Yahoo Finance: Amazon Raises Monthly Fee for Prime Service by 18 Percent

Amazon is taking advantage of consumers' willingness to pay more for the ease of online shopping, quick shipping and video streaming. According to a recent Yahoo Finance article, Amazon.com will be raising its monthly fee for Amazon Prime. In addition to the annual fee, customers will now have to pay $12.99, up from $10.99. College students will also see a dollar increase for the Amazon Prime Student membership.

In 2014, the company had increased the membership fees by 25 percent to $99. As consumers continue to increase their online shopping habits, Amazon Prime is a big part of the e-commerce giant’s strategy for growth. Despite the bad news for consumers, Amazon’s shares went up 1.2 percent in early Friday trading.?

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