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Franchise Influencers: Bill Cesak, Owner, Workout Anytime

As part of our annual Influencer Issue, 1851 Franchise has enlisted the help of the franchise community to compile a list of the top people making moves in the franchise industry.

By Savannah BilboStaff Writer
Updated 1:13PM 03/30/23

Bill Cesak


Franchisee Bill Cesak opened Workout Anytime in Ellijay, Georgia, a town of about 2,000 people. Cesak and his son, Bret Cesak, often exercised together. When his son left for college, Cesak was looking to leave his previous career, and came up with the idea of owning a gym. Since exercise was an activity both loved, it seemed like a good fit.

“We started our path wanting to open a boutique gym,” said Cesak. “And it frightened us.”

The logistics of owning a gym were the main hurdle, which is what got the two on the franchise route. After looking at several concepts, they found Workout Anytime. “We met with Steve and John, they just seemed very genuine, and we drank a bit of the Kool-Aid,” said Cesak, referring to the founders.

About Workout Anytime: Since 1975, Workout Anytime Founders Steve Strickland and John Quattrocchi have worked with some of the biggest names in the fitness industry. These include European Health Spas, Nautilus, Bally’s and American Fitness Centers. The industry veterans applied the vast knowledge and expertise each gained through decades in the gym industry to craft an innovative fitness franchise model that has led the way within the “24/7 boutique fitness” segment. The duo’s strategy was clear from day one and continues to direct their path today: 

Total Locations: 180+

Investment Range: $449,800-$866,000

Franchise Website: