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What Are You Famous For? You Better Know the Answer
Once you figure out what you are famous for, all marketing messages should add to that concept through all forms of communications.
As a brand, can you answer the following question: what are you famous for?
Not just in a “we have some awesome food” way. More so in a “people talk about us because of this” way.
I think this is a very important question that every brand should be able to answer, and not in a way where they are the only one who has that opinion. They should answer that question and be completely backed by their customers and guests who scream that famous message from the rooftops.
If you don’t have this nailed, you should. And it’s probably not too late.
If you are a restaurant brand, you can create something famous with your product. You can pull a Taco Bell and nail a co-branded menu item or you can come up with an amazing food challenge that celebrates the resilience of the everyday competitive eaters.
If you are a service brand, you can create a marketing stunt – like running to the house to show speed or writing handwritten birthday notes for your clients.
If you are a retail brand, you can create a community day that’s celebrated system-wide where all stores work to give back or you can do a “pay what you want” day for a specific item, where the money from all sales goes back to charity.
Think about brands that you admire. What is Domino’s famous for? Technology. What was it famous for in the past? Delivering in 30 minutes or less. What is Wendy’s famous for? Their social media personality. What about in the past? Dave Thomas.
What you are famous for can certainly be a forever thing, but it can also be a moving target. Sometimes, A-listers drop to become B-listers only to rebound and become A-listers again.
Once you figure out what you are famous for, all marketing messages should add to that concept through all forms of communications: digital, PR, marketing, advertising and social. Be bold with the idea and be diligent in your delivery.
Ask yourself that question. Think about the brand that you work for. If you can’t define the answer to the famous question, then brainstorm
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
