Which Which Franchises Give Back on National PB&J Day

April Fools’ Day has come and gone, but fret not – an even tastier national celebration is upon us: National Peanut Butter and Jelly Day!

Today marks the perfect opportunity to shout your love for PB&J sandwiches from the rooftops, extolling the sweet, sticky virtues of your childhood’s sack lunch standard. It’s also the ideal chance to give back to your community with help from Which Which.

Every Which Which sandwich shop location across the country will be giving customers the chance to purchase a $3 PB&J to give to charity today. Which Which franchises will not only match this gesture, they’ll double it, donating two sammies to those in need.

Each franchise has vowed to donate at least 100 PB&Js.

“All of our franchisees share a passion for giving back to their local communities,” Jeff Sinelli, founder and CEO of Which Which, told QSR. “I have always believed that a simple peanut butter and jelly sandwich can change the world, and we hope to make a significant impact in our communities by feeding 100,000 people on Thursday.”

Sinelli went on to say the brand hopes to beat its overall charity benchmark from 2014 this year by donating at least one million PB&J sandwhiches.

“Through the dedication of our franchisees, I am confident that we will reach this goal and continue to make a positive impact on the world,” he said.