Why KidStrong is Targeting San Diego for Franchise Growth

As KidStrong, the science-based child development franchise helping kids grow stronger, smarter and more confident, continues its rapid national expansion, one market stands out as a prime opportunity for growth: San Diego, California. 

“California in itself is just an economic powerhouse,” said Josh Patrick, Senior Vice President of Franchise Development at KidStrong. “You have some of the most densely populated areas with active families. The median age of San Diego is around 35 years old, which is our target customer.” 

KidStrong already operates six locations across California, with eight more in development throughout 2026. In San Diego County, the brand’s Carlsbad center has proven there’s a significant appetite for its unique blend of physical, social and cognitive training.

“We have a location on the northern side of San Diego that does very well,” Patrick said. “We’re in the market and we see that potential.” 

A Strong Market Fit for KidStrong’s Mission

The brand estimates up to 10 potential locations across the greater San Diego area, stretching from Oceanside down through Mission Valley, including target neighborhoods such as Encinitas, Santee and Carmel Mountain Ranch, where a new center is already under development.

“The families here are health-conscious and always looking for things to do with their kids,” Patrick said. “That’s exactly where KidStrong fits in — we offer something fun, impactful and science-based .”

Patrick noted that the Carmel Mountain Ranch location, led by existing franchisees and former members Gabe and Melissa Uribe, is expected to open next year. The couple had previously driven 45 minutes each way to attend classes in Carlsbad — a strong validation of the program’s value and the regional demand.

Growing the KidStrong Footprint in California

KidStrong’s momentum in California reflects the brand’s broader national success. The brand has experienced record-breaking growth, including 45 new franchise licenses sold in Q3 alone and 114 year-to-date. 

From its roots in Kentucky to more than 170 open locations and 75,000 kids coming to class weekly, KidStrong has redefined what it means to invest in child development. The program combines physical training, character building and cognitive skill development for kids aged 1–9, led by certified coaches using a research-backed curriculum and patented equipment.

“San Diego is exactly the type of market where KidStrong thrives,” Patrick said. “It’s full of engaged parents who want to help their kids develop confidence, leadership and resilience. Our centers become a hub for families who want to do something meaningful together.”

A Scalable, Purpose-Driven Franchise Model

With investment levels ranging from $448,100 to $600,000 and average annual revenues exceeding $1 million for top-performing centers, KidStrong offers franchise partners a purpose-driven business with strong ROI potential. The brand’s efficient 3,000–4,000 square-foot model, proprietary curriculum and franchise-owner-first culture make it an attractive option for entrepreneurs seeking both impact and income.

“We could develop eight to ten locations in San Diego County,” Patrick said. “We’ve already seen proof of concept here, and the data tells us this market is ready for expansion.”

As KidStrong continues to grow across North America, San Diego represents one of the most promising frontiers for the brand — a place where fitness, education and family values converge to create lasting impact for the next generation.

For more information about franchising with KidStrong, visit https://franchise.kidstrong.com/