1851

Like many a <a href="https://franchise.wbu.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=feederscaping-program-brings-major-customer-satisfaction-and-revenue-opportunities-for-wild-birds-unlimited-franchisees-2709940" target="_blank" rel="nofollow" target="_blank">Wild Birds Unlimited</a> franchisee, Brian Bidwell is willing to go above and beyond the call of duty to make sure his customers have everything they need to connect with nature.

This is why he&rsquo;s so glad <a href="https://1851franchise.com/wildbirdsunlimited/" target="_blank">Wild Birds Unlimited</a> officially rolled out its new <a href="https://jacksonville.wbu.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=feederscaping-program-brings-major-customer-satisfaction-and-revenue-opportunities-for-wild-birds-unlimited-franchisees-2709940" target="_blank" rel="nofollow" target="_blank">FeederScaping services</a> in early March. Wild Birds Unlimited first introduced FeederScaping at the brand&rsquo;s annual conference in June 2018.

When the pilot program began to roll out at select stores in August 2018, Bidwell&rsquo;s Jacksonville Beach, Florida Wild Birds Unlimited location was one of the stores involved. The pilot program involved monthly reporting as well as video conferences to discuss what was working and not working, Bidwell said.

Bidwell has helped about a handful of customers every year in their backyards. He and many other Wild Birds Unlimited franchisees have had times when they&rsquo;ve happily and willingly gone out to customers&rsquo; homes, and helped them set up their bird feeders. This is how seriously Wild Birds Unlimited franchisees take what they do.

FeederScaping <a href="https://1851franchise.com/wildbirdsunlimited/wild-birds-unlimited-franchisees-participate-in-community-initiatives-and-get-major-business-boost-2709260" target="_blank">allows franchisees to help their valued customers</a> in the comfort of their homes. After franchisees identified a common customer need, they worked with the brand to create a vetted procedure that can be replicated across the system. Customers now can have Wild Birds Unlimited install beautiful custom feeding stations in the proper location to ensure they attract the most birds to their yard, getting more joy from their hobby.

&ldquo;When Wild Birds Unlimited rolled out its FeederScaping services, the brand wanted to give everyone the opportunity to have our expertise in their homes,&rdquo; Bidwell said. &ldquo;This is better than just going out to a customer&rsquo;s home and putting in feeder systems without a vetted procedure behind you. The brand has done a really good job of making sure we provide the customer with a high-quality experience that is still personal and enhances their in-store visits.&rdquo;

The program is already proving to be a major revenue booster.

&ldquo;I&rsquo;ve had customers spend $250 during a FeederScaping visit, and within a month or two they are visiting our store more frequently to build upon their feeding station, exploring the great variety of feeders and food,&rdquo; Bidwell said. &ldquo;As far as FeederScaping numbers are concerned, our average ticket is three to five times what it would be for an in-store visit.&rdquo;

By helping customers start their bird feeding ventures properly and providing friendly and professional customer service, franchisees have a major chance to not only increase their store&rsquo;s revenue, but to also build strong relationships with their customer base. Bidwell noted the importance of setting up bird feeding equipment within view of a customer&rsquo;s favorite chair so they can easily observe the birds that come to their feeders.

&ldquo;It&rsquo;s amazing how many times after I&#39;ve gone out to somebody&rsquo;s home that they come into the store week after week after week,&rdquo; he said. &ldquo;They come in with big smiles on their faces and they&rsquo;re able to learn from us about <a href="https://1851franchise.com/wildbirdsunlimited/the-lasting-benefits-of-wild-birds-unlimited-s-new-product-line-2709065" target="_blank">all of the different and new products we carry</a>.&rdquo;

Bidwell is thrilled with FeederScaping and with Wild Birds Unlimited. In August 2018, <a href="https://1851franchise.com/wildbirdsunlimited/wild-birds-unlimited-franchisees-have-second-stores-in-the-works-2709205" target="_blank">he and his wife purchased a second store in St. Johns, Florida</a>, and are already looking at opening a third store.

