1851

The initial goal of a franchise is to continue to welcome new franchisees into their systems year after year. It&rsquo;s no surprise then, that as a franchise continues to grow, the organization&#39;s operations must evolve in order to meet the ever-changing challenges of new franchisees, new markets and more. Since there&rsquo;s no magic system in place for franchisors to duplicate in order to be successful, 1851 Franchise caught up with industry experts who shared their favorite tips. 

David Burgess, Chief Operations Officer at <a href="http://ownatoastery.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=when-and-how-to-evolve-existing-operations-as-brands-grow-2707262" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Famous Toastery</a>, recommends focusing on the processes you have created, saying, &ldquo;I don&#39;t think there is a set number or silver bullet about growing and building a strong support team. It really depends on the strengths of the system and processes you have in place. They really determine if you need more or if you are ready to grow.&rdquo;

According to Burgess, if the current systems your franchise has in place aren&rsquo;t established or creating an environment where employees, from the top down, are set up for success, then you&rsquo;re not ready to add more franchisees. He continued, &ldquo;You can put the most experienced General Manager in place or bring in a franchisee who has great experience, but if you don&rsquo;t have the training and systems in place to develop your team you&rsquo;re going to fail.&rdquo;

That top-down approach to leadership seems to be a trend across the board, regardless of location, size or franchise category. At <a href="https://www.bestinclasseducation.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=when-and-how-to-evolve-existing-operations-as-brands-grow-2707262" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Best in Class Education Center</a>, opening new a dozen new center across the country in 2017 meant reassessing internal operations. 

&ldquo;Last year we opened 12 new centers across the U.S. and it was a really exciting time for us,&rdquo; shared Sharon Peterson, Best in Class&rsquo; VP of Franchise Recruitment &amp; Development. &ldquo;We want to grow the right way and one of the things we were cognizant of was making sure we had adequate support for our franchisees. As we grew externally, we grow internally.&rdquo;

The company almost doubled the size of its corporate team in order to ensure franchisees had the support they needed. According to Peterson, the new members of the team are able to provide more coaching and mentoring while opening up new lines of communications so each and every franchisee feels heard and is set up for success. 

Peterson shared, &ldquo;At the end of the day, our franchisees are facing challenges. We want to help them achieve their personal goals and I think that has helped with our growth and is helping us to grow the right way.&rdquo;

Both Peterson and Burgess agree that having high-level support at the corporate level allows everyone to be successful. At the end of the day, the franchisees and their employees are the ones who are the face and the name of the company. If they&rsquo;re unhappy, there&rsquo;s no way for any brand to succeed. &nbsp;

It&rsquo;s important to remember that these franchisees bought into a model they believed in. So, as you grow, remember where you came from so everyone in the system is proud to be a part of your unique community. 

&ldquo;Sometimes concepts forget who they are and I think that is a trap that everyone can fall into,&rdquo; shared Burgess. &ldquo;We don&rsquo;t want to grow too big and take on too much, we want to be able to take care of the people that walk into our restaurant. We don&rsquo;t want to forget who we are and what built us.&rdquo;

When and How to Evolve Existing Operations as Brands Grow

1851 Franchise

From structured systems to a supportive corporate team, franchise experts share tips on ways to ensure your franchise is poised for growth

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

when-and-how-to-evolve-existing-operations-as-brands-grow

TruBlue Home Service Ally

TruBlue’s Home Maintenance Plans: Peace of Mind for Homeowners

trublues-home-maintenance-plans-peace-of-mind-for-homeowners

Caring Transitions

Caring Transitions Targets Peoria, Illinois, for Franchise Growth

caring-transitions-targets-peoria-illinois-for-franchise-growth

Caring Transitions Celebrates a Strong Start to 2025 With 19 New Franchise Sales and Momentum-Building Training Events

caring-transitions-celebrates-a-strong-start-to-2025-with-19-new-franchise-sales-and-momentum-building-training-events

Right at Home

Right at Home 30th Anniversary in Home Care with Right at Home Logo

Celebrating 30 Years of Excellence and Future Innovations in Home Care

celebrating-30-years-of-excellence-and-future-innovations-in-home-care

Why TruBlue is the Ideal Franchise for Multi-Unit Owners: Scalable Growth With a Purpose

why-trublue-is-the-ideal-franchise-for-multi-unit-owners-scalable-growth-with-a-purpose

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight graphic with photo of Amy Lepke and family and Papa Murphy's logo

After 14 Years as a Stay-At-Home Mom, Amy Lepke Returned to Papa Murphy’s — This Time as an Owner

papa-murphys-franchise-amy-lepke

Franchisee Spotlight with Micki Waters and Papa Murphy's Logo

Work Mom: How Micki Waters Became a Mother Figure to Her Entire Papa Murphy’s Team

work-mom-how-micki-waters-became-a-mother-figure-to-her-entire-papa-murphys-team

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

When and How to Evolve Existing Operations as Brands Grow

MORE STORIES LIKE THIS