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In Lynn, Massachusetts Burger King and Wendy&rsquo;s have restaurants located right next door to each other. And while that placement has the potential to lead to competition, a recent article in Adweek notes that for now, it&rsquo;s created a solid advertising stunt.

Burger King used the location&rsquo;s marquee to ask Wendy&rsquo;s to go to prom, with the chain tweeting it out on its corporate account. Wendy&rsquo;s &mdash; which is known for its humorous approach to social media &mdash; replied on Twitter, saying, &ldquo;Ok, but don&rsquo;t get handsy and we have to be home by 10.&rdquo; It&rsquo;s a smart play for both Burger King and Wendy&rsquo;s to get good press. However, it&rsquo;s still to be seen if there will be any type of offer or promotion to build off of the successful stunt.

<a href="http://www.adweek.com/brand-marketing/a-massachusetts-burger-king-just-asked-the-neighboring-wendys-to-prom-wendys-said-yes/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-a-massachusetts-burger-king-just-asked-the-neighboring-wendys-to-prom-wendys-said-yes-2706499" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Click here to read the original article</a>.

<a href="https://twitter.com/burgerking?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-a-massachusetts-burger-king-just-asked-the-neighboring-wendys-to-prom-wendys-said-yes-2706499" target="_blank" rel="nofollow" target="_blank">Photo courtesy of Burger King&#39;s Twitter</a>.

Adweek: A Massachusetts Burger King Just Asked the Neighboring Wendy’s to Prom. Wendy’s Said Yes

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The marketing stunt has been taken to Twitter by both franchise brands.

adweek-a-massachusetts-burger-king-just-asked-the-neighboring-wendys-to-prom-wendys-said-yes

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Adweek: A Massachusetts Burger King Just Asked the Neighboring Wendy’s to Prom. Wendy’s Said Yes

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