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There&#8217;s a new way for brands to advertise on <a href="https://www.youtube.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=youtube-launches-six-second-bumper-ads-for-brands-how-can-franchising-take-advantage-4400" target="_blank" rel="nofollow" target="_blank">YouTube</a>. An article on <a href="http://techcrunch.com/2016/04/26/youtube-bumper-ads/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=youtube-launches-six-second-bumper-ads-for-brands-how-can-franchising-take-advantage-4400" target="_blank" rel="nofollow" target="_blank">TechCrunch</a> notes that the site introduced Bumper ads in a <a href="http://adwords.blogspot.com/2016/04/bumper-ads-drive-incremental-reach-and-frequency.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=youtube-launches-six-second-bumper-ads-for-brands-how-can-franchising-take-advantage-4400" target="_blank" rel="nofollow" target="_blank">blog post</a> on Tuesday. They&#8217;re video ads that last only the length of a Vine&#8212;six seconds. YouTube Product Manager Zach Lupei says the six-second ads were created to better serve users watching videos on their smartphones. &#8220;Recent research has shown that half of 19-49 year olds turn to their mobile device first to watch video,&#8221; said Lupei. &#8220;Even in the living room, many people prefer to watch on their smartphone&#8212;for the control, personalization and ease it offers. And as viewing habits change, we are working to introduce new formats adapted to these habits.&#8221; Atlantic Records has been testing Bumper ads for YouTube. The label used the six-second spots to promote the English band Rudimental&#8217;s second album. Each ad highlighted one of the guest musicians on the album. Audi Germany also tested bumper ads by taking a long video and cutting it down to six-second segments. YouTube says bumper ads are meant to complement its already existing ad formats. For example, a brand can now roll out a longer video ad campaign and then use the shorter bumper ads to reinforce its message. Bumper ads also provide a unique opportunity to brands&#8212;because they&#8217;re so short, they can&#8217;t be skipped. Bumper ads will officially be available to brands and advertisers in May. &#8220;We like to think of bumper ads as little haikus of video ads&#8212;and we&#8217;re excited to see what the creative community will do with them,&#8221; said Lupei. Click <a href="http://techcrunch.com/2016/04/26/youtube-bumper-ads/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=youtube-launches-six-second-bumper-ads-for-brands-how-can-franchising-take-advantage-4400" target="_blank" rel="nofollow" target="_blank">here</a> to read the original TechCrunch article.

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The site says bumper ads are better-suited for users watching videos on their smartphones.

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YouTube Launches Six-Second Bumper Ads for Brands. How Can Franchising Take Advantage?

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