Workout Anytime

<a href="https://workoutanytimefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=workout-anytime-hosts-the-fitness-industrys-first-conference-of-the-year-2716067" target="_blank" rel="nofollow">Workout Anytime</a>, a leader in the fitness industry with more than 180 units across the country, hosted its annual franchise conference — called “The Year of Awesome” — from June 25 to June 27 in Alpharetta, Georgia.&nbsp;More than 300 Workout Anytime franchise and vendor partners attended the conference, which focused on digital marketing strategies in a post-COVID landscape. This included educational breakouts and sessions surrounding best practices.“We’re the first fitness brand in the industry to host a face-to-face conference since the pandemic began,” said <a href="https://www.linkedin.com/in/gregmaurer/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=workout-anytime-hosts-the-fitness-industrys-first-conference-of-the-year-2716067" target="_blank" rel="nofollow">Greg Maurer</a>, Workout Anytime VP of Fitness. “More than just a conference, this is a coming out party for the entire fitness industry. And for us and our franchise partners, it’s a major celebration.”With nearly 20% of fitness clubs nationwide permanently closed as a result of the pandemic, there’s reason for the 22-year-old Workout Anytime brand to celebrate.&nbsp;“While COVID shutdowns were devastating in the retail and service industries, we are very well managed, which means that we’re now in a great spot,” said Maurer. “The market didn’t shrink, but the industry did.”Workout Anytime is in a rapid growth phase with eight new locations already opened this year and another 30 in the pipeline. The brand is also outperforming pre-COVID sales, with online sales up by 38% in Q1 of 2021 compared to 2019 and in-club sales up by seven percent.The brand will also open its first international locations in Honduras and Costa Rica in Q4. Workout Anytime is well positioned to capture what’s expected to be increased demand, as members seek to shed the ‘quarantine fifteen,’ get back to their former fitness levels and make their health a priority.“The pandemic was a wake up call for a very good reason,” Maurer said. “Many of the people who passed away as a result of COVID had comorbidities. There’s a growing awareness of the importance of fitness. It’s no longer just about looking good, it’s about being healthy. Taking care of yourself has become a priority.”Boasting more than 275,000 members nationwide, the 24/7 fitness brand focuses on wellness and exercise programs aimed at helping customers with their overall mental and emotional health. Offering a wide range of equipment, small group programming, personal training and nutrition advice — and increasingly, recovery services like infrared saunas — Workout Anytime’s franchise partners provide a personal touch that larger fitness brands can’t offer.&nbsp;“We’re a community-based organization, so our franchise partners typically live in the communities they serve,” Maurer said. “They know the police and the public servants who do shift work and want to utilize our 24/7 clubs. Ours is a hyper-personal model, one that’s dependent upon an amazing franchisee team.”To show its appreciation, the brand honored many of its outstanding franchise partners at the conference, with awards for the highest revenue, the most successful personal training programs, those displaying the most “heart and soul,” franchisee of the year and more.For this relationship-focused fitness franchise and its dedicated partners, there’s never been a better time to help clients across the country achieve their personal health and fitness goals. “We are not only standing, we are prospering,” Maurer said. “Happy days are here again!”To learn more about franchising with Workout Anytime, visit&nbsp;<a href="https://workoutanytimefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=workout-anytime-hosts-the-fitness-industrys-first-conference-of-the-year-2716067" target="_blank" rel="nofollow">https://workoutanytimefranchise.com/</a>.&nbsp;

Workout Anytime Hosts the Fitness Industry's First Conference of the Year

1851 Franchise

From June 25 - 27th, Workout Anytime's franchise system came together to celebrate a “the year of awesome” following the pandemic.

This brand page has been paid for by WORKOUT ANYTIME. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

workout-anytime-hosts-the-fitness-industrys-first-conference-of-the-year

FRANCHISE INFORMATION

Own a Workout Anytime

Why Workout Anytime

Growth Vision

Franchisee Highlight

Learn

Download Brochure

Visit Website

WORKOUT ANYTIME

Facebook

Instagram

LinkedIn

SOCIAL MEDIA

Workout Anytime Announces National Partnership With the American Cancer Society

Workout Anytime Teams Up with Viral Baseball Star Kyle “KJ” Jackson to Inspire Fitness Journeys Nationwide

Workout Anytime Appoints Savannah Baseball Star Kyle “KJ” Jackson as First-Ever Chief Aura Officer

WORKOUT ANYTIME MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT WORKOUT ANYTIME

CONTACT WORKOUT ANYTIME

facebook

instagram

twitter

linkedin

First Name

Last Name

Email

Phone

State Of Interest

City

State / Province

How did you hear about us?

