Wild Bill's Craft Beverage Company

After more than two decades as a fixture on the American event circuit,&nbsp;<a href="https://drinkwildbills.com/pages/franchise-opportunity?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wild-bills-craft-beverage-2025-wrap-2026-franchise-growth-2731149" target="_blank" rel="nofollow">Wild Bill’s Craft Beverage Co.</a> is more than just a beloved soda brand. In 2025, the veteran-founded company also strengthened its franchise model by shifting more control to franchisees, laying a strong foundation for a franchise-focused push in 2026.&nbsp;“This was a big transition year for us” said Chief Growth Officer&nbsp;<a href="https://www.linkedin.com/in/mruddo/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wild-bills-craft-beverage-2025-wrap-2026-franchise-growth-2731149" target="_blank" rel="nofollow">Michael Russo</a>.&nbsp; “This was when we shifted our focus to franchising in a meaningful way.”Having built a strong brand at events, fairs, festivals and more, the shift marks a deliberate evolution for the heritage soda brand. While events remain a core element of its brand,&nbsp;<a href="https://1851franchise.com/wild-bills/info">Wild Bill’s</a> spent 2025 restructuring how the event-based activations can drive further franchise growth.“Events have been our core since 2002, for 23 years, and they always will be. And as a system, we’ll have done about 500 events this year,” Russo said. “But the brand has evolved beyond events. The big focus next year is selling more franchises while staying authentic to who we are: veteran-owned and operated, doing this for veterans and turning them into business owners.”<h2>Building a Veteran-First Franchise Engine</h2>Wild Bill’s has famously focused on a veteran-first approach to its business, a model that remains at the heart of the current franchising efforts. This year, the company converted veteran employees into franchise owners and added additional new operators through its military network, including an Air Force veteran in Las Vegas and a pair of Army veterans in Phoenix.That momentum will be even more visible moving forward. One franchise is slated to open in Utah under a West Point graduate and another will be launched by a Marine Corps veteran in the San Diego area in early 2026.The company is also expanding franchisee support, a key selling point for many veterans transitioning into franchise ownership. In an effort to better aid growth while supporting franchise owners, Wild Bill’s has invested heavily in operational infrastructure, including promoting Army veteran&nbsp;<a href="https://www.linkedin.com/in/chrisnorvold/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wild-bills-craft-beverage-2025-wrap-2026-franchise-growth-2731149" target="_blank" rel="nofollow">Chris Norvold</a> to vice president of operations.“One of the biggest wins this year was converting veteran employees into franchisees. We’ve also built a pipeline,” said CEO&nbsp;<a href="https://www.linkedin.com/in/michael-quilty-4b973b4/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wild-bills-craft-beverage-2025-wrap-2026-franchise-growth-2731149" target="_blank" rel="nofollow">Michael Quilty</a>.&nbsp;“Veteran entrepreneurship is part of our foundation. But we also include first responders and people who share our values. Not all franchisees are veterans. Cultural fit and shared values matter most.”<h2>Expansion Efforts</h2>This year, Wild Bill’s returned to the New York Comic Con and made its company debut at The Oceana Air Show. But 2025 saw retail growth as well, with the brand adding new retail locations.“We added about 15 to 20 new retail trading partners, including direct retailers and distributors. 1,500 new locations,” Russo said. “We have canned soda available nationally&nbsp;<a href="https://www.amazon.com/stores/page/79706560-FFE0-4A84-B9FF-50A385F28213/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wild-bills-craft-beverage-2025-wrap-2026-franchise-growth-2731149" target="_blank" rel="nofollow">online through Amazon</a> and we’re in about 4,000 retail stores across the country.“Product innovation also played a key role in that evolution, with Wild Bill’s introducing a zero-sugar line featuring root beer, key lime, pineapple and blueberry flavors. The lineup is intended to address changing consumer trends without sacrificing authenticity.<h2>Investing in Infrastructure</h2>Behind the scenes, Wild Bill’s invested significantly in marketing, training and infrastructure, consolidating both its headquarters and warehouse at a larger facility in Allentown, Pennsylvania. The marketing efforts resulted in a substantial growth of presence on social media.“We invested heavily in marketing this year,” Russo said. “Our Instagram following grew from under 20,000 to over 35,000.”<h2>A Disciplined Roadmap in 2026</h2>Wild Bill’s is eyeing an exciting 2026, one focused on disciplined franchise expansion by carefully vetting potential franchise owners to ensure proper alignment. With plans to add another 10 franchise locations, Wild Bill’s will support potential franchise owners through the rollout of new equipment, new product offerings, updated marketing materials, and enhanced backend support, including IT and accounting services, prioritizing markets like San Jose, Portland, Denver, Louisville, West Virginia and the Carolinas.“Starting a business is hard,” Quilty said. “We’re building infrastructure to provide strong support, especially on the financial side. We’re focused on finding the right people in the right markets at the right time, not just signing a lot of franchisees.”That growth philosophy reflects Wild Bill’s broader mission to create opportunity through service, camaraderie and shared values, especially within the veteran community. As the brand moves with momentum into 2026, Wild Bill’s stands at the intersection of tradition and transformation as a heritage-driven Americana brand building a modern franchise system rooted in purpose, discipline, nostalgia and long-term vision.“Our four core values are commitment, integrity, growth and service,” Russo said. “We’re committed to our franchisees, focused on their growth as business owners and individuals and dedicated to serving our communities.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/wild-bills">https://1851franchise.com/wild-bills</a>.About Wild Bill's Craft Beverage Co.Wild Bill's has been crafting premium, non-alcoholic craft sodas for over 20 years, serving customers at events nationwide. With a focus on creating nostalgia-evoking flavors, Wild Bill's sodas are available online, at local retailers, and at hundreds of events annually.As a veteran-owned and operated business, Wild Bill's is dedicated to supporting veterans through meaningful employment opportunities and partnerships with veteran-focused non-profits.

