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Fast Casual spoke with Subway’s Gobal Dietitian, Lanette Kovachi, to give other brands the chance to learn from her experiences with menu item labeling.
Many in the restaurant industry are—for lack of a better term—"freaking out" about the regulations that take effect May 5, 2017, requiring chain restaurants to put specific nutritional information on their menus. Granted, it is going to require some work to complete the analyses, redesign and reprint menus and even educate employees. That holds particularly true for the largest chains, which just by sheer scale, have a fairly costly and detailed project on their hands in order to comply with the new standards.
However, Subway proved it was possible 20 years ago when the sandwich chain first began providing guests access to nutritional information on cups, tray liners, napkins and elsewhere. The initiative has continued and now includes its website and in-store labeling. The chain's transparency helped to make it one of the nation's favorite but also one of the most successful brand in the world. That fact was proven just recently when the annual Harris Poll EquiTrends Restaurant Brands of the Year Study put Subway at the top of the QSR heap for the sixth year in a row by naming the chain top Sandwich Shop Brand of the Year.
"Year after year, Subway has proven that it has equity staying power," said Lisa Recoussine, vice president of client solutions at Nielsen, which owns The Harris Poll. "Getting ahead of the fitness curve and being one of the first chains to use a celebrity fitness tie-in with 'The Biggest Loser' are some factors contributing to Subway's equity dominance."
In light of the coming regulations, Fast Casual bounced a few questions off Subway Global Dietitian Lanette Kovachi to give other brands the chance to learn from her experiences with menu item nutritional evaluation and labeling.
Click here to read the full Q&A with Fast Casual and Kovachi.Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
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About the Author
Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
