Since its founding in North Carolina in 2010, Wine & Design has become a leader in the growing paint and sip segment. Eager customers of all ages, groups and talents are looking for an artistic activity to enjoy with friends, and Wine & Design offers a fun way to create both memories and masterpieces.
Founder and entrepreneur Harriet Mills has grown the brand to over 80 studios in 19 states since the brand’s introduction to franchising. Now, the modern-chic concept is bringing its vibrant offering to the state of Colorado for the very first time.
After doing some research, Erica and Charles McKiever were surprised to find that there wasn’t a single Wine & Design operating in their notoriously colorful home state of Colorado. The entrepreneurial-minded husband-and-wife team decided to utilize Erica’s background in art therapy and Charles’ background in business to introduce the paint and sip concept to Denver, building buzz and filling a gap in their local Greenwood Village community.
“As a trained therapist with a Master’s in art therapy, I have always been intrigued by the paint and sip industry,” said Erica. “When I moved to Colorado 22 years ago, art therapy work was not an option. Instead, I implemented art into my therapy practice, eventually moving into more administrative roles in the mental health and general healthcare space. When we began exploring franchise opportunities, Wine & Design seemed like the perfect chance to leverage my experience.”
Wine & Design’s five distinct, branded divisions—On Wheels; D.I.Y.; Art Buzz Kids; Paint it Forward and Team Building—provide franchisees with access to multiple revenue streams without any extra cost. According to the McKievers, their local Denver community features an ideal market for Wine & Design’s unique business model.
“The city of Denver has an area called the Denver Tech Center, a big portion of which is in Greenwood Village,” said Erica. “The Tech Center is a mecca of businesses and companies and we are thrilled to bring Wine & Design’s Team Building division to the corporate offices in the area to hopefully improve work relationships. As parents of three children, we are also super excited about the Art Buzz Kids events and are looking forward to offering a number of camps at our locations.”
To help franchisees like the McKievers achieve their goals of making an impact on their local communities, Wine & Design created the Paint it Forward division, a philanthropic arm of the brand where studios partner with nonprofit organizations to host fundraisers, raise money and bring awareness to any cause franchisees are passionate about.
“From the moment we reached out, Wine & Design’s leadership team has been engaged and supportive,” said Erica. “The CEO, Harriet Mills, was on one of our first conference calls, and that level of individual investment really stood out to me.”
This level of support, along with hands-on training, multiple revenue streams and a low cost of entry, position Wine & Design franchisees like the McKievers for explosive success. With their official grand opening coming with the onset of September, Erica and Charles are ready to provide Denver with an extra splash of color to end the summer.
Start-up costs for a Wine & Design franchise range from $69,950 to $221,200, including a $25,000 franchise fee. For more information about franchising with Wine & Design, visit https://wineanddesign.com/franchise.