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Wild Bill’s Craft Beverage Co. Wraps Transformational 2025, Eyes Franchise Growth in 2026

1851 Franchise

As the handcrafted soda brand expands its retail footprint and nationwide presence, it enters 2026 with stronger distribution, new partnerships and a solid foundation for further growth.

Wild Bill’s Caps a Transformational 2025 With Market Expansion, Product Innovation and Franchise Momentum

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Wild Bill’s Taps Military Veteran Chris Creamer for Las Vegas

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In its March 2026 issue,&nbsp;<a href="https://digital.usveteransmagazine.com/US-Veterans-Magazine-March-2026/26/">U.S. Veterans Magazine</a> highlighted how&nbsp;<a href="https://www.linkedin.com/in/michael-quilty-4b973b4/">Mike Quilty</a> has built<a href="https://drinkwildbills.com/pages/franchise-opportunity"> Wild Bill’s Craft Beverage Co.</a> around a belief that military leadership should lead to real civilian opportunity.Quilty, a former Navy officer who served aboard a submarine, has carried that perspective with him throughout his post-military career. At&nbsp;<a href="https://1851franchise.com/wild-bills/info">Wild Bill’s</a>, it shows up not only in how he hires, but in how he thinks about growth, culture and ownership. “Serving on the USS Gato was the hardest thing I’ve ever done in my life,” Quilty said. “The biggest lesson I took away from that experience is the power of building a great team.”That lesson took on new urgency in 2017, when Quilty volunteered at&nbsp;<a href="https://bouldercrest.org/">Boulder Crest Retreat</a> during a reunion for a Marine company that had recently returned from Afghanistan. What he found was a group of highly capable veterans whose experience was not being fully recognized.&nbsp;“Many of them were unemployed or underemployed,” Quilty said. “These Marines had serious leadership abilities that were not understood or appreciated by civilian employers.”He hired several of them, and that decision helped shape Wild Bill’s into a company that looks at veteran talent differently. Quilty said the disconnect was not about ability. It was about recognition. “What was most revealing was that civilian employers had no idea who they were and what they had accomplished,” Quilty said. “That’s the gap we’re filling at Wild Bill’s. We know who veterans are, what they bring to the table and we make sure their potential is valued.”That approach now extends beyond employment. Wild Bill’s launched a&nbsp;<a href="https://1851franchise.com/wild-bills/wild-bills-craft-beverage-co-veteran-franchise-opportunity-2730574#stories">Veteran Franchise Program</a> that offers a 50% discount on franchise fees and financing options to qualified veterans, creating a path to business ownership for former service members. Quilty also made clear that support for veterans should not stop at praise or good intentions.&nbsp;“Take the leap and hire one veteran,” Quilty said. “If the environment is right, that one veteran will attract others, and before you know it, you’ll have a team making a real impact. But you have to start — and it just takes one.”Read the original article&nbsp;<a href="https://digital.usveteransmagazine.com/US-Veterans-Magazine-March-2026/26/">here</a>.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/wild-bills">https://1851franchise.com/wild-bills</a>.

