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Will You Be Lovin' All-Day Breakfast?
McDonald's is banking on customers wanting to get their paws on a McMuffin in the middle of the day.
McDonald’s says you can sleep in starting Tuesday.
Well, you can sleep in and not miss McDonald’s breakfast items, that is. There are no guarantees your boss will be cool with you sauntering into the office after noon, Egg McMuffin and hash browns in hand.
The much ballyhooed all-day breakfast debuts nationwide Tuesday with most of the menu items available. Hotcakes, sausages, burritos, parfaits and hash browns will be served up, along with the famous Egg McMuffin. McDonald’s has staged a hyper rollout of advertising from multiple agencies, along with digital elements including GIFs, Snapchat filters and a Twitter relay, as it prepares for the big launch.
McDonald's hopes to boost sagging sales and take on breakfast upstarts like Subway, Panera and Taco Bell that are challenging the fast-food giant for breakfast supremacy. The franchise company began testing the all-day breakfast menu in March.
Same-store sales at McDonald’s roughly 14,000 restaurants in the U.S. have fallen over the last five years. In the first quarter of this year, revenue fell 11 percent from a year earlier, to $5.96 billion. Earnings per share dropped 31 percent from the previous year. Overseas, McDonald’s has suffered from supply issues and a food safety scare that swept Asia.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
