Wellness, fitness and beauty brand franchisor WellBiz Brands added Amazing Lash to its portfolio last fall.

WellBiz Brands, Inc. has acquired Amazing Lash Studio, a “category leader in the eyelash extension space,” according to an article on Franchising.com.

According to the article, WellBiz Brands was “recently awarded the Dealmakers Award from Franchise Times in connection with the September 2018 acquisition of the Amazing Lash Studio brand. The award recognizes the boldest players driving mergers and acquisitions in franchising. The award was given during the Franchise Times Finance and Growth Conference awards gala on May 7 in Las Vegas.

Heather Elrod, CEO of Amazing Lash Studio, said that “by becoming part of the WellBiz Brands portfolio, we’re even better prepared to maintain our market-leading position in the beauty category by launching a series of new products and services, and providing enhanced franchise services like technology optimization, real estate analytics and strategic marketing support,” the article said.

For the full article, click here.