1851

Franchise businesses are constantly seeking out new and innovative ways to engage with their audience and attract new customers and potential franchisees alike. As a means to achieve these goals, video content has emerged as an indispensable tool for franchises to showcase their values, products, services and points of differentiation.But&nbsp;why&nbsp;is video content such an important part of franchise websites?In addition to showcasing a brand’s identity, videos have the power to convey emotions. Whether that’s through a heartfelt message from the founder or genuine customer and franchisee testimonials, videos present a beneficial way to elicit emotions and leave a profound and lasting impact on viewers. In an<a href="https://www.entrepreneur.com/franchises/why-franchise-brands-need-to-start-utilizing-video-marketing/437189?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-video-content-has-never-been-more-important-for-franchise-websites-2723995" target="_blank" rel="nofollow">&nbsp;Entrepreneur</a> article,<a href="https://www.linkedin.com/in/trevorrappleye/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-video-content-has-never-been-more-important-for-franchise-websites-2723995" target="_blank" rel="nofollow">&nbsp;Trevor Rappleye</a>, the founder and CEO of<a href="https://www.franchisefilming.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-video-content-has-never-been-more-important-for-franchise-websites-2723995" target="_blank" rel="nofollow">&nbsp;FranchiseFilming</a>, suggested that while traditional print content will always have its own place, video content creates a depth of connection that print can’t match.“Brands, especially franchise brands, need to get with the times and deliver the type of content their audience prefers to consume,” said Rappleye. “What’s truly at stake with video marketing and production is the establishment of an emotional connection to your target audience. In the case of franchisors, that means attracting a qualified candidate. This target audience responds to video testimonials because the presenter’s emotions, feelings, and expressions can be evaluated and communicated in real time. In less than 60 seconds, they can view this type of promotional video and imagine themselves one day participating in the same type of testimonial validation.”&nbsp;He isn’t the only one who believes video content is important for lead generation. In fact, according to a recent<a href="https://www.vidyard.com/state-of-video-report/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-video-content-has-never-been-more-important-for-franchise-websites-2723995#comp-form" target="_blank" rel="nofollow">&nbsp;report from Vidyard and Demand Metric</a>, video content is the top performer in driving conversions. That report, which surveyed hundreds of sales, marketing and customer experience professionals, found that 93% of study participants believe video leads to sales the same or better than any other form of content.In an interview with<a href="https://1851franchise.com/how-to-market-your-franchise-opportunity-part-5-franchise-content-marketing-2720113#stories">&nbsp;1851 Franchise</a>,<a href="https://www.linkedin.com/in/amy-przywara-5512b61/?utm_source=1851franchise.com&amp%3Butm_medium=article&amp%3Butm_campaign=how-to-market-your-franchise-opportunity-part-5-franchise-content-marketing-2720113&utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-video-content-has-never-been-more-important-for-franchise-websites-2723995" target="_blank" rel="nofollow">&nbsp;Amy Przywara</a>, the chief marketing officer of<a href="https://sylvanfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-video-content-has-never-been-more-important-for-franchise-websites-2723995" target="_blank" rel="nofollow">&nbsp;Sylvan Learning</a>, also highlighted the importance of video content in catering to diverse audience preferences.“Video is obviously very key in today’s world,” said Przywara. “By incorporating video content, you’re providing another mode for content consumption. It’s sort of like making your content marketing a multi-channel thing; you’re giving a range of people content in the form that they’re most likely to be receptive to.”The widespread availability of high-speed internet and smartphones has also played a role in making video content more accessible than ever before. Potential customers can engage with video content seamlessly wherever they are, which can expand a franchise’s market reach.Rappleye believes there is a disparity that exists between traditional approaches in video marketing and modern customer expectations. In an interview with 1851 Franchise, he said most franchises are 10 years behind and their old way of selling franchises just isn’t working anymore.“You need video content, you need testimonials to push someone down the funnel or else they’re not going to sign up,”<a href="https://www.youtube.com/watch?v=HvI_RzxFiEI&utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-video-content-has-never-been-more-important-for-franchise-websites-2723995" target="_blank" rel="nofollow">&nbsp;he said</a>.Video content has effectively become the cornerstone of communication and engagement for franchise businesses. By leveraging the emotional impact of videos, franchises can inspire potential franchisees and improve their lead generation. As the digital marketing landscape continues to evolve, embracing video content has really never been more crucial for franchise brands that wish to stay relevant.&nbsp; &nbsp;

Why Video Content Has Never Been More Important for Franchise Websites

1851 Franchise

With its ability to elicit emotions and create lasting impressions, video content marketing reportedly has the capability to drive more sales than traditional print. 


why-video-content-has-never-been-more-important-for-franchise-websites

Right at Home

Veterans, Army, Navy, Right at Home franchisees, Veterans Day

Veterans Excel as Right at Home Franchisees: Here's Why

veterans-in-franchising-right-at-home-success

The Cleaning Authority

Why This Corporate McDonald’s Rep Decided To Open His Own Franchise With The Cleaning Authority

cleaning-authority/kent-lewis-franchise-success

KidStrong Franchising, LLC

KidStrong Wraps Up Q3 With First Manhattan Location, 45 New Franchises and Record-High Attendance

kidstrong-q3-growth-2025

Woodhouse Spas

Photo of front lobby area of Woodhouse Spa

Why Woodhouse Has No True Competitor in the Spa Franchise Space

luxury-spa-franchise

Right at Home Expanding In-Home Care Services in Wausau, Wisconsin 

right-at-home-expanding-in-home-care-services-in-wausau-wisconsin

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Photo of Happinest Brands teams standing together in front of branded vehicles

Happinest Brands Continues Strong 2025 Trajectory With Major Q3 Growth and Strategic Wins

happinest-brands-q3-franchise-growth

Franchise Owners Step Up To Support Communities During Government Shutdown - 1851 Franchise

Franchise Owners Step Up To Support Communities During Government Shutdown

franchise-community-support-shutdown

Slim Chickens Opens R&D Center at World Headquarters To Drive Menu Innovation

slim-chickens-rd-center-fayetteville

Nearly 40% of Americans Are Eating Out Less as High Prices Redefine Dining Habits

nearly-40-of-americans-are-eating-out-less-as-high-prices-redefine-dining-habits

Authority Brands Enters Q4 with Record Momentum

Authority Brands Enters Q4 with Record Momentum, Surpassing 200 New Franchise Owners in the First 10 Months of 2025

authority-brands-enters-q4-with-record-momentum-surpassing-200-new-franchise-owners-in-the-first-10-months-of-2025

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Photo of Papa Murphy's Take 'N' Bake Pizza franchisee Lily Wilford

Entrepreneur: This 18-Year-Old Saved Babysitting Money for College — Then Decided to Buy a Business Instead

18-year-old-franchise-owner-lily-wilford

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

Photo of group of dogs standing together in day care facility

Top Pet Boarding and Day Care Franchise Opportunities for 2025

top-pet-boarding-daycare-franchises

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

The Panos Family’s Role in Preserving Mellow Mushroom’s Character — and Expanding in Atlanta

mellow-mushroom-franchise-panos-restaurant-group-metro-atlanta

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

Why Video Content Has Never Been More Important for Franchise Websites

MORE STORIES LIKE THIS