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Although millennials are less likely to drink coffee than their parents, they are more likely to drink it outside of their homes. According to a recent <a href="https://finance.yahoo.com/news/millennials-apos-coffee-preferences-wildly-144147079.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=yahoo-finance-millennials-coffee-preferences-are-wildly-different-from-their-parents-2704712" target="_blank" rel="nofollow">Yahoo Finance article and Alliance Bernstein study</a>, just under half of young adults surveyed drank coffee in the last day with a large proportion of them buying it from a coffee shop rather than making it at home.

&quot;Our analysis suggests that away-from-home (AFH) coffee consumption is growing faster than the broader restaurant industry, driven by demographic shifts in the coffee-drinking population,&quot; said analyst Sara Senatore.

Since Starbucks is such a big player in the industry, the company has a lot to gain from this trend. Starbucks accounts for 32 percent of the away-from-home coffee market share, with Dunkin Donuts and McDonald&rsquo;s both ready to target the trend seen in millennials.

<a href="https://finance.yahoo.com/news/millennials-apos-coffee-preferences-wildly-144147079.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=yahoo-finance-millennials-coffee-preferences-are-wildly-different-from-their-parents-2704712" target="_blank" rel="nofollow">Click here</a> to read the full story.&nbsp;

Yahoo Finance: Millennials’ Coffee Preferences Are Wildly Different From Their Parents’

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Starbucks is set to cash in on millennials' preference for purchasing and drinking coffee away from home.


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