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Top executives at <a href="https://www.wendys.com/franchising?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wendys-implements-leadership-re-org-to-focus-on-digital-2707436" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Wendy&rsquo;s</a> are seeing their roles shifted and expanded in a leadership reorganization that will expand the quick-service chain&lsquo;s focus on its customers&rsquo; digital experience, according to <a href="https://www.restaurantbusinessonline.com/financing/wendys-shuffles-leadership-emphasize-digital-future?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wendys-implements-leadership-re-org-to-focus-on-digital-2707436" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">a recent Restaurant Business Online article</a>. &nbsp;Wendy&rsquo;s is putting the spotlight on advancing the restaurant experience with customer-facing technology like mobile ordering, self-order kiosks and loyalty rewards.

Initiated by the impending retirement of chief information officer David Trimm early next year, the brand elected to establish a new &lsquo;Digital Experience Organization&rsquo; in lieu of naming a replacement. The department will be run by Wendy&rsquo;s chief concept and marketing officer, Kurt Kane. CFO Gunther Plosch will add enterprise technology oversight to his duties while COO Bob Wright will take on in-store technology and chief development officer Abigail Pringle will become the company&rsquo;s international business head. 
 
&ldquo;We feel like we&rsquo;ve really put ourselves in a good position to differentiate ourselves on technology over time. Our focus on all of this is to go as fast as we can, but to do it in a manner that works with our restaurants and our consumers. This is about connecting with customers and bringing them back more often,&rdquo; Wendy&rsquo;s CEO Todd Penegor said. 
 
Read the full story <a href="https://www.restaurantbusinessonline.com/financing/wendys-shuffles-leadership-emphasize-digital-future?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wendys-implements-leadership-re-org-to-focus-on-digital-2707436" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Wendy's Implements Leadership Re-Org to Focus on Digital

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