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1. Frantastic: Brands with a strong digital presence often share one common goal: to go viral. But going viral is easier said than done &mdash; even if a viral moment is carefully created, it needs to be organic. To help brands tap into viral opportunities, 1851 rounded up some <a href="https://1851franchise.com/details/2706504/How-to-Create-a-Viral-Moment-Lessons-Learned-from-Viral-campaigns" style="text-decoration-line:none" target="_blank">Frantastic examples of viral campaigns that paid off and the lessons that can be learned from them</a>, from Wendy&rsquo;s ongoing Twitter sass to Checkers &amp; Rally&rsquo;s willingness to playfully call out the competition. 

2. Franlebrity: This week&rsquo;s Franlebrity is Juan Caicedo, Vice President of Marketing for Realty ONE Group. <a href="https://1851franchise.com/details/2706523/Brands-Winning-at-Franchise-Marketing-Realty-ONE-Group" style="text-decoration-line:none" target="_blank">1851 spoke with Caicedo as a part of our &ldquo;Brands Winning at Franchise Marketing&rdquo; issue</a> to learn more about how the franchise is expanding alongside qualified owners. He notes that digital marketing plays a strong role in reaching prospective franchisees, saying, &ldquo;We&rsquo;ve built an omnichannel journey with a focus on creating an interactive, 360-degree digital experience.&rdquo;

3. Frash Money: As the franchising industry continues to evolve, keeping your brand relevant and ahead of the competition is no easy &mdash; or cheap&mdash; feat. That&rsquo;s why <a href="https://1851franchise.com/details/2706526/5-Small-Marketing-Changes-that-Will-Make-a-Big-Difference-for-Your-Brand" style="text-decoration-line:none" target="_blank">1851 rounded up five small marketing changes that have the potential to make a big difference for franchisors</a>, including taking advantage of brand partnerships, investing in social media, utilizing positive PR, embracing brand strengths and getting to know target consumers.

4. Frant of the Week: In his latest Frant, No Limit Agency* CEO Nick Powills explains that brands shouldn&rsquo;t be afraid of being different. Instead, <a href="https://1851franchise.com/details/2706537/Don-t-Be-Afraid-of-Being-Different-Be-Afraid-of-Being-the-Same-as-Everyone-Else" style="text-decoration-line:none" target="_blank">they should be afraid of being the same as everyone else</a>. Having a strong point of differentiation has the potential to make or break a franchise system. Unless a brand&rsquo;s website, marketing, PR and digital efforts all emphasize their individual &ldquo;why&rdquo; stories, they won&rsquo;t be able to stand out and win.

5. Franch Forward: Brands looking to Franch Forward need to know how to effectively market their franchise businesses. Especially in today&rsquo;s digital-centric world, where attention spans are short and sponsored posts are common, it&rsquo;s <a href="https://1851franchise.com/details/2706503/How-to-Effectively-Market-Your-Franchise-Business" style="text-decoration-line:none" target="_blank">more important than ever before for franchisors to keep sight of their marketing goals and target demographics</a>. To ensure their marketing efforts are successful, brands need to tap into the power of in-store marketing as well as their online presence and utilize their network as much as they possibly can.

6. Fran Funny: Burger King and Wendy&rsquo;s gave residents of Lynn, Massachusetts <a href="https://1851franchise.com/details/2706499/Adweek-A-Massachusetts-Burger-King-Just-Asked-the-Neighboring-Wendy-s-to-Prom-Wendy-s-Said-Yes" style="text-decoration-line:none" target="_blank">something to laugh about with a promposal</a>. Burger King used its marquee to ask the local Wendy&rsquo;s &mdash; which is right next door &mdash; to prom. In traditional Wendy&rsquo;s fashion, the brand used its corporate social media account to tweet its response, saying, &ldquo;Ok, but don&rsquo;t get handsy and we have to be home by 10.&rdquo;

7. Franspiration: &ldquo;I feel that all local businesses should be heavy in digital. You can measure the reaction and the results of digital campaigns and efforts. So, you can make better, honed-in decisions and optimize your spend. Your reach is so much greater and for less money.&rdquo; - <a href="https://1851franchise.com/details/2706534/Maximizing-Your-Marketing-How-Emerging-Franchisors-Can-Stretch-Their-Dollars-to-Attract-Retain-Customers" style="text-decoration-line:none" target="_blank">Jacqueline Ball, Marketing Strategist for The Dapper Doughnut</a>

8. Franemies vs. Frands: <a href="https://1851franchise.com/details/2706522/Adweek-Burger-King-Used-Instagram-Stories-to-Create-Burgers-Then-Turned-the-Data-Into-an-InstaWhopper-" style="text-decoration-line:none" target="_blank">Burger King Spain has proven that Instagram is a true Frand</a>. The franchise took a creative approach to promoting its signature Whopper burger by creating nine Instagram stories &mdash; one for each Whopper ingredient. Users were asked to pick their favorite toppings using Instagram&rsquo;s poll feature. Once a customer completed all nine polls, they received a unique coupon to receive their customized burger for free. Without any paid media, Burger King generated 270,000 interactions that led to 34,675 custom Whopper coupons.

The 8 | May 18, 2018

1851 Franchise

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Minuteman Press Franchise Review: From Food to Print in High Point, NC

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