1851

Creating a compelling franchise website is crucial&nbsp; for brands that are looking to attract and engage potential franchisees. For many prospects, the first place they will go to learn about your brand is your brand’s website, so making a great first impression is vital. 1851 Franchise spoke to&nbsp;<a href="https://www.linkedin.com/in/michael-ackley-67640731/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=what-makes-a-great-franchise-website-2727018" target="_blank" rel="nofollow">Michael Ackley</a>, director of franchise marketing at&nbsp;<a href="https://www.ascenthm.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=what-makes-a-great-franchise-website-2727018" target="_blank" rel="nofollow">Ascent Hospitality Management</a> to learn more about what makes a great franchise website.“Prospects do an incredible amount of research. They might be leaving their careers or stepping into business ownership for the first time,” said Ackley. “Your website needs to accommodate that extensive research.”To make your website worthy of the big leap you’re asking franchise prospects to take in investing in your concept, here are key elements that you should include:<h3>Clear Calls-to-Action</h3>Your website should feature obvious and straightforward calls-to-action. Prospective franchisees need to know exactly how to get in touch to find out more or what steps they can take to continue their journey with your brand.&nbsp;“Ensure forms are easy to use and emotionally compelling,” said Ackley.&nbsp;Simple, straightforward instructions help establish confidence in your brand and make it more likely that future franchisees will get in touch.<h3>Engaging Content and Helpful Information</h3>Providing valuable content is essential. Your website is likely the first port of call for an entrepreneur who wants more information. Provide as much detail as you can on your brand’s history, business model and culture. A great franchise website should also answer common questions in a well-structured manner.&nbsp;“You need content that allows a prospect to get their questions answered in the way they need them answered,” said Ackley. “We call it a research funnel on our website, but it should allow them to go down a path of education.”&nbsp;This approach helps prospects navigate through different types of information, whether they are interested in costs, fees, or franchisee interviews.<h3>User-Friendly Structure</h3>The user experience on your website is paramount. This includes the appearance of your homepage and the navigability of the subdomains.&nbsp;&nbsp;“You need a mix of vertical and horizontal forms,” Ackley advised.&nbsp;A horizontal form at the top of the page can simplify initial inquiries, while more detailed forms at the bottom cater to users who are ready to provide more in-depth information after exploring the site.<h3>Multimedia Content</h3>Modern franchise websites should include various forms of content to cater to different preferences. Having a mix of text, photos and videos is not only engaging, but it also allows franchisees to get to know your brand in a more personal way.“We're updating all our video content and we're going to be adding podcasts,” said Ackley. “It’s crucial to provide article-style written content, but also options for video and podcasts.”&nbsp;This approach helps validate the franchise opportunity through real stories and testimonials, making the content more relatable and entertaining.<h3>Personal Touch</h3>Despite the integration of advanced technologies like AI and chatbots, which admittedly can be very handy and convenient, it’s essential to maintain a human touch.&nbsp;“It’s such an emotional decision, buying a franchise,” said Ackley. “If your website feels like it was written by a robot, people will opt out.”&nbsp;By all means, integrate technologies that will improve the user experience, but don’t forget that authenticity and a personal touch can make a significant difference in how potential franchisees perceive your brand.A great franchise website balances clear calls-to-action, engaging content, user-friendly structure, multimedia resources and a personal touch. By implementing these elements thoughtfully, you can create a powerful platform that attracts and retains potential franchisees, guiding them through their decision-making journey effectively.Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="http://www.1851growthclub.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=what-makes-a-great-franchise-website-2727018" target="_blank" rel="nofollow">www.1851growthclub.com</a> and start your journey.

What Makes a Great Franchise Website: Key Features for Success

1851 Franchise

A great franchise website attracts and guides potential franchisees through their research and decision-making process. Here is what you need to include to achieve a great website.

What Makes a Great Franchise Website? The Key Features for Success

what-makes-a-great-franchise-website

Comfort Keepers

Comfort Keepers - Midyear Press Release 2025 - 1851 Franchise

Comfort Keepers® Hits Mid-Year Stride With Strong Franchise Growth and Rising Demand for In-Home Care

comfort-keepers-franchise-midyear-momentum-2025

petbar

petbar - Garrett Dewan - Why I'm Investing - 1851 Franchise

Why Garrett Dewan Is Choosing To Reinvest in petbar

petbar-franchise-austin-garrett-dewan-multi-unit

Paris Baguette

NJBIZ: Paris Baguette Ramps Up Expansion With New Franchises, Facility and 2030 Growth Target

njbiz-paris-baguette-ramps-up-expansion-with-new-franchises-facility-and-2030-growth-target

Busy Bee Jumpers

Top 10 Reasons To Buy a Busy Bee Jumpers Franchise in 2025

top-10-reasons-to-buy-a-busy-bee-jumpers-franchise-in-2025

Home Halo

home-halo-former-athletes-frachisees-image

Why Former College Athletes Can Make Winning Home Halo Franchise Owners

former-college-athletes-home-halo-franchise

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Photo of Roof Scientist truck and trailer

Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

roof-scientist-expands-into-northern-indianapolis

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery 

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery in Overland Park, Kansas

paris-baguette-franchise-overland-park-khandelwal

Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

From Corporate Careers to Community Roots: Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

kansas-couple-opens-childrens-lighthouse-gardner-olathe

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

What Makes a Great Franchise Website? The Key Features for Success

MORE STORIES LIKE THIS