Wild Birds Unlimited Unveils New Consumer Website

Wild Birds Unlimited, the leading bird feeding and watching franchise that brings people and nature together, has a long history of operating one of the industry’s most successful businesses. For more than 30 years, the brand has built up a system of hard working and passionate franchisees who help consumers make the most of their outdoor hobbies while at the same time strategically expanding across the country at an impressive rate. Now, Wild Birds Unlimited is bringing that same level of dedication and innovation to one of its biggest consumer platforms—its website.

The brand recently launched a new and revamped version of its consumer website. As more and more users increasingly demand websites that are responsive on mobile devices, Wild Birds Unlimited decided it was time to better cater to their needs.

“We viewed this as an opportunity to take a step back and study what our site visitors were looking for every time they logged on. We want the Wild Birds Unlimited site to be a tool that ultimately enables our customers to enjoy their hobby better,” said Bo Lowery, director of digital marketing communications for Wild Birds Unlimited. “That means making sure our mobile accessibility is ahead of the curve and our content is creative and unique.”

That upgraded content is a main part of the website’s redesign. Wild Birds Unlimited customers can now read details about different bird families and find out what food and habitats work best to attract them. This information is created to be incredibly specific so that bird feeders and watchers can better understand their hobbies.

“It’s really clear which types of food and feeders are good for different bird species. We want our website to be an invaluable resource to our guests—our exceptional customer service isn’t limited to when people stop by our stores,” Lowery said.

This new website it just another example of how Wild Birds Unlimited is constantly working to cater to both its customers and franchisees. The site redesign isn’t stopping with the overhaul on the consumer side—by early fall, the brand is also planning on rolling out revamped individual store websites that will allow franchisees to deliver the same mobile responsive experience at the local level.

“Our new consumer website is on of the most visible steps in a multi-year online presence upgrade for Wild Birds Unlimited," said Lowery. “At the end of the day, taking a look at our entire digital footprint puts us in a position to pave the way for our franchisees’ future success.”