With the recent launch of a new, proprietary product line, Woodhouse Spas, the nearly 90-unit luxury day spa franchise, has positioned its franchisees for additional growth and stability, boosting the potential for retail sales and further differentiating the Woodhouse brand in the market.

“This launch was focused on the highest quality products that we put real time and energy into developing,” said Michelle Vazquez, vice president of marketing. “These aren’t just white-label products that we put the Woodhouse name on. The products, including a shampoo, conditioner, body wash, body cream and massage mediums were all made just for us.”

Having undergone the “highest level of sourcing and testing,” Woodhouse can confidently stand behind the products’ quality and efficacy. 

“All of our products have gone through over 20 safety tests,” Vazquez said. “It’s really important to us that we’re bringing forward the best, safest products out there.”

For the proprietary Woodhouse line, this also means products that are vegan, cruelty-free, dermatologist-tested and hypoallergenic. Further backing its quality standards, Woodhouse committed to ingredients with proven efficacy — a key priority for today’s consumers. In partnership with qualified experts, Woodhouse worked to identify and incorporate proven ingredients — like arnica for recovery or mushrooms and algae in a proprietary hydrating complex — that help the products stand out even more.

In addition to high quality ingredients, Woodhouse carefully curates ingredients that align with the brand and in-spa experience to help guests take Woodhouse home.

“This launch feeds into what we stand for,” Vazquez said. “This is about modern luxury. There’s a sensory component to it, too. Woodhouse is about the experience. It’s something people really remember, and they want to take home some of those amenities ‘right now.’ This line allows them to do that.”

In addition to bringing Woodhouse-level quality to guests in markets across the country, the launch also offers franchisees a key advantage, encouraging retail revenue.

“The products enhance the branding and how guests remember the brand, but then there’s a take-home piece in addition to that, which allows franchisees to sell the retail product,” Vazquez said. 

“And there are better margins for franchisees on these products than there are on things franchisees can buy off the shelf, so there’s another financial upside for them,” added Ariel Clay, chief operating officer.

The launch of the proprietary product line represents another strategic investment by the Woodhouse leadership team, designed to benefit guests, franchisees and the system as a whole. By focusing on creating a unique and high-quality product, Woodhouse further solidified its position as a leader in the luxury spa market while driving sales for franchisees and enhancing the overall experience for guests in the spa and beyond.

To find out more information on costs to buy this franchise, please visit https://1851franchise.com/woodhouse-spas.