1851

Social media has become an ingrained part of our culture. In the United States, a whopping 82% of the population reported having a social networking profile as of 2021, according to&nbsp;<a href="https://www.statista.com/statistics/273476/percentage-of-us-population-with-a-social-network-profile/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-market-your-franchise-opportunity-part-6-using-linkedinsocial-media-to-support-franchise-development-2720130" target="_blank" rel="nofollow">Statista</a>.&nbsp;With so many people sharing their personas online, social media makes an excellent tool for franchise development — if you know how to use it correctly.&nbsp;“Social media, especially LinkedIn, is a very big part of the franchise development process,” said&nbsp;<a href="https://www.linkedin.com/in/chrisdavenport/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-market-your-franchise-opportunity-part-6-using-linkedinsocial-media-to-support-franchise-development-2720130" target="_blank" rel="nofollow">Chris Davenport</a>, VP of franchise development at&nbsp;<a href="https://buzzfranchisebrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-market-your-franchise-opportunity-part-6-using-linkedinsocial-media-to-support-franchise-development-2720130" target="_blank" rel="nofollow">Buzz Franchise Brands</a>. “Not just from a connection standpoint, but also from a research standpoint.”LinkedIn offers brands a unique opportunity to connect online and verify key information on potential buyers. Other networks, such as Facebook, Instagram and Twitter, can also be helpful tools in reaching a wider audience and learning more about franchisee candidates.&nbsp;With new platforms popping up all the time and algorithms changing daily, it can be tricky to know how to get the most out of social media. Here are five ways you can start maximizing your accounts for franchise development.&nbsp;<h4>Identify Your Audience&nbsp;</h4>One of the first things to determine when using social media for franchise development is who you are trying to reach. Financial qualifications and background aside, there are other qualities your brand may be looking for in an investor. Social media offers the chance to target that specific group or demographic.&nbsp;“The most important thing for us to think about when we're putting anything out there in terms of content is remembering who we're trying to reach and really identifying who that is and tailoring the content to them,” said&nbsp;<a href="https://www.linkedin.com/in/bridget-rawls-34152330/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-market-your-franchise-opportunity-part-6-using-linkedinsocial-media-to-support-franchise-development-2720130" target="_blank" rel="nofollow">Bridget Rawls</a>, director of digital marketing at Buzz Franchise Brands.&nbsp;<h4>Test Different Methods</h4>One of the great things about social media today is that there are so many options. However, some may be better than others for franchise development.Test different messaging across various platforms to find out what resonates with your audience the most. Rawls noted that what works for one brand may not work for another, even within the same system.&nbsp;“We’ve seen some things work a little bit differently with&nbsp;<a href="https://homecleanheroesfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-market-your-franchise-opportunity-part-6-using-linkedinsocial-media-to-support-franchise-development-2720130" target="_blank" rel="nofollow">Home Clean Heroes*</a> versus&nbsp;<a href="https://poolscoutsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-market-your-franchise-opportunity-part-6-using-linkedinsocial-media-to-support-franchise-development-2720130" target="_blank" rel="nofollow">Pool Scouts*</a>,” she noted. “So it's important to keep an open mind about what is going to make the most sense.”&nbsp;<h4>Be Clear and Concise</h4>Attention spans are getting shorter and shorter all the time. That’s why it's important to keep messaging as concise and to the point as possible.&nbsp;When it comes to imagery, make sure what you're presenting is accurate in the description. If someone is confused by what they see, they might just scroll right past it instead of inquiring further.&nbsp;Additionally, keep text easily digestible and make use of links that people can click on to learn more.&nbsp;<h4>Encourage Employee Engagement</h4>Make sure your corporate team is leveraging its social network. You never know who in your following might be a potential customer or investor.&nbsp;“My team will typically post something once a day on their individual pages,” said Davenport. “Whether that's a corporate post provided to us by marketing or something that they come up with organically that speaks to franchise development.”&nbsp;<h4>Utilize LinkedIn’s Tools</h4>Becoming a Premium member of LinkedIn&nbsp;will cost you, but it comes with a handful of helpful resources you may not know about. The membership gives you access to features including webinars, detailed business insights and recruitment tools.&nbsp;“Paying attention and absorbing all of those learnings [provided by LinkedIn] over the last couple of years has been super helpful for us to narrow in a little bit further on who we're trying to target in different ways,” said Rawls.&nbsp;

How to Market Your Franchise Opportunity Part 6: Using LinkedIn/Social Media to Support Franchise Development

1851 Franchise

When used correctly, social media can be an excellent tool for franchise development. 1851 Franchise explores five key ways to maximize your business accounts. 

how-to-market-your-franchise-opportunity-part-6-using-linkedinsocial-media-to-support-franchise-development

The Junkluggers

image of Lucy Mejia from Atlanta Georgia junkluggers franchisee owner mom

How This Stay-at-Home Mom Found Her Calling With The Junkluggers Franchise

lucy-mejia-junkluggers-franchise

image of the junkluggers franchise and a list of the top 5 reasons to purchase a junkluggers

Top 5 Reasons To Buy a Junkluggers Franchise in 2026

top-5-reasons-to-buy-a-junkluggers-franchise-2026

image of a junkluggers franchise owner franchisee standing in front of a company truck succesful

Junkluggers Franchisees Win the Fast-Growing, Eco-Focused Junk Removal Market With Mission, Momentum and a “Frictionless” System Built for Scale

the-junkluggers-franchise-opportunity

BIGGBY COFFEE

 BIGGBY® COFFEE Cracks Top 200 on Franchise Times Top 400, Climbing More Than 100 Spots in Four Years

biggby-coffee-cracks-top-200-on-franchise-times-top-400-climbing-more-than-100-spots-in-four-years

KidStrong Franchising, LLC

KidStrong Franchise - Sabrina Du - Steve Do - Tampa - 1851 Franchise

Why a KidStrong Franchise Fits This Family’s Next Chapter

kidstrong-franchise-tampa-steve-do-sabrina-du

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with government building & "Open for Business" sign against American flag backdrop

Government Reopens After 43-Day Shutdown, Bringing Relief to Small Businesses and Franchises

government-shutdown-ends-franchise-impact

As Starbucks and Dunkin’ Navigate a Changing Market, New Coffee Players Keep Gaining Ground

starbucks-dunkin-franchise-coffee-market-trends

Paris Baguette Welcomes Zac Sulma as New Chief Operating Officer

new-coo-zac-sulma

AI-related job cuts, October U.S. job cuts, American job cut record

AI-Fueled Layoffs Reshape the U.S. Job Market — And Highlight Franchising’s Resilience

ai-job-cuts-franchising-path-forward

Crunch Fitness Franchise - Sixth Street Minority Stake - CR Fitness - 1851 Franchise

Sixth Street Takes Minority Stake in CR Fitness, the Largest Crunch Fitness Franchisee

cr-fitness-crunch-fitness-sixth-street-investment

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

Photo of Happinest Brands teams standing together in front of branded vehicles

Happinest Brands Continues Strong 2025 Trajectory With Major Q3 Growth and Strategic Wins

happinest-brands-q3-franchise-growth

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

How to Market Your Franchise Opportunity Part 6: Using LinkedIn/Social Media to Support Franchise Development

MORE STORIES LIKE THIS