Restaurants are constantly working to catch up to the latest technological innovations. From social media to mobile-friendly menus, websites and apps, brands need to be ahead of the curve in order to attract more customers. Now, there’s another digital trend that’s taking over the restaurant industry: mobile point-of-sale (mPOS) systems.

A new study from Juniper Research highlighted in a Fast Casual article predicts that within five years, retail transactions done with mPOS systems will account for 40 percent of all transactions. That’s up 12 percent over what was previously predicted. Juniper Research says the increase is due to more retail brands working smartphone and tablet payment options into their overall payment plans.

As more restaurants start to rely on mPOS systems, the industry—along with other retail businesses—will experience some changes. For example, small vendors are expected to reach more customers since they will be able to accept more payment options. Restaurants will also likely roll out more targeted and situational campaigns as well as automatic ordering systems in order to reduce the amount of time consumers spend waiting in line in stores.

The study’s author, James Moar, says, “We are seeing several vendors tailor their software to the needs of specific industries, integrating mPOS capabilities as part of broader cloud-based business software. These additional services can then make use of the sales data directly to manage inventory, monitor staff performance and other functions, which can all add more value to a business and justify a higher margin."

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Cassidy McAloon

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Cassidy McAloon

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Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR.

Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.