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For most people, the advertisements that take place during the Super Bowl are just as much of a spectacle as the game itself. <a href="https://www.businessinsider.com/super-bowl-ad-price-cost-2017-2?utm_source=1851franchise.com&utm_medium=article&utm_campaign=what-franchises-shined-during-the-super-bowls-coveted-commercial-spots-2712186" target="_blank" rel="nofollow">According to Business Insider</a>, the price of a Super Bowl advertisement spot has grown exponentially over the years, and marketers put serious dollars, time and effort behind those 30-second spots.&nbsp;This year, Business Insider reported that just one of those time slots on the incredibly popular sporting event costs a company $5.6 million—and that’s just the cost of the time slot. The advertisers who make it to the Super Bowl also often put money behind social media campaigns, cross-promotions with other brands, relevant celebrity or athlete endorsements and more.While most of the airtime is reserved for consumer behemoths like Coca-Cola, PepsiCo and Budweiser, a few franchise brands made it into the mix as well. Two franchise brands, Hard Rock Hotel and Little Caesars, made the cut.&nbsp;<a href="https://www.youtube.com/watch?time_continue=91&amp%3Bv=pHYiE4W4EO8&amp%3Bfeature=emb_title&utm_source=1851franchise.com&utm_medium=article&utm_campaign=what-franchises-shined-during-the-super-bowls-coveted-commercial-spots-2712186" target="_blank" rel="nofollow">The Hard Rock spot</a> was directed by Michael Bay, legendary director of box-office hits such as Armageddon, Pearl Harbor and Transformers. The commercial ran two minutes and 16 seconds long and starred Alex Rodriguez, DJ Khaled, Pitbull, Steven Van Zandt and halftime performer Jennifer Lopez. The commercial follows the stars through a high-speed chase filmed at the Guitar Hotel at the Seminole Hard Rock Hotel &amp; Casino Hollywood. The big game itself was hosted at the Hard Rock stadium in Miami.Little Caesars used its 30 seconds to debut the brand’s latest innovation—delivery. This is huge for the franchise considering how third party delivery has taken over the fast food sector. <a href="https://1851franchise.com/domino-s-continues-to-resist-the-third-party-delivery-craze-2711017">Dominos</a> has been one of the few brands to resist the trend, and it looks like Little Caesars may be either trying to do the same or at the very least turn out more profits for stores with its in-house delivery system. The commercial stars Rainn Wilson of the office and can be viewed <a href="https://www.youtube.com/watch?time_continue=30&amp%3Bv=p5u-vBV8NUU&amp%3Bfeature=emb_title&utm_source=1851franchise.com&utm_medium=article&utm_campaign=what-franchises-shined-during-the-super-bowls-coveted-commercial-spots-2712186" target="_blank" rel="nofollow">here</a>.The rest of the viral, meme-worthy and celebrity-packed commercials <a href="http://cnbc.com/2020/02/02/watch-all-the-super-bowl-2020-commercials.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=what-franchises-shined-during-the-super-bowls-coveted-commercial-spots-2712186" target="_blank" rel="nofollow">can be viewed on CNBC</a>.

What Franchises Shined During the Super Bowl’s Coveted Commercial Spots?

1851 Franchise

Hard Rock and Little Caesars shelled out the big bucks to flex their biggest, best and most star-studded campaigns in a highly-competitive chunk of airtime. 


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Children's Lighthouse

Children’s Lighthouse Ramps Up Growth in First Half of 2025 With Strategic Expansions, Franchise Signings, and New Headquarters

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Right at Home

Right at Home® Named a 2025 Top Franchise Brand for Multi-Unit Owners by Entrepreneur Magazine

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Dog Training Elite

Dog Training Elite -Tips-to-Ease-Dog Anxiety-for-4th of July- July-2025

Dog Training Elite Shares Tips To Ease Dog Anxiety for 4th of July

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Melting Pot

Photo of interior of Melting Pot restaurant

Lexington Herald Leader: This Restaurant Chain Eyes a Return to Lexington After 10 Years

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Keke's Breakfast Cafe

Keke's Breakfast Cafe - John and Kimberly Ehrhard - 1851 Franchise

Empowering Leadership, One Pancake at a Time: How John and Kimberly Ehrhard Are Building a Franchise Legacy with Keke’s Breakfast Cafe

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What Franchises Shined During the Super Bowl’s Coveted Commercial Spots?

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