishes,” Volanski said.&nbsp;In 2026, guests can expect to see more limited-time offerings inspired by chefs within the system.<h2>Food as a Way to Bring People Together</h2>Community remains at the heart of the Voodoo experience, and food plays a major role in that connection.“Where do people gather? It’s around food,” Volanski said. “It becomes a focal point of bringing everyone together around one table.”Many locations feature long, community-style tables where guests can eat, drink, and connect with others.“No matter who you are, where you come from, or who you love, you are a part of the community and this is a place for you,” Volanski said.<h2>More Than a Brewery</h2>While beer remains part of Voodoo’s identity, the brand has become something much broader.“Voodoo Brewing Co. is the name, but it’s way more than beer,” he said. “It’s a restaurant. We have full menus for every palate.”That restaurant-first mindset, combined with scratch-made food and thoughtful ingredients, is shaping how the brand connects with guests and communities across the country. To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/voodoobrewingco">https://1851franchise.com/voodoobrewingco</a>.&nbsp;

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As the franchise continues to grow, Voodoo Brewing Co. is leaning into a restaurant-first experience built on in-house preparation, natural ingredients, and menus designed to bring people together.

How Voodoo Brewing Co. Builds Its Identity Around Scratch-Made Food and Quality Ingredients

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MEADVILLE, Pa.&nbsp;—&nbsp;<a href="https://www.voodoobrewery.com/">Voodoo Brewing Co.</a> is raising a glass to National Beer Day on April 7 by spotlighting new beer releases, fan-favorite brews and the elevated food and community experience that sets it apart.&nbsp;<a href="https://1851franchise.com/voodoobrewingco/info">Voodoo</a> has built its reputation on pushing the boundaries of craft beer while expanding into a full-service restaurant concept, and the brand is using the holiday to highlight both its brewing approach and its focus on quality across the guest experience.“At Voodoo, the beer is still very important to us — it always will be — but as we’ve grown, it’s become more about creating a full experience centered around food, community and quality,” said&nbsp;<a href="https://www.linkedin.com/in/andrew-volanski-bb19b8a4/">Andrew Volanski</a>, senior director of operations. “We wanted to take what is normal bar food and take it up a notch, and everything we do reflects that.”For National Beer Day, Voodoo Brewing is highlighting two key releases: Midnight Silhouette, a brand-new porter, and the return of Crick Crusher, an American wheat beer designed to be light, refreshing and highly drinkable.“We have two new beers coming out. One is a porter called Midnight Silhouette, which is a brand-new beer, and then we’re bringing back Crick Crusher, an American wheat,” said&nbsp;<a href="https://www.linkedin.com/in/jacob-h-3792a283/">Jake Hornick</a>, director of operations and quality manager at Voodoo Brewing Co. “That series is really geared toward light, drinkable, sessionable beers that you would enjoy floating down the creek.”The new brews are part of Voodoo’s well-balanced portfolio, which includes bold options as well as approachable beers that appeal to a wide range of drinkers. Whether it’s a lighter beer at 4% ABV or an 8% hazy IPA, there’s something for everyone.&nbsp;The brand’s portfolio includes standout staples like its famous green-colored Lacto-Kooler, a flavor-packed sour that helped put the brand on the map, and Good Vibes, a balanced IPA that remains a go-to for guests.Beyond brewing, Voodoo continues to differentiate itself through its food-first approach and commitment to quality ingredients. House-made sauces and dressings, hand-cut fries and the use of beef tallow instead of seed oils are a few ways that the brand emphasizes transparency and scratch-made preparation across its kitchens.“Nothing is coming frozen out of a bag,” Volanski said. “There are people in our kitchens preparing everything before we open each day, and we’re very transparent about what goes into our food.”As a growing franchise system, Voodoo Brewing blends consistency with local creativity by offering a core menu alongside location-specific “local flair” items.“We’re not naive enough to think we know what every market wants,” Volanski said. “We give our franchise owners the ability to showcase what’s important to their community and let their chefs be creative.”On National Beer Day, several individual locations are expected to introduce their own specials or pairings that reflect local flavors while celebrating the holiday.Whether guests are trying a new seasonal release, enjoying a fan-favorite brew or gathering with friends over scratch-made food, Voodoo Brewing Co. is inviting guests across the country to celebrate National Beer Day together, with great beer, scratch-made food and community at the center.ABOUT VOODOO BREWING CO.More than just a brewery, Voodoo Brewing Co. is a community of passionate beer lovers dedicated to pushing the boundaries of craft beer. Alongside world-renowned “liquid gold,” provided directly from the brewery, local owners offer killer food, craft cocktails and hard seltzer in their community-focused brewpubs. Each location has a customized logo, locally inspired menu and consistent local events, allowing Voodoo Brewing Co. franchise partners to become truly immersed in their communities. With over 20 locations across multiple states, Voodoo Brewing Co. has already captured the hearts of beer enthusiasts nationwide and has proven itself as the fastest-growing brewpub franchise in the world. Now, it is on track to quickly grow roots across the nation. For more information, visit&nbsp;<a href="https://voodoofranchising.com/.">https://voodoofranchising.com/.</a>&nbsp;

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Voodoo Brewing Co. will celebrate National Beer Day on April 7 by rolling out new seasonal beers, spotlighting fan favorites and leaning into the community experience that defines the brand.

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Voodoo Brewing Co. Pours Magick into a New Market, Signs Agreement for Boston, MA

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