1851

Franchise businesses are constantly seeking out new and innovative ways to engage with their audience and attract new customers and potential franchisees alike. As a means to achieve these goals, video content has emerged as an indispensable tool for franchises to showcase their values, products, services and points of differentiation.But&nbsp;why&nbsp;is video content such an important part of franchise websites?In addition to showcasing a brand’s identity, videos have the power to convey emotions. Whether that’s through a heartfelt message from the founder or genuine customer and franchisee testimonials, videos present a beneficial way to elicit emotions and leave a profound and lasting impact on viewers. In an<a href="https://www.entrepreneur.com/franchises/why-franchise-brands-need-to-start-utilizing-video-marketing/437189?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-video-content-has-never-been-more-important-for-franchise-websites-2723995" target="_blank" rel="nofollow">&nbsp;Entrepreneur</a> article,<a href="https://www.linkedin.com/in/trevorrappleye/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-video-content-has-never-been-more-important-for-franchise-websites-2723995" target="_blank" rel="nofollow">&nbsp;Trevor Rappleye</a>, the founder and CEO of<a href="https://www.franchisefilming.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-video-content-has-never-been-more-important-for-franchise-websites-2723995" target="_blank" rel="nofollow">&nbsp;FranchiseFilming</a>, suggested that while traditional print content will always have its own place, video content creates a depth of connection that print can’t match.“Brands, especially franchise brands, need to get with the times and deliver the type of content their audience prefers to consume,” said Rappleye. “What’s truly at stake with video marketing and production is the establishment of an emotional connection to your target audience. In the case of franchisors, that means attracting a qualified candidate. This target audience responds to video testimonials because the presenter’s emotions, feelings, and expressions can be evaluated and communicated in real time. In less than 60 seconds, they can view this type of promotional video and imagine themselves one day participating in the same type of testimonial validation.”&nbsp;He isn’t the only one who believes video content is important for lead generation. In fact, according to a recent<a href="https://www.vidyard.com/state-of-video-report/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-video-content-has-never-been-more-important-for-franchise-websites-2723995#comp-form" target="_blank" rel="nofollow">&nbsp;report from Vidyard and Demand Metric</a>, video content is the top performer in driving conversions. That report, which surveyed hundreds of sales, marketing and customer experience professionals, found that 93% of study participants believe video leads to sales the same or better than any other form of content.In an interview with<a href="https://1851franchise.com/how-to-market-your-franchise-opportunity-part-5-franchise-content-marketing-2720113#stories">&nbsp;1851 Franchise</a>,<a href="https://www.linkedin.com/in/amy-przywara-5512b61/?utm_source=1851franchise.com&amp%3Butm_medium=article&amp%3Butm_campaign=how-to-market-your-franchise-opportunity-part-5-franchise-content-marketing-2720113&utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-video-content-has-never-been-more-important-for-franchise-websites-2723995" target="_blank" rel="nofollow">&nbsp;Amy Przywara</a>, the chief marketing officer of<a href="https://sylvanfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-video-content-has-never-been-more-important-for-franchise-websites-2723995" target="_blank" rel="nofollow">&nbsp;Sylvan Learning*</a>, also highlighted the importance of video content in catering to diverse audience preferences.“Video is obviously very key in today’s world,” said Przywara. “By incorporating video content, you’re providing another mode for content consumption. It’s sort of like making your content marketing a multi-channel thing; you’re giving a range of people content in the form that they’re most likely to be receptive to.”The widespread availability of high-speed internet and smartphones has also played a role in making video content more accessible than ever before. Potential customers can engage with video content seamlessly wherever they are, which can expand a franchise’s market reach.Rappleye believes there is a disparity that exists between traditional approaches in video marketing and modern customer expectations. In an interview with 1851 Franchise, he said most franchises are 10 years behind and their old way of selling franchises just isn’t working anymore.“You need video content, you need testimonials to push someone down the funnel or else they’re not going to sign up,”<a href="https://www.youtube.com/watch?v=HvI_RzxFiEI&utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-video-content-has-never-been-more-important-for-franchise-websites-2723995" target="_blank" rel="nofollow">&nbsp;he said</a>.Video content has effectively become the cornerstone of communication and engagement for franchise businesses. By leveraging the emotional impact of videos, franchises can inspire potential franchisees and improve their lead generation. As the digital marketing landscape continues to evolve, embracing video content has really never been more crucial for franchise brands that wish to stay relevant.&nbsp; &nbsp;

Why Video Content Has Never Been More Important for Franchise Websites

1851 Franchise

With its ability to elicit emotions and create lasting impressions, video content marketing reportedly has the capability to drive more sales than traditional print. 


why-video-content-has-never-been-more-important-for-franchise-websites

Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

sola-salons-targets-chicago-for-strategic-franchise-growth

Melting Pot

Photo of Melting Pot white chocolate fondue

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

melting-pot-franchise-year-round-success

Crust Pizza Co.

Crust Pizza Co. - Technology Piece - CTO Nick Fontenot - May 2025 - 1851 Franchise

Crust Pizza Co. Builds the Future of Franchising With Tech-First Strategy

crust-pizza-co-technology-nick-fontenot-cto

Paris Baguette

Paris Baguette’s Recipe for Expansion: Leadership, Community and A Vision for 1,000 Cafés by 2030

paris-baguettes-recipe-for-expansion-leadership-community-and-a-vision-for-1000-cafes-by-2030

Seniors Helping Seniors®

Franchisee Spotlight with Billy and Anita Clark and Seniors Helping Seniors

Heart and Purpose: Couple Launch Seniors Helping Seniors® Franchise in Northern Arizona

heart-and-purpose-couple-launch-seniors-helping-seniors-franchise-in-northern-arizona

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Restaurant Business: Crumbl Cools Its Expansion, Refocuses on Profitability

restaurant-business-crumbl-cools-its-expansion-refocuses-on-profitability

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

The Ultimate Guide to Selling Franchises: Building Your Brand’s Growth Machine

ultimate-guide-to-selling-franchises

Why Video Content Has Never Been More Important for Franchise Websites

MORE STORIES LIKE THIS