Franchise News
CNBC: Retail Sales Seen Rising Between 3.7 and 4.2 Percent This Year
The National Retail Federation projects increase in retail sales.
On Wednesday, The National Retail Federation projected retail sales growing between 3.7 and 4.2 percent in 2017. In addition, it’s projected that online sales are also expected to increase, but between 8 and 12 percent.
“With jobs and income growing and debt relatively low, the fundamentals are in place and the consumer is in the driver's seat,” NRF president and CEO Matthew Shay. “But this year is unlike any other – while consumers have strength they haven't had in the past, they will remain hesitant to spend until they have more certainty about policy changes on taxes, trade and other issues being debated in Congress.”
This most recent projection comes after a holiday season where many major retailers struggled, despite the increase in sales by four percent in November and December.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