Wild Bill's Craft Beverage Co. Franchise - Opportunity for Veterans - 1851 Franchise

At Wild Bills Craft Beverage Co., a former Navy officer is creating career and ownership paths for veterans by recognizing and investing in their leadership experience.

U.S. Veterans Magazine: Mike Quilty Is Turning Military Leadership Into Opportunity for Veterans

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How This Franchisee Built a Sustainable Business With Wild Bill’s Craft BeverageCo.

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How Wild Bill’s Craft Beverage Co. Built a 23-Year Brand That Empowers Veterans Through Franchising

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For&nbsp;<a href="https://www.linkedin.com/in/andrew-st-cyr-61927aa8/">Drew St. Cyr</a>, franchise ownership is less a career change and more the next logical step in the evolution of his life and career. After nearly 10 years in the U.S. Marine Corps and six years helping execute and refine event operations across the country for&nbsp;<a href="https://drinkwildbills.com/pages/franchise-opportunity">Wild Bill’s Craft Beverage Co.</a>, St. Cyr has signed to bring the brand to San Diego, a market he knows personally and believes is strategically positioned for growth.His journey reflects the kind of credibility that comes from working inside a system before choosing to invest in it.<h2>Leadership Forged in the Marine Corps</h2>St. Cyr spent close to a decade in the Marine Corps, where early responsibility and high expectations shaped his leadership mindset. He describes that experience as foundational to his approach to business today.“In the Marine Corps, you’re expected to do an awful lot without a lot. It puts you in a leadership scenario at a much younger age compared to those who go the traditional college and corporate-work route. It forces you to really hone in on your leadership characteristics and traits. For me personally, it put me in a position of leadership at a very young age with a multitude of different types of people,” he said. “The common theme is, improvise, adapt and overcome. It may not be perfect, but you’re going to find a way to execute.”That discipline translated naturally into event-based operations, where no two weekends look the same but execution remains consistent. With clear standard operating procedures and support built for on-site realities,&nbsp;<a href="https://1851franchise.com/wild-bills/info">Wild Bill’s</a> gives owners a repeatable playbook for managing crowds, timelines and quick pivots.<h2>Learning the System From the Inside</h2>St. Cyr’s introduction to Wild Bill’s came through a veterans' reunion he co-founded. When another supplier failed to deliver custom tumblers just weeks before the event, Wild Bill’s stepped in and delivered on short notice, setting up at the reunion and serving attendees. The experience sparked a deeper connection.Within weeks, St. Cyr flew to Texas to work his first event. What he saw convinced him the model had scale.“Honestly, probably one of the smallest events I’ve done in my time with Wild Bill’s, but to see what the business could do there — it’s such a small event — made my eyes get big about the opportunities that were out there with much larger events,” he said. “That’s when it was kind of hook, line and sinker from that point forward.”He eventually stepped into a general manager role in one of the brand’s most established territories, overseeing logistics, staffing and execution across multiple markets. Over six years, he worked virtually every operational role within the system, gaining an understanding of pack-outs, standard operating procedures and franchisee support that most new owners never see before signing an agreement.