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When Americans decide to dine at quick service chains, they tend to play favorites. According to an article in <a href="http://nrn.com/marketing/mcdonald-s-most-visited-restaurant-chain-america?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-mcdonalds-is-the-most-visited-restaurant-chain-in-the-us-4643" target="_blank" rel="nofollow" target="_blank">Nation&#8217;s Restaurant News</a>, foot traffic figures from the data service company <a href="http://www.placed.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-mcdonalds-is-the-most-visited-restaurant-chain-in-the-us-4643" target="_blank" rel="nofollow" target="_blank">Placed Insights</a>&#8212;that were then analyzed by <a href="http://247wallst.com/special-report/2016/05/11/the-most-popular-stores-in-america-2/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-mcdonalds-is-the-most-visited-restaurant-chain-in-the-us-4643" target="_blank" rel="nofollow" target="_blank">24/7 Wall St.</a>&#8212; show that McDonald&#8217;s is the most visited restaurant chain in America. The only store in the U.S. that draws more customers is Walmart. The 24/7 Wall St. report, which ranks the 15 most popular stores in the U.S., says 49.8 percent of Americans visited a <a href="http://www.aboutmcdonalds.com/mcd/franchising/us_franchising/acquiring_a_franchise.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-mcdonalds-is-the-most-visited-restaurant-chain-in-the-us-4643" target="_blank" rel="nofollow" target="_blank">McDonald&#8217;s</a> in April. It&#8217;s no surprise that the chain is so popular among American consumers. McDonald&#8217;s has more than 14,200 locations across the country, making it easily accessible. It also spends more on advertising than competing restaurant chains. In 2014, the brand&#8217;s advertising budget was $935.1 million. Another restaurant chain that topped the most trafficked list is <a href="http://www.subway.com/en-us?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-mcdonalds-is-the-most-visited-restaurant-chain-in-the-us-4643" target="_blank" rel="nofollow" target="_blank">Subway</a>. Last month, 34 percent of Americans visited one of its 26,960 locations. <a href="http://www.starbucks.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-mcdonalds-is-the-most-visited-restaurant-chain-in-the-us-4643" target="_blank" rel="nofollow" target="_blank">Starbucks</a> took the title of the fourth most popular store, with 31.2 percent of consumers stopping by in April. Other restaurant chains that cracked the top 15 are <a href="http://tacobellfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-mcdonalds-is-the-most-visited-restaurant-chain-in-the-us-4643" target="_blank" rel="nofollow" target="_blank">Taco Bell</a> at number eight, Burger King trailing at number nine and Wendy&#8217;s, which earned the 13th spot. The report says these stores are winning the popularity contest with American consumers for a variety of reasons. One of the main factors is size&#8212;when a brand like McDonald&#8217;s saturates every market, it&#8217;s only natural that it&#8217;s frequently visited. Price is also a major consideration for consumers. More than half of the 15 most trafficked stores are either fast food chains or discount retailers. Click <a href="http://nrn.com/marketing/mcdonald-s-most-visited-restaurant-chain-america?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-mcdonalds-is-the-most-visited-restaurant-chain-in-the-us-4643" target="_blank" rel="nofollow" target="_blank">here</a> to read the original Nation&#8217;s Restaurant News article.

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A recent report from 24/7 Wall St. says a brand’s number of locations and prices determine how popular it is with American consumers.

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