Woodhouse Spas, the luxury day spa franchise with nearly 90 units, aims to bring the resort spa experience to the communities it enters, making high-end pampering more accessible to people nationwide. With a focus on an elevated experience and true hospitality, the brand offers a complementary business opportunity to hotel owners who already have experience in the hospitality world. The synergy between hotel operations and a hospitality-driven spa model creates a powerful combination that can enhance both businesses while meeting evolving customer demands.
“People are focused on their wellbeing,” said Sondra Eoff, an entrepreneur who owns a Marriott hotel and a Woodhouse Spa in Odessa, Texas. “Marriott has changed their marketing to the wellbeing of the guest, and Woodhouse, of course, has always been there.”
Eoff originally developed the Marriott as part of a downtown revitalization project, but she quickly recognized an opportunity to further enhance the guest experience by adding a Woodhouse nearby.
Hospitality management experience puts hotel owners at an advantage as they prepare to launch their Woodhouse Spa. They likely already understand guest expectations and service standards and have intimate knowledge of the local market and client base.
Eoff notes her background in hospitality as a key contributor to her success with Woodhouse. In addition to stepping into ownership with Woodhouse with a strong foundation, she has been able to strategically leverage both businesses to benefit each other.
“Opening a Woodhouse adds value for hotel owners,” she said. “Knowing the hospitality industry and knowing what people are looking for got me ahead of the curve, and once my spa was open, I was able to feed from the hotel to the spa.”
Woodhouse Spas generate multiple revenue opportunities for hotel owners with complementary channels. Direct spa services provide an immediate benefit as hotel guests represent a built-in customer base. According to Eoff, business travelers typically appreciate an opportunity to unwind at the spa after a long day for work, and those traveling for leisure view spa services as a way to enhance their overall experience.
Serving as a frequent destination for special events and group bookings, the hotel also drives significant traffic to the spa for more niche experiences.
“When there’s a wedding, the bride and bridesmaids want to get pampered at the spa, and bachelor parties will stay at the hotel and visit the spa, too,” Eoff said. “We also have a lot of corporate retreats and corporate meetings, and our spa team has been asked to be a part of those. We’ll take our chairs over and do hand treatments or skin tests.”
By marketing Woodhouse within the hotel, owners can position themselves as experts on the local amenities, providing valuable recommendations to guests while boosting awareness for their spa.
“Having the spa as a nearby amenity helps our reviews for the hotel, too,” Eoff said. “More people are likely to recommend both the hotel and the spa. I’ve seen people write, ‘Oh gosh, you’ve got to go to the spa when you’re there.’ The word-of-mouth creates a cycle that benefits both businesses.”
For hotel owners considering expansion, Woodhouse offers distinct advantages that make it particularly well-suited. As an established luxury brand, Woodhouse brings immediate credibility and recognition to the market. Eoff recommends hotel owners begin looking at areas near the property that could be transformed into the spa environment, emphasizing the importance of strategic planning from the outset.
Once launched, owners can focus heavily on systems that effectively cross-promote between the hotel and the spa, creating a mutually beneficial relationship between the businesses and driving long-term success.
“I truly believe that having a spa does set the hotel apart,” she said. “It would be a great idea to get into the hospitality industry and start growing in a market with the hotel and spa combination.”
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/woodhouse-spas.
Woodhouse Spas
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The luxury day spa franchise offers hotel owners a natural expansion opportunity that enhances guest satisfaction, taps into wellness trends and creates a powerful synergy.
Woodhouse Spas, the luxury day spa franchise with nearly 90 units, aims to bring the resort spa experience to the communities it enters, making high-end pampering more accessible to people nationwide. With a focus on an elevated experience and true hospitality, the brand offers a complementary business opportunity to hotel owners who already have experience in the hospitality world. The synergy between hotel operations and a hospitality-driven spa model creates a powerful combination that can enhance both businesses while meeting evolving customer demands.
“People are focused on their wellbeing,” said Sondra Eoff, an entrepreneur who owns a Marriott hotel and a Woodhouse Spa in Odessa, Texas. “Marriott has changed their marketing to the wellbeing of the guest, and Woodhouse, of course, has always been there.”
Eoff originally developed the Marriott as part of a downtown revitalization project, but she quickly recognized an opportunity to further enhance the guest experience by adding a Woodhouse nearby.
Hospitality management experience puts hotel owners at an advantage as they prepare to launch their Woodhouse Spa. They likely already understand guest expectations and service standards and have intimate knowledge of the local market and client base.
Eoff notes her background in hospitality as a key contributor to her success with Woodhouse. In addition to stepping into ownership with Woodhouse with a strong foundation, she has been able to strategically leverage both businesses to benefit each other.
“Opening a Woodhouse adds value for hotel owners,” she said. “Knowing the hospitality industry and knowing what people are looking for got me ahead of the curve, and once my spa was open, I was able to feed from the hotel to the spa.”
Woodhouse Spas generate multiple revenue opportunities for hotel owners with complementary channels. Direct spa services provide an immediate benefit as hotel guests represent a built-in customer base. According to Eoff, business travelers typically appreciate an opportunity to unwind at the spa after a long day for work, and those traveling for leisure view spa services as a way to enhance their overall experience.
Serving as a frequent destination for special events and group bookings, the hotel also drives significant traffic to the spa for more niche experiences.
“When there’s a wedding, the bride and bridesmaids want to get pampered at the spa, and bachelor parties will stay at the hotel and visit the spa, too,” Eoff said. “We also have a lot of corporate retreats and corporate meetings, and our spa team has been asked to be a part of those. We’ll take our chairs over and do hand treatments or skin tests.”
By marketing Woodhouse within the hotel, owners can position themselves as experts on the local amenities, providing valuable recommendations to guests while boosting awareness for their spa.
“Having the spa as a nearby amenity helps our reviews for the hotel, too,” Eoff said. “More people are likely to recommend both the hotel and the spa. I’ve seen people write, ‘Oh gosh, you’ve got to go to the spa when you’re there.’ The word-of-mouth creates a cycle that benefits both businesses.”
For hotel owners considering expansion, Woodhouse offers distinct advantages that make it particularly well-suited. As an established luxury brand, Woodhouse brings immediate credibility and recognition to the market. Eoff recommends hotel owners begin looking at areas near the property that could be transformed into the spa environment, emphasizing the importance of strategic planning from the outset.
Once launched, owners can focus heavily on systems that effectively cross-promote between the hotel and the spa, creating a mutually beneficial relationship between the businesses and driving long-term success.
“I truly believe that having a spa does set the hotel apart,” she said. “It would be a great idea to get into the hospitality industry and start growing in a market with the hotel and spa combination.”
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/woodhouse-spas.
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