“As far as operations and logistics, I know the company like the back of my hand. I’ve done every single aspect of the operations role. I’ll be the first one to roll up my sleeves. There’s no job that’s beneath me,” he said. “That background gives me confidence stepping into ownership because I know what it takes to execute at a high level.”Wild Bill’s event-based model offers the flexibility that appeals to owner-operators who want control over their schedules while scaling at their own pace. With a recognizable brand built around&nbsp;<a href="https://1851franchise.com/wild-bills/wild-bills-craft-beverage-franchise-opportunity-consumer-2730236">collectible mugs</a> and a&nbsp;<a href="https://1851franchise.com/wild-bills/wild-bills-franchise-opportunity-2730253#franchisor-stories">repeat-driven product experience</a>, franchisees benefit from built-in consumer demand. Behind the scenes, standardized pack-outs, clear operating procedures and hands-on franchise support create a structure that operators —&nbsp;<a href="https://1851franchise.com/wild-bills/wild-bills-craft-beverage-co-veteran-franchise-opportunity-2730574#stories">particularly veterans accustomed to mission clarity</a> — can plug into and execute with confidence.<h2>Why San Diego Is the Right Fit</h2>San Diego represents both a strategic and personal decision. St. Cyr spent 12 years stationed at Camp Pendleton, and his wife grew up in nearby Orange County. The family plans to relocate back to Southern California, and he sees the region as an ideal market for Wild Bill’s event-driven model.“The business is there. There are events almost year-round. The weather is very favorable,” he said. “I’ve been all across the world, in almost every major city in the United States, and I’ve never been to any place with such a melting pot of people. They seem to get along there better than they get along anywhere else I’ve been.”That diversity, combined with a dense calendar of festivals, fairs and community events, creates a strong foundation for an owner-operator model built on visibility and engagement.<h2>Leading From the Front</h2>St. Cyr’s approach to ownership will mirror the leadership philosophy he developed in the Marines and refined in operations: be present, be accountable and do the work alongside your team.“It’s the people. You’ve got to have good people that you believe in, and who believe in what you’re doing,” he said. “To be a leader in this business, you need to be willing to do every aspect of the job. Events move fast, and operators have to be ready to respond in the moment. The more that any employee can look at the leaders and know — without asking — that they are going to jump in and help when necessary, it goes a really long way.”In the short term, St. Cyr plans to be heavily hands-on, staffing as many events as possible himself while leveraging a network of trusted former team members in the San Diego area. Over time, he expects to step back strategically while maintaining operational oversight.“In the long term, I need to be a little bit removed from the day-to-day so that I can make sure everything is running smoothly across the board,” he said. “The numbers don’t lie. It’s all about the work you put in. You will be as successful as you are willing to work.”After years of supporting franchisees from the corporate side, St. Cyr now has the opportunity to build something of his own within the system he helped strengthen. For him, ownership is not a leap into the unknown. It is the continuation of a mission — one rooted in discipline, operational excellence and a belief that effort and leadership drive results.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/wild-bills">https://1851franchise.com/wild-bills</a>.

Wild Bill's San Diego Signing - Drew St. Cyr - 1851 Franchise

A former Wild Bill’s operations leader, St. Cyr is applying a decade of Marine Corps discipline and event expertise to build his own territory.

