Franchise News
Research says the number of food delivery app downloads is up 380 percent since 2015, with more use projected in the coming years.
Third-party delivery apps have enjoyed a meteoric ascent over the last few years, and will be central to the way the restaurant industry operates, according to an article on Modern Restaurant Management. “The number of food delivery app downloads is up 380 percent since 2015, according to market-data firm App Annie, and research firm Cowen and Co. predicts that U.S. restaurant delivery sales will rise an average of 12 percent a year to $76 billion in the next four years,” the article said.
The rise of third-party delivery has also resulted in “ghost kitchens” and “ghost restaurants,” or for-delivery operations without a physical, full-service location, plus integrated restaurant management software to handle the influx of data from online and/or third-party platform orders.
The Restaurant Management article noted that common issues restaurateurs take with third-party delivery apps include “Overall costs don’t cover new business,” “lack of customer support,” “lack of technology support,” “less quality control of drivers and food,” “neglected seated guests” and “not enough staff/resources to support program.”
The good news is that restaurants can solve for these concerns by partnering with the right delivery software, investing in data-driven management software, “making sure the app integrates with their POS system” and centering strategic marketing and advertising initiatives, according to the article.
Read the full story here.
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About the Author
Katie LaTour is a staff writer for 1851 Franchise and Estatenvy. She has experience in copywriting, editing and translation, and has written content for brands including Coca-Cola, Ivivva and Ray Ban's. She holds a Master of Arts in Writing and Publishing from DePaul University and a B.A. in English and Spanish from the University of Dayton. Presently, Katie is working on a poetry collection and building a platform for Chicago creative professionals to share best practices.