Timeframe to Open

Best Time to Call

ATLANTA —&nbsp;<a href="https://workoutanytimefranchise.com/">Workout Anytime</a>, the premium 24/7 fitness franchise with more than 190 locations nationwide, has appointed the viral Savannah baseball star and influencer Kyle “KJ” Jackson as its first Chief Aura Officer, reinforcing the brand’s commitment to intentionally leading culture, connection, and community across its clubs.KJ, known for his high-energy presence and ability to connect with fans across generations, will serve as a culture-focused ambassador for&nbsp;<a href="https://1851franchise.com/workoutanytime/info">Workout Anytime</a>. The role is designed to extend beyond social media into the member experience, from digital welcomes and club-level storytelling, to new ways for members to share their own stories.“Workout Anytime has always been more than a place just to work out,” said&nbsp;<a href="https://www.linkedin.com/in/lynsay-flynt-5b6b54b3/">Lynsay Flynt</a>, Director of Marketing at Workout Anytime. “Over the past year, especially through The After campaign, we realized we weren’t just talking about fitness results. What truly makes the journey transformative isn’t access or equipment alone, it’s how people feel when they walk through our doors. It’s the energy, the consistency, and the human connection that reminds them they belong.”Flynt said the Chief Aura Officer role is meant to steward and lead the brand’s culture with intention as the franchise system continues to grow.“When we talk about aura, it’s not about hype or volume, it’s about presence,” Flynt said. “From the first time I met KJ, he showed a rare ability to walk into a room and make people feel seen, welcomed, and inspired. His personal journey, overcoming injuries and obstacles that could have derailed his path, instead became a launching pad for his growth and success. Like so many people, KJ faced real hurdles, and it’s that authenticity, that lived experience, that makes his aura such a natural fit for the culture and message that Workout Anytime is championing.”The partnership between Workout Anytime and KJ gained national attention through “The After” campaign in 2025, which proved to be a defining moment for the brand, demonstrating what’s possible when an athlete becomes embedded in a brand’s culture and story, rather than simply representing it. This moment became a natural bridge for KJ to step in as Chief Aura Officer.“Aura isn’t something you claim, it’s something people feel,” said KJ. “For me, it comes from being real, relatable, and grounded. I never want to feel above anyone. I want people to know that if it’s possible for me, it’s possible for them too.”For KJ, partnering with Workout Anytime as Chief Aura Officer is deeply personal, and a passion for him to continue to use his platform and influence for good.“I’ve faced injuries, setbacks, and moments where everything felt uncertain, but I learned that small wins, the right people, and the right environment can change everything,” KJ said. “Workout Anytime creates that environment, a place where people belong, feel supported, and are empowered to become their best selves, one step at a time.”By introducing the Chief Aura Officer role, Workout Anytime is taking an industry-first approach, placing culture, energy and authenticity at the center of leadership, not as a campaign or tagline, but as a lived experience across every club and community it serves.“This partnership with KJ feels like a natural next step for our brand,” said&nbsp;<a href="https://www.linkedin.com/in/jerry-pugh-31296b41/">Jerry Pugh</a>, CEO of Workout Anytime. “He doesn’t just understand our culture, he lives it, and we’re excited to grow together.”For more information or to find a location near you, visit&nbsp;<a href="http://workoutanytime.com">workoutanytime.com</a>.ABOUT WORKOUT ANYTIME:Atlanta-based Workout Anytime is a premium, 24/7 fitness concept with over 190 locations across the U.S. Founded to provide members with state-of-the-art fitness facilities and an exceptional experience at an accessible price point, the brand delivers a strong, profitable business model for franchisees. Built on the foundation of “Think Big, Keep It Simple and Do It with Integrity,” Workout Anytime is preparing for significant expansion across the U.S. by offering business-minded entrepreneurs a compelling opportunity to join a proven, rapidly growing brand. Franchise opportunities are available, and more information can be found on&nbsp;<a href="http://workoutanytimefranchise.com/">http://workoutanytimefranchise.com/</a>.