From Marine to Franchise Owner: Why Drew St. Cyr Is Bringing Wild Bill’s to San Diego

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SCOTTSDALE, Ariz. —&nbsp;<a href="https://drinkwildbills.com/pages/franchise-opportunity">Wild Bill’s Craft Beverage Co.</a> is expanding its presence in the Scottsdale-Phoenix market as entrepreneurs and Army veterans Jadon Barber and&nbsp;<a href="https://www.linkedin.com/in/reed-schaaf-32533139a/">Reed Schaaf</a> bring the brand’s craft soda experience to the Valley, pairing event-driven growth with a community-first mindset shaped by their time in uniform.Barber and Schaaf served together in the Army and built their partnership on shared discipline, trust and follow-through — the same traits they now carry into their day-to-day operations as they establish&nbsp;<a href="https://1851franchise.com/wild-bills/info">Wild Bill’s</a> across Arizona through events, private bookings and local relationships.For Barber, the draw to Wild Bill’s started with the people behind the brand and the culture they experienced firsthand.“Once we actually met the team, we met [Chief Growth Officer]&nbsp;<a href="https://www.linkedin.com/in/mruddo/">Michael Russo</a> — they really set the tone for the company, and you can tell it’s a genuine company, too,” Barber said. “It’s a good, genuine company, and they’re the type of people that will help anybody at any time, including their customers, including their loyal fan base. I think that’s why Wild Bill’s is growing so much, because they have such a good, loyal fan base.”That emphasis on preparation and execution has been central as the pair ramps up in a market where awareness is still building and momentum is won one event at a time. Barber said the operational lift behind major events feels familiar — and that’s intentional.“It all comes down to the planning, the execution and the communication,” Barber said. “Those are the three very similar things that I believe go hand in hand with the military, and honestly doing a good job on a mission — or any objective — it really comes down to prepping, your communication and all that good stuff.”Schaaf said his own decision to pursue Wild Bill’s came at a time when he wasn’t looking for a franchise path — he was looking for structure, purpose and a way to build something alongside school and recovery. He found that in the brand’s culture and the way its leadership encouraged him to keep pushing forward.“To be 100% transparent, I wanted to go to school, and that was going to be at the forefront for me,” Schaaf said. “I really care about school, as the military is taking care of it. I got hurt, and this is additional rehabilitation I’m being offered, and they didn’t bat an eye. They said, ‘No, continue. We believe school is important. We want you to do that. Continue with that and do this.’”Schaaf said the appeal of Wild Bill’s went beyond product. It was about joining a system that felt aligned with what he valued in the service: transparency, low ego and a team-first culture that doesn’t reduce success to dollars alone.“I really liked how Wild Bill’s was structured and community-based, and how they are from the top down. There are no real egos. It’s really transparent, and the morals and ethics are good,” Schaaf said. “I realized when I was in the service that actually meant a lot to me — how I identify with individuals and the culture, while also being able to get the job done. It’s not just about making money. It’s forming a culture and a community where people are excited to go and get these Wild Bill mugs and take photos with them. It’s really like a community we help create, and that’s joy to me.”That community mindset is showing up in how Barber and Schaaf approach growth in the Valley. Early on, that means meeting customers where they already gather — festivals, conventions, local events and private bookings — and using those moments to create repeat customers who follow them from stop to stop.“We’ve already gone to multiple events,” Schaaf said. “It’s the community we’re building there, and continuing the events. With the owners of the event area grounds, we’re talking to them and giving them mugs, and they’re enjoying the soda all weekend for free. That is the community we’re building — ‘Hey, come back again. We want to see you next month at the next event.’”As their Arizona footprint develops, Barber and Schaaf see the early stage as a foundation-building period: earn trust, show up consistently, deepen local relationships and turn event traffic into a loyal community that recognizes the brand and follows it.“People love the community. They love what we have,” Barber said. “It’s about people knowing, ‘Hey, I dropped my cup. I dropped my straw.’ I’m not going to make you buy a new one. Enjoy yourself. I’m not here to get every penny I can out of you.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/wild-bills">https://1851franchise.com/wild-bills</a>.About Wild Bill's Craft Beverage Co.Wild Bill's has been crafting premium, non-alcoholic craft sodas for over 20 years, serving customers at events nationwide. With a focus on creating nostalgia-evoking flavors, Wild Bill's sodas are available online, at local retailers, and at hundreds of events annually.As a veteran-owned and operated business, Wild Bill's is dedicated to supporting veterans through meaningful employment opportunities and partnerships with veteran-focused nonprofits.

