1851

A few years ago, the idea of creating an art-based franchise where friends could come together to paint wasn&rsquo;t on anybody&rsquo;s radar. But as this &ldquo;paint and sip&rdquo; segment has emerged, it&rsquo;s become clear that it&rsquo;s a category in which franchise brands can thrive.

One concept that&rsquo;s proving that the <a href="http://pipfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=pretty-in-paint-parties-is-breaking-into-the-franchising-industry-by-carving-out-its-own-niche-in-an-increasingly-crowded-segment-2705883" target="_blank" rel="nofollow" target="_blank">paint and sip segment of the industry has staying power is Pretty in Paint Parties</a>. The New Jersey-based concept was created by two friends turned co-founders, Amelia Courtney and Erica Bridges after one experienced a traditional paint party for herself. But after visiting a studio, they started to question the standard business model that the industry had started to adopt. They decided that a painting business didn&rsquo;t need to have a brick and mortar location in order to thrive&mdash;instead, it could work as a mobile pop up shop.

&ldquo;I couldn&rsquo;t wrap my mind around how paint party companies were thriving in a studio location. Between paying for the space, artists and employees to run the front desk, it didn&rsquo;t seem like a sustainable business model,&rdquo; said Courtney. &ldquo;That&rsquo;s when we got the idea to package the paint party concept in a completely different way. Instead of operating out of one specific brick and mortar location, we saw the opportunity to act as more of a pop up concept that brings paint parties directly to people&rsquo;s homes.&rdquo;

Right away, <a href="https://prettyinpaintparties.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=pretty-in-paint-parties-is-breaking-into-the-franchising-industry-by-carving-out-its-own-niche-in-an-increasingly-crowded-segment-2705883" target="_blank" rel="nofollow" target="_blank">Pretty in Paint Parties</a> saw a positive reaction from customers. Recognizing that they had tapped into a previously underserved audience, they decided to expand with the help of artists and local business owners.

&ldquo;It became clear that our approach to hosting paint parties was something that consumers were looking for. And bringing classes and events directly into homes and businesses has been a huge point of differentiation for us as we continue to expand&mdash;there isn&rsquo;t anything else like it in the industry,&rdquo; said Bridges.&nbsp;

Today, Pretty in Paint Parties has eight units that are open for business. And the brand is anticipating continued growth with the help of the franchising business model&mdash; its goal is to bump that number up to 20 by the end of the year. Both Courtney and Bridges are confident that achieving that goal is possible because of the fact that Pretty in Paint Parties is carving out a unique niche for itself within a booming industry, and it&rsquo;s resonating with franchisees.

&ldquo;I think that for people who have been going to a lot of paint parties or for those who are looking to buy a franchise in this paint and sip segment, the biggest fear is that this whole craze is going to end soon. People are afraid that if they buy into a painting franchise and the industry takes a hit, they&rsquo;re going to be stuck with a lease and a business that end up costing them money. We eliminate that fear with our unique business model,&rdquo; said Courtney.&nbsp;

Being a mobile business isn&rsquo;t the only way that Pretty in Paint Parties is revolutionizing the industry&mdash;the brand is also going beyond traditional canvases by offering customers and party hosts the opportunity to paint totes and customizable wooden shapes. That diversification in products is leading to multiple revenue streams for franchisees, which is in turn helping the brand expand beyond its base on the East Coast.

Courtney said, &ldquo;If there&rsquo;s one thing that I see for us going forward, it&rsquo;s being a household name. As this industry continues to evolve and as we continue to experience growth, we&rsquo;re definitely looking to take Pretty in Paint Parties nationwide.&rdquo;

Pretty in Paint Parties Is Breaking into the Franchising Industry by Carving Out its Own Niche in an Increasingly Crowded Segment

1851 Franchise

As the paint and sip segment of the franchising industry continues to pick up speed, Pretty in Paint Parties is going against the grain by making its concept mobile.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

pretty-in-paint-parties-is-breaking-into-the-franchising-industry-by-carving-out-its-own-niche-in-an-increasingly-crowded-segment

Layne's Chicken Fingers

image of laynes chicken finger restaurant with 4 hands holding cups in the air to celebrate 

 Layne’s Chicken Fingers Crosses Mid-Year Mark With 11 New Restaurants Opened, Including the First Time the Brand has Seen Two Openings on the Same Day on July 14

laynes-chicken-franchise-growth-2025

HomeTeam Inspection Service

image of an employee from home team checking an outlet with an ipad

HomeTeam Inspection Service Franchise Owners Diversify Income With Multi-Service Model

hometeam-inspection-service-revenue-streams

Right at Home

image of jennifer selden right at home franchisee for a webinar with nick powills

Right at Home Franchise Owner Jennifer Selden To Share Franchise Journey, Sparked by Personal Care Experiences

jennifer-selden-right-at-home-franchise-journey-webinar

Paris Baguette Canada

image of a paris baguette bakery cafe latte with delicious food, croissants, and pastries

What Paris Baguette Franchisees Have To Say About Their Experiences

paris-baguette-franchise-canada-eric-chang

image of right at home franchisee gregory brewer for a webinar with nick powills

Gregory Brewer To Share 20-Year Franchise Journey With Right at Home in Upcoming Webinar

gregory-brewer-right-at-home-franchise-winston-salem-webinar

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

AI Is Reshaping Franchising: $100 Billion Valuations and Hyper-Localized Advertising

ai-is-reshaping-franchising-100-billion-valuations-and-hyper-localized-advertising

Mega Franchisee Sizzling Platter Acquired by Bain Capital

mega-franchisee-sizzling-platter-acquired-by-bain-capital

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Photo of Roof Scientist truck and trailer

Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

roof-scientist-expands-into-northern-indianapolis

Unlocking Superpowers: How KidStrong Is Building the Next Generation of Confident Kids — and Thriving Franchise Owners

kidstrong-franchise-confident-kids

Jollibee -Launch-Story-Brand-Page-Deep-Dive-2025

Jollibee Franchise Costs, Fees, Profit and Data for 2025

jollibee-franchise-costs-fees-profit-and-data-for-2025

Picture of kids for franchise business Kidstrong which focuses on child development and fitness

KidStrong Is Pediatrician-Recommended for Raising Confident, Capable Kids and Families Can't Get Enough

kidstrong-child-development-program

Image of a kid growing up, developing with kidstrong, high fiving and smiling. 

How KidStrong has Become the Franchise Disrupting Child Development by Partnering with Purpose-Driven Franchise Owners 

kidstrong-franchise-opportunity-child-development

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

Pretty in Paint Parties Is Breaking into the Franchising Industry by Carving Out its Own Niche in an Increasingly Crowded Segment

MORE STORIES LIKE THIS