Workout Anytime Franchise - Chief Aura Officer KJ Jackson - 1851 Franchise

workout-anytime-chief-aura-officer-kyle-kj-jackson

ATLANTA, GA&nbsp;—&nbsp;<a href="https://workoutanytimefranchise.com/">Workout Anytime</a>, the premium 24/7 fitness franchise with more than 190 locations nationwide, announced a national partnership with the<a href="https://www.cancer.org/"> American Cancer Society</a>, launching a systemwide initiative designed to mobilize members, teams and communities in the fight against cancer.The partnership centers on the Battle Ropes Challenge, a nationwide fundraising effort that brings people together around a shared cause. Participants complete a 30-second battle ropes exercise that works the full body, combining strength and cardio through waves, slams or steady movements. Each challenge includes a donation to the American Cancer Society and a personal tribute recognized in clubs and shared digitally.“<a href="https://1851franchise.com/workoutanytime/info">Workout Anytime</a> was built on the belief that fitness is about more than workouts — it’s about people,” said CEO&nbsp;<a href="http://linkedin.com/in/jerry-pugh-31296b41">Jerry Pugh</a>. “This partnership with the American Cancer Society allows us to turn movement into meaning and bring our entire system together around a cause that touches nearly every family. Together, we’re creating a powerful, visible way for our members and communities to stand up to cancer.”Throughout 2026, Workout Anytime will host the Battle Ropes Challenge at locations nationwide. The effort will include in-gym activities and online outreach, and is open to both members and non-members. Participation and updates will be shared using the hashtag #FightTheBattle.With more than 1.3 million volunteers nationwide, the American Cancer Society leads efforts to improve the lives of people with cancer and their families through advocacy, research and patient support. The organization currently invests more than $500 million in active research grants, provides hundreds of thousands of free rides to treatment and free nights of lodging for patients and caregivers each year, and directs more than 80% of every dollar raised toward programs and research.“We’re proud to partner with Workout Anytime and involve communities across the country,” said&nbsp;<a href="https://www.linkedin.com/in/juancuetohsnega/">Juan Cueto</a>, vice president of the American Cancer Society in Georgia. “This effort brings people together around physical activity while supporting our work to reduce the impact of cancer.”The collaboration also aligns with American Cancer Society guidelines for physical activity and healthy living, encouraging adults to engage in regular movement as part of a healthier lifestyle that can help reduce cancer risk.“Our members don’t just join a gym — they join a movement,” Pugh said. “Through this partnership, we’re proving that when communities move together, they can make a real difference.”ABOUT WORKOUT ANYTIMEAtlanta-based Workout Anytime is a premium, 24/7 fitness concept with over 190 locations across the U.S. Founded to provide members with state-of-the-art fitness facilities and an exceptional experience at an accessible price point, the brand delivers a strong, profitable business model for franchisees. Built on the foundation of “Think Big, Keep It Simple, and Do It with Integrity,” Workout Anytime is preparing for significant expansion across the U.S. and Central America by offering business-minded entrepreneurs a compelling opportunity to join a proven, rapidly growing brand. Franchise opportunities are available, and more information can be found on&nbsp;<a href="http://workoutanytimefranchise.com/">http://workoutanytimefranchise.com/</a>.

workout-anytime-announces-national-partnership-with-the-american-cancer-society

workout-anytime-teams-up-with-viral-baseball-star-kyle-kj-jackson-to-inspire-fitness-journeys-nationwide

Workout Anytime Accelerates Growth in 2025: New Leadership, NIL Initiatives and Franchise Expansion Signal Strong Midyear Momentum

workout-anytime-accelerates-growth-in-2025-new-leadership-nil-initiatives-and-franchise-expansion-signal-strong-midyear-momentum

Workout Anytime Hosts the Fitness Industry's First Conference of the Year

MORE STORIES LIKE THIS