Wetzel's Pretzels Hopes to Grow in Seattle

Wetzel's Pretzels has announced a target market for expansion. 

According to a recent article in QSR Magazine, the brand is focusing efforts on buildings its presence in the Seattle area. Specific target locations include Pacific Place, North Bend Premium Outlets, University Village, Bellevue Square and Redmond Town Center.

“This brand is positioned for immediate and long-term growth thanks to operational simplicity, unit size flexibility and the corporate team’s core focus on franchisee profitability. We believe there is tremendous opportunity across the Seattle area, and look forward to partnering with operators to bring this beloved West Coast brand to life throughout the region,” said president Jennifer Schuler.

Read the full article here.