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Don&rsquo;t get it twisted: Wetzel&rsquo;s Pretzels thinks outside the storefront. According to <a href="https://www.nrn.com/quick-service/wetzel-s-launches-delivery-ghost-kitchen-test?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wetzels-pretzels-becomes-first-national-franchise-to-launch-virtual-kitchen-through-kitchen-united-2709495" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Nation&rsquo;s Restaurant News</a>, the pretzel franchise is the first national chain to<a href="https://1851franchise.com/when-it-comes-to-third-party-delivery-apps-and-restaurants-it-s-relationship-status-it-s-complicated--2709390" style="text-decoration-line:none" target="_blank"> partner with Kitchen United</a>, the Google Ventures-backed company that aims to help businesses grow through its off-premises&nbsp;kitchen facilities. Consider these &ldquo;virtual&rdquo; or &ldquo;ghost&rdquo; kitchens a co-working space for cooks. 
 
Based in Pasadena, California, Kitchen United recently opened a facility in Chicago and has plans in place to open in Atlanta, Columbus and Scottsdale later this year. NRN reports that Wetzel&rsquo;s Pretzels will begin using the virtual kitchen April 1, and because <a href="https://1851franchise.com/fast-casual-kitchen-united-brings-on-former-taco-bell-chief-development-officer-2705819" style="text-decoration-line:none" target="_blank">Kitchen United</a> offers onsite pickup for third-party companies like DoorDash, Uber Eats and Grubhub, pretzels are likely to be available for delivery soon. 
 
Wetzel&rsquo;s Pretzels will reportedly join <a href="https://1851franchise.com/the-halal-guys-announce-partnership-with-postmates-2709330" style="text-decoration-line:none" target="_blank">The Halal Guys</a>, which recently began operating out of the Pasadena ghost kitchen as well. &ldquo;I don&#39;t think this is better than opening a storefront that&#39;s a full-branded The Halal Guys necessarily,&rdquo; Southern California franchisee Thomas Pham is quoted in the article, &ldquo;but it&rsquo;s a great alternative and cost-effective solution to quickly be able to cater to a market that doesn&#39;t have one of our restaurants close by.&rdquo; 
 
Read the full story <a href="https://www.nrn.com/quick-service/wetzel-s-launches-delivery-ghost-kitchen-test?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wetzels-pretzels-becomes-first-national-franchise-to-launch-virtual-kitchen-through-kitchen-united-2709495" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Wetzel's Pretzels Becomes First National Franchise To Launch "Virtual Kitchen" Through Kitchen United

1851 Franchise

The chain has partnered with the Pasadena-based “ghost kitchen” company to service an area devoid of Wetzel’s Pretzels brick-and-mortar stores.

wetzels-pretzels-becomes-first-national-franchise-to-launch-virtual-kitchen-through-kitchen-united

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Koji Kanematsu Turned a 2,000-Year-Old Japanese Staple Into One of the Most Scalable Restaurant Franchise Models

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Celebrating the Nurse Behind the Mission: How Melinda Endricks Is Powering Lindora’s Growth and Impact Nationwide

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Wetzel's Pretzels Becomes First National Franchise To Launch "Virtual Kitchen" Through Kitchen United

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