Pollo Campero Targets El Paso, Texas for Growth, Capacity for 5 New Restaurants

Pollo Campero, the Central American chicken franchise with 90 units across the nation and another 270 worldwide, is now looking to grow in El Paso, Texas. With approximately three million people in the greater El Paso area and a steadily growing metropolitan area, there is capacity for a total of five Pollo Campero restaurants across the market.

“El Paso has a special place in my heart as it is where I was born and raised.  This metropolitan area is an extremely attractive growth market for us because there are multiple demographic factors that indicate the potential for Pollo Campero to be positively received by the community,” said Blas Escarcega, director of franchise development at Pollo Campero. “There is a huge hispanic population, many of which may already be familiar with us thanks to our Central American roots. However, given El Paso is an international city with lots of visitors, business-friendly and home to a major Army base, Fort Bliss, we also have a great opportunity to get in front of new guests and make them fans for life.”

Because Pollo Campero has grown out of a family-owned Guatemalan restaurant and continues to use a unique recipe that was perfected over years, it offers a fresh take on a popular classic — chicken. Marinated, juicy and flavorful to the bone, Pollo Campero fried and grilled chicken is a favorite of both loyal guests who have loved the Campero flavor for years and new diners who are looking for a better chicken meal experience.

In addition to visitors and those who have relocated and already know and love Pollo Campero, franchisees who open in El Paso can quickly become a fan favorite in the community, bringing a new, celebrated flavor to the market.

El Paso Offers Favorable Real Estate Options for Franchisees

While the demographics of the larger El Paso area are favorable, the Pollo Campero team is especially interested in developing restaurants in the far eastern, northeastern and northwestern parts of the metro. In addition to favorable market conditions, the Pollo Campero team has noted the potential for affordable real estate.

“El Paso presents a prime market for guest demand, but this is also a great time to grow in the market because of real estate availability compared to other areas in the U.S.” As part of its comprehensive franchisee support program, Pollo Campero also offers site selection support to guide franchisees through the process in an effort to secure an optimal location for their new restaurant, making the El Paso real estate process even more encouraging.

Pollo Campero’s Future in El Paso

With capacity for a total of five restaurants in the area, Pollo Campero aims to establish one in the next three years, three in the next five years and five within the next decade. Escarcega plans to make a trip to the market in late 2023 and throughout 2024 to meet and discuss the exciting opportunity with potential owners.

“Having grown up in El Paso and graduated from the University of Texas at El Paso, I am very excited to go back to the area, this time with Pollo Campero,” said Escarcega. “I know we will be positively received by the community, and I look forward to seeing the brand grow in my very own hometown.”

Initial investments range from $1,287,250 – $2,491,500*. For more information, visit https://camperofranchise.com/.