Pollo Campero Identifies Alabama as a Prime Market for Franchise Growth

After recently celebrating its 100th U.S. opening, Pollo Campero, the global Central American chicken franchise, is targeting Alabama for expansion as it continues to drive its growth in the United States. Last year, Pollo Campero opened 11 new restaurants and saw double-digit revenue growth, and it’s continuing to drive that momentum through 2024. With plans to open at least 25 more restaurants this year, the franchise is strengthening its U.S. presence, and Alabama will play a critical role in its future expansion plans.

“We have seen strong demand for Pollo Campero across the South and Southeast, and growth in Alabama is the next logical step,” said Vice President of Franchise Development Blas Escarcega. “We see space for 12 Pollo Campero restaurants across Alabama, and as we work to break into the state, we are specifically targeting Huntsville and Birmingham for our first locations.”

Escarcega explained that Alabama’s economy is already strong, noting a sizable automobile manufacturing presence and continued job growth as more industries enter the state. This speaks to a very business-friendly environment and serves to create an even larger base of prospective Pollo Campero fans.

Local demographics and dining trends are some of the considerations the Pollo Campero leadership team makes when identifying new markets, and Alabama fits the bill perfectly.

“We already have a strong base of legacy customers in Alabama, but we also know that Alabama communities will be receptive to Pollo Campero, even if they’ve never experienced our brand before,” explained Escarcega. “The South has a higher-than-average rate of chicken consumption, and we bring a flavorful twist on a beloved classic that would pique anyone’s interest.”

As it works to fully saturate the Alabama market, Pollo Campero is looking to open one restaurant in the next three years, three restaurants in the next five years, and seven in the next decade.

After recent visits to Alabama, Escarcega notes “compelling” real estate availability in the state, and he will continue to travel to the market throughout the development process to meet with and support prospective franchisees as they pursue ownership with the brand.

To find out more information on costs to buy this franchise, please visit https://1851franchise.com/pollocampero/info.