&ldquo;The franchise gives us a lot of assistance and keeps us on track, which is really good because when it comes to a lot of the things a typical owner might have to worry about, Wild Birds Unlimited does a good job of providing guidance and coaching along the way,&rdquo; Bidwell said.

The startup costs for a Wild Birds Unlimited franchise range from $150,837 to $260,991, which includes the franchise fee. The franchise fee is $30,000 per location. To learn more about franchising with Wild Birds Unlimited, visit <a href="https://franchise.wbu.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=feederscaping-program-brings-major-customer-satisfaction-and-revenue-opportunities-for-wild-birds-unlimited-franchisees-2709940" target="_blank" rel="nofollow" target="_blank">https://franchise.wbu.com/</a>.

FeederScaping Program Brings Major Customer Satisfaction and Revenue Opportunities for Wild Birds Unlimited Franchisees

1851 Franchise

The program was piloted in August 2018 and is now offered nationwide. 

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

feederscaping-program-brings-major-customer-satisfaction-and-revenue-opportunities-for-wild-birds-unlimited-franchisees

Griswold

Home for the Holidays: How Griswold Helps Families Stay Connected and Cared For During the Most Important Time of Year

home-care-holidays-griswold-support

United Water Restoration Group

image of water restoration group Air Force veteran Nathan Sherman

Is United Water Restoration Group the Right Franchise Opportunity for First-Time Business Owners?

united-water-restoration-group-first-time-business-owners

Paris Baguette

image of Paris baguette franchise owner success

The Recipe for Success: A Step-By-Step Guide to Opening a Paris Baguette Franchise

paris-baguette-franchise-process

Onigilly Japanese Kitchen

Image of Onigilly restaurant franchise Reports Record 2025 Growth in Fast Casual

Onigilly Japanese Kitchen Closes 2025 With Record Sales Growth and Expanding Franchise Pipeline

onigilly-franchise-2025-growth-fast-casual

Pool Scouts

Pool Scouts Franchise - 2025 Annual Convention - Dallas TX - 1851 Franchise

Pool Scouts' 2025 Conference Sets the Stage for the Brand's Next Phase of Growth

pool-scouts-2025-conference-recap

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Domino's Franchise - North Pole - Dec 2025 - 1851 Franchise

Domino’s Pizza Brings Delivery Cheer to North Pole, Alaska

dominos-pizza-franchise-north-pole-alaska

California Pizza Kitchen’s Sale Is the Latest in the Era of PE-Backed Turnarounds in Franchising

california-pizza-kitchens-sale-is-the-latest-in-the-era-of-pe-backed-turnarounds-in-franchising

Buying a fitness franchise, people exercising

Boutique vs. Big Box Gym Franchises: Which Offers Best ROI in the $7 Billion Fitness Market?

buy-fitness-franchise-boutique-big-box-comparison

Pieology Pizza Enters Chapter 11 Following Costly Bid To Save Struggling Stores

pieology-pizza-files-chapter-11-bankruptcy

CNBC: McDonald’s Will Assess if Franchisees Are Offering Value for Customers Under New Standards

mcdonalds-franchise-standards-value-metric

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

What Makes Mellow Mushroom a Strong Franchise Investment? Insights From the Panos Family’s Metro Atlanta Portfolio

mellow-mushroom-franchise-panos-restaurant-group-metro-atlanta

1851 Franchisee Spotlight graphic with photo of Eli Cohen, Layne's Chicken Fingers logo

C5 Restaurants Grows its Texas Footprint with 40 Layne’s Chicken Fingers Locations Planned Statewide

eli-cohen-laynes-chicken-fingers-texas

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

image of stephen westerman and matthew westerman, owners Fort Walton Beach Two men and a junk truck

Twin Brothers Move From Managers to Owners with New TWO MEN AND A JUNK TRUCK Franchise on the Gulf Coast

FeederScaping Program Brings Major Customer Satisfaction and Revenue Opportunities for Wild Birds Unlimited Franchisees

MORE STORIES LIKE THIS