1851

The retail industry&rsquo;s influence&mdash;and potential for growth&mdash;is far reaching. <a href="https://nrf.com/resources/retail-library/the-economic-impact-of-the-us-retail-industry?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wild-birds-unlimiteds-record-year-proves-that-specialty-retail-is-the-future-of-the-industry-2704984" target="_blank" rel="nofollow" target="_blank">According to the National Retail Federation</a>, the industry directly and indirectly supports 42 million jobs, provides $1.6 trillion in annual labor income and contributes $2.6 trillion annually to the U.S. GDP. And the majority of those businesses are small ones that employ fewer than 50 people. That means that the work being done by retail franchisees is making an impact.

One brand that&rsquo;s making its impact known is <a href="https://franchise.wbu.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wild-birds-unlimiteds-record-year-proves-that-specialty-retail-is-the-future-of-the-industry-2704984" target="_blank" rel="nofollow" target="_blank">Wild Birds Unlimited</a>. The franchise that&rsquo;s known for bringing people and nature together is at the forefront of the retail industry&rsquo;s latest trend&mdash;specialty stores. More and more consumers are interested in shopping at stores where they&rsquo;re going to be dealing with industry experts, and Wild Birds Unlimited perfectly fits the bill.

&ldquo;Wild Birds Unlimited is truly unique in that we&rsquo;re a brand founded on passion. Members of our team, whether they&rsquo;re on the corporate team or are franchisees, are all invested in the success of the brand because of their interest in backyard bird feeding and watching&mdash;inspiring and furthering that hobby is what fuels our expansion efforts,&rdquo; said Paul Pickett, Wild Birds Unlimited&rsquo;s chief development officer. &ldquo;When our customers walk into their local Wild Birds Unlimited store, they know that they&rsquo;re going to be met with staff members who are experts in the industry. And because that knowledge is rooted in joy, we&rsquo;re creating a positive retail experience.&rdquo;

With over 300 locations currently up and running across the country, Wild Birds Unlimited is proving that its specialty approach to retail is resonating with both consumers and franchisees. So far this year, the brand has opened up a record 23 locations with the help of local owners who are bringing their energy and excitement for bird feeding and bird watching to the table.

&ldquo;From their franchise support center to the products that the customers receive, everything about this brand is top of the line. And what&rsquo;s continued to impress me throughout the entire experience is the fact that every other franchisee I&rsquo;ve talked to shares a level of excitement and passion surrounding the brand,&rdquo; <a href="https://wildbirdsunlimited.1851franchise.com/details/2704876/Naturalist-Educator-Takes-Career-to-the-Next-Level-by-Becoming-a-Wild-Birds-Unlimited-Franchisee?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wild-birds-unlimiteds-record-year-proves-that-specialty-retail-is-the-future-of-the-industry-2704984" target="_blank" rel="nofollow" target="_blank">said Manuel Pe&ntilde;a</a>, a Wild Birds Unlimited franchisee who opened up a location with his family in Dripping Springs, Texas in September.

Going forward, Wild Birds Unlimited is aiming to build on its momentum as a leading specialty retail store. In 2018, the brand hopes to open 25 new locations, and has also set a goal to develop 20new markets across the US and Canada. To meet&mdash;or exceed&mdash;those expectations, Wild Birds Unlimited is committed to continue its tradition of providing top tier support and coaching for both new and existing franchisees, and recruiting passionate, enthusiastic candidates to the brand. WBU&rsquo;s initial investment falls within an affordable range of$146,692 to $228,406.

&ldquo;This year has been exceptional when it comes to franchise openings and success stories. That&rsquo;s a trend that we&rsquo;re looking forward to building on in 2018,&rdquo; said Pickett. &ldquo;As we continue to move toward that milestone 400-unit mark, Wild Birds Unlimited is committed to improving our systems and best practices for both our franchisees and customers. That&rsquo;s what makes our concept so unique, and we won&rsquo;t lose sight of that as we expand our reach across North America.&rdquo;

To learn more about becoming a franchisee with Wild Birds Unlimited, please visit <a href="https://franchise.wbu.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wild-birds-unlimiteds-record-year-proves-that-specialty-retail-is-the-future-of-the-industry-2704984" target="_blank" rel="nofollow">https://franchise.wbu.com/</a>.&nbsp;

Wild Birds Unlimited’s Record Year proves that Specialty Retail is the Future of the Industry

1851 Franchise

After opening 23 locations this year, Wild Birds Unlimited is heading into 2018 on the heels of strong momentum.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

wild-birds-unlimiteds-record-year-proves-that-specialty-retail-is-the-future-of-the-industry

Comfort Keepers

Comfort Keepers - Midyear Press Release 2025 - 1851 Franchise

Comfort Keepers® Hits Mid-Year Stride With Strong Franchise Growth and Rising Demand for In-Home Care

comfort-keepers-franchise-midyear-momentum-2025

petbar

petbar - Garrett Dewan - Why I'm Investing - 1851 Franchise

Why Garrett Dewan Is Choosing To Reinvest in petbar

petbar-franchise-austin-garrett-dewan-multi-unit

Paris Baguette

NJBIZ: Paris Baguette Ramps Up Expansion With New Franchises, Facility and 2030 Growth Target

njbiz-paris-baguette-ramps-up-expansion-with-new-franchises-facility-and-2030-growth-target

Busy Bee Jumpers

Top 10 Reasons To Buy a Busy Bee Jumpers Franchise in 2025

top-10-reasons-to-buy-a-busy-bee-jumpers-franchise-in-2025

Home Halo

home-halo-former-athletes-frachisees-image

Why Former College Athletes Can Make Winning Home Halo Franchise Owners

former-college-athletes-home-halo-franchise

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Photo of Roof Scientist truck and trailer

Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

roof-scientist-expands-into-northern-indianapolis

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery 

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery in Overland Park, Kansas

paris-baguette-franchise-overland-park-khandelwal

Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

From Corporate Careers to Community Roots: Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

kansas-couple-opens-childrens-lighthouse-gardner-olathe

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Wild Birds Unlimited’s Record Year proves that Specialty Retail is the Future of the Industry

MORE STORIES LIKE THIS