1851

Last week, Wendy's and agency VML launched a campaign spoofing the explosion of food videos that have popped up in Facebook newsfeeds in the past year. Like the popular videos created by the likes of BuzzFeed's Tasty, Tastemade and others, the video was shot and uploaded in the shape of a square that fills the full space of a newsfeed when viewed on a mobile device, where the bulk of Facebook content is viewed. At first glance, the video seems like the type of garden-variety campaign Facebook has been pushing brands to design for a couple years as it builds up its ad business on sibling app Instagram. The idea is that square video works on Facebook and, more importantly, plays double duty by working on Instagram, which is built around square photos and videos. Wendy's campaign is different though&#8212;the clip will only run on Facebook and won't touch Instagram, indicating that Facebook is taking a page from Instagram as it builds its video platform. For VML's Wendy's team, it also marks the first time the agency has designed a square-shaped video solely for Facebook. "We shot it in two different formats: Your average 16:9 so that you can use it on YouTube, and we also shot in a square or box format because that's in line with Facebook's best practices," said Daniel Lobaton, VML's creative director. <a href="http://www.adweek.com/news/technology/instagrams-box-shaped-videos-are-influencing-facebook-marketers-172490?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-facebook-takes-a-page-from-instagram-as-it-builds-its-video-platform-5222" target="_blank" rel="nofollow" target="_blank">Click here</a> to read the original article.

1851 Franchise

Wendy’s launched a Facebook campaign that features square-shaped videos.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Adweek: Facebook Takes a Page from Instagram as it Builds its Video Platform 

adweek-facebook-takes-a-page-from-instagram-as-it-builds-its-video-platform

Dog Training Elite

How To Keep Your Dog Safe and Calm This Halloween, According to Dog Training Experts

dog-training-elite-halloween-safety-tips

BooXkeeping

Books Balanced and Bound for Growth: BooXkeeping Celebrates a Standout Q3

booxkeeping-q3-2025-growth-and-innovation

Children's Lighthouse

Why Children’s Lighthouse Is the Perfect Fit for Hospitality Professionals

why-childrens-lighthouse-is-the-perfect-fit-for-hospitality-professionals

Layne's Chicken Fingers

image of Taylor Thomas laynes chicken finger franchisee in Texas

Why This University of Texas Alum Invested in Layne’s Chicken Fingers

university-texas-alum-invests-laynes-chicken

image of Masroor Fatany, a prolific laynes chicken franchisee

Why This Texas A&M Alum Invested in Layne’s, Committing to 10-Plus Restaurants in the Houston Area

why-texas-a&m-alum-bought-laynes-franchise

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Amazon outage, AWS outage, Amazon AWS logo

The Day the Cloud Stalled: How Amazon's Outage Impacted Franchise Economy

amazon-aws-outage-franchise-impact-travel-dining-failure

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

How a Steady Economy Could Help Franchisors Plan Their Next Move

how-a-steady-economy-could-help-franchisors-plan-their-next-move

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

McDonald’s Is the Latest Franchise To Bet Big on Beverages with 500-Store Premium Drink Test

mcdonalds-is-the-latest-franchise-to-bet-big-on-beverages-with-500-store-premium-drink-test

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

graphic image of an 1851 franchisee spotlight brayden and johnny steven of teriyaki madness

Father-and-Daughter Team Bring Teriyaki Madness to Wichita, Kansas, With Big Expansion Plans

johnny-brayden-steven-teriyaki-madness-wichita

1851 Franchisee Spotlight graphic with photo of Barb Volk and KidStrong logo

Adweek: Facebook Takes a Page from Instagram as it Builds its Video Platform

MORE STORIES LIKE THIS