Watters International Realty Duplicates Austin Success in San Antonio

Watters International Realty is a real estate brand with a modern twist. With a team-oriented business model focused on accelerated growth, Watters International has already made a name for themselves in the industry. After seeing ample success in Austin, the real estate company was ready to expand throughout Texas. San Antonio was the perfect transition due to its dense population, increased demand for real estate and large pool of agents to recruit from. Team Leader Chad Brady was challenged replicate the model and bring Watters International Realty success to San Antonio.

“There was not any brand awareness of Watters International Realty in the area, so that was a hurdle from the beginning,” shared Brady. “What I had to sell to agents was the opportunity and point to Austin’s success. Austin is the number one real estate team in the city by a large margin as noted by the Austin Business Journal. My goal from the beginning has been to replicate that and to become the number one real estate team in San Antonio.”

Brady had a background as a successful real estate agent, but he’s quick to share that he’s not a businessman. The real estate star had no idea where to start when it came to hiring, managing and administration work so he looked to the Watters International corporate team for support during the transition.

“The support that the corporate team gave in the form of training and weekly calls made my life easier. They gave me the time to focus on finding the right people, which is the most important aspect of our growth,” shared Brady. “Watters really taught me what to look for in agents. Originally I was looking for another me but that’s not what I needed. What I needed was someone who had a passion for people and a desire to help them achieve their goals.”

The Watters International team members are what make them stand out from other real estate brokerage models. The brand doesn’t just let anyone sign on to join. Agents are chosen due to their work ethic, growth potential and ability to work with people. Brady shared, “One of the things that I was looking for in a candidate was someone who had the desire to be successful but had fallen on their face. There is a common misconception that anyone can be successful but that’s not always true. I have found agents that fit those requirements and they are 100% committed to the team and feel a sense pride and ownership as well.”

Once Brady had the right people in place, he was ready to leverage the processes and procedures Watters International had built for their Team Owners in order to hit the ground running. The new agents’ training programs and weekly calls were already put in place with support from corporate so Brady could focus on growth. Corporate team members were in contact with new agents mapping out individual goals and expectations. Bradley Pounds, President and COO shared, “Most real estate agents have fairly lofty goals, but don't know how to achieve them. At Watters, we outline a plan for each agent that breaks down what they are going to do to help them reach their goals,” Pounds continued, “If we have an agent who wants to make 100K, we have a breakdown of how many calls they need to make, homes they need to sell and commissions they need to make so it's really tangible. We are also coaching them along the way. All agents don’t have the same strength and weaknesses, so they essentially get to take a real estate class tailored to them.”

A year and a half after opening in San Antonio, Chad Brady and his team have already seized a sizable portion of the market which has led him to some lofty goals. “By the end of 2018 I want to be one of the top five real estate teams in San Antonio. And by 2019, I hope to be number one.”

At the rate the team is growing, it’s not far out of reach. Due to the Watters International model, Brady has experienced success he never thought he would.  “Watters International took me from a great salesman and turned me into a great businessman.”