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Westchester County Business Journal: Dairy Queen Identifies Westchester as Key Market for New York Expansion
The brand plans to add up to 100 locations in New York over the next 10 years.
International Dairy Queen Inc. is looking to expand in the state of New York, with room to bring up to 100 DQ Grill & Chill® locations to the area.
According to the Westchester County Business Journal, the brand is looking for experienced operators to spearhead this growth, which has a specific focus on the Westchester market.
“Ideally, we love to see multi-unit-capable franchisees,” said International Dairy Queen Inc. Vice President, Franchise Development Jim Kerr. “A group that already operates a brand that wants to diversify in an area, or just individuals with strong business skills with access to capital.”
In terms of where to place the new restaurants themselves, analytics will determine the real estate that attracts the most customers.
Click here to read the original article.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
