Franchise News
Wendy’s Ramps Up Delivery Efforts
Roughly 40 percent of the brand’s restaurants will now offer delivery through third-party platforms.
Wendy's has reported strong sales figures following the launch of its delivery initiates. According to a recent article in Nation's Restaurant News, the brand sees this success as an opportunity to better reach consumers by providing for unique dining preferences.
“Average check sizes have been 1.5 to two times higher on delivery orders and we continue to see incrementality and customer repeat. In addition, our strongest customer satisfaction scores are coming from delivery, which is very encouraging,” said Todd Penegor.
The brand is in the process of integrating DoorDash with its mobile app to better streamline the process. This will enhance the customer’s digital experience with the brand.
Read the full article here.
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