Wisconsin-Based Toppers Pizza Featured on La Crosse, Wisconsin’s CBS Affiliate WKBT

Toppers Pizza, a Wisconsin-based delivery pizza franchise, was featured on WKBT, the CBS affiliate in La Crosse, Wisconsin, for its booming business during Super Bowl week. Because so many people watched the Super Bowl from home in 2021, the brand saw a spike in sales in early February. The delivery aspect of Toppers Pizza has proven promising for the brand, as more people continue to opt for takeout and delivery options.

“We have to make sure that we have enough supply of dough to deal with the larger volume,” said Aaron Rothe, general manager of Toppers Pizza Onalaska. “Being that it’s not, unfortunately, a Packers Super Bowl, we’re not expecting it to be insanely busy. But we’re definitely geared up for a really good day.”

The segment goes on to mention that the National Retail Federation reported that 30% of consumer spending for the Super Bowl was expected to go towards food and drinks.

Watch the entire segment on WKBT’s website.