Wingstop’s Sales Soar Thanks To Online Orders and Ads

Wingstop saw its same-store sales rise 7.1% in the first quarter of 2019 thanks to continued growth in online and mobile orders as well as delivery, according to an article by Restaurant Business Online.

“We’re on our way to digitizing every transaction,” the article quotes Wingstop CEO Charlie Morrison, adding that the company’s “percentage of digital sales is up 640 basis points from a year ago at this time.” The article points out that digital orders now account for 30% of the franchise’s domestic systemwide sales.

The article states that Wingstop increased its individual restaurant ad fund buy-in from 3% to 4% of sales, which ultimately contributed to the increase in same-store sales as the quarter went on.

According to the article, chicken wing prices increased 10% this quarter due to demand and supply issues—and Wingstop expects these costs to continue to increase in upcoming years.

Read the full article here.