Wild Bill's Craft Soda Franchise - Scottsdale-Phoenix Arizona Expansion - 1851 Franchise

Arizona growth continues as two local entrepreneurs, Jadon Barber and Reed Schaaf, bring the craft soda experience to the Valley, pairing service-driven leadership with a community-first growth plan.

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LAS VEGAS&nbsp;—&nbsp;<a href="https://drinkwildbills.com/pages/franchise-opportunity">Wild Bill’s Craft Beverage Co.</a>, known for transforming fairs, festivals and conventions into full-day experiences built around its signature refillable mug and small-batch craft sodas, has announced the signing of a new franchise agreement in Las Vegas. Military veteran&nbsp;<a href="https://www.linkedin.com/in/christopher-creamer/">Chris Creamer</a> will bring&nbsp;<a href="https://1851franchise.com/wild-bills/info">Wild Bill’s</a> event-first soda experience to the city.&nbsp;For Creamer, the decision to join Wild Bill’s came after a long career of service and leadership, from his years in the U.S. Army and Air Force to his time managing corporate facilities and later owning a home care business.“I went to a few events that Wild Bill’s was working. I saw their plan in action and I tried their product, and that’s what sells it,” Creamer said. “Once you try their soda, it’s amazing. It’s all made with pure cane sugar. It is a superior product. Once you’ve tried it, it kind of sells itself.”&nbsp;Wild Bill’s offers an event-based franchise model built around mobility, engagement and community connection, qualities that align closely with Creamer’s own leadership background.“I love the Wild Bill’s model because you’re out there with the people,” Creamer said. “You’re meeting people. You’re seeing all these different sides to everything. I think it’s awesome.”Creamer plans to make Wild Bill’s a familiar name across Las Vegas by appearing at conventions, expos and local attractions. “I want to build up my circuit,” he said. “I’ve got events on my schedule, but I want to build that up and make Wild Bill’s a part of the community out here, where everybody knows the Wild Bill’s brand and knows that it’s a good product.”The franchise’s early calendar includes events such as Level Up Expo, MagicCon and Sin City Anime, Anime Night Market, Las Vegas Pirate Festival and Las Vegas Highland Games. Looking ahead, Creamer plans to expand into larger-scale opportunities across other premier venues, including arenas, stadiums, convention centers, racetracks, and similar high-traffic event spaces.&nbsp;Creamer officially launched in 2026, with plans to expand Wild Bill’s local presence throughout Nevada.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/wild-bills">https://1851franchise.com/wild-bills</a>.About Wild Bill's Craft Beverage Co.Wild Bill's has been crafting premium, non-alcoholic craft sodas for over 20 years, serving customers at events nationwide. With a focus on creating nostalgia-evoking flavors, Wild Bill's sodas are available online, at local retailers, and at hundreds of events annually.As a veteran-owned and operated business, Wild Bill's is dedicated to supporting veterans through meaningful employment opportunities and partnerships with veteran-focused nonprofits.&nbsp;

image of Wild Bill’s Craft Beverage Co in Las Vegas, with Military veteran Chris Creamer franchisee

Creamer, a former U.S. Army and U.S. Air Force veteran, is launching Wild Bill’s Beverage Co.'s event-based concept in Nevada.

Wild Bill’s Caps a Transformational 2025 With Market Expansion, Product Innovation and Franchise Momentum

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