1851

Most in franchise development would argue that it is all about leads, which turn to qualified prospects, which turn to franchisees. If leads are what brands are fighting to get and 90 percent of leads come through a franchise development website, then a robust digital marketing strategy is essential to providing a simple landing spot for customers and those one-degree separated. Brands need strong search engine optimization for interception strategies to capture those who have raised their hand and said they were interested in owning a franchise and just haven&rsquo;t found the right brand.

<a href="https://www.linkedin.com/in/seancfitzgerald/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=10-tips-for-strengthening-seo-on-a-franchise-development-website-2703203" target="_blank" rel="nofollow" target="_blank">Sean Fitzgerald</a>,&nbsp;<a href="http://www.nolimitagency.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=10-tips-for-strengthening-seo-on-a-franchise-development-website-2703203" target="_blank" rel="nofollow" target="_blank">Chief Development Strategist</a> 1851; <a href="https://www.linkedin.com/in/jackmonson/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=10-tips-for-strengthening-seo-on-a-franchise-development-website-2703203" target="_blank" rel="nofollow" target="_blank">Jack Monson</a>,&nbsp;Director of Digital Strategy at <a href="https://qiigo.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=10-tips-for-strengthening-seo-on-a-franchise-development-website-2703203" target="_blank" rel="nofollow" target="_blank">Qiigo</a>; <a href="https://www.linkedin.com/in/rickbatchelor/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=10-tips-for-strengthening-seo-on-a-franchise-development-website-2703203" target="_blank" rel="nofollow" target="_blank">Rick Batchelor</a>,&nbsp;CEO of <a href="https://qiigo.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=10-tips-for-strengthening-seo-on-a-franchise-development-website-2703203" target="_blank" rel="nofollow" target="_blank">Qiigo</a>; and <a href="https://www.linkedin.com/in/jamshaidhashmi/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=10-tips-for-strengthening-seo-on-a-franchise-development-website-2703203" target="_blank" rel="nofollow" target="_blank">Jamshaid Hashmi</a>,&nbsp;CEO &amp; President of <a href="https://clicktecs.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=10-tips-for-strengthening-seo-on-a-franchise-development-website-2703203" target="_blank" rel="nofollow" target="_blank">ClickTecs</a> provide 10 tips for strengthening your franchise brand&rsquo;s search:

<ol style="margin-left: 40px;">
	<li>Monson: Be open to trying new methods. Search engines and digital marketing changes so fast that what did or didn&rsquo;t work in the recent past is irrelevant.</li>
	<li>Hashmi: Ensure that your SEO tags are in line with the industry you are in. Go after industry specific SEO terms that describe your franchise opportunity instead of generic &lsquo;buy franchise&rsquo; or &lsquo;open a business&rsquo; terms.</li>
	<li>Batchelor: Pay-per-click and Search engine optimization are just part of the solution. Remember this is a research sale. These buyers search and search. Using every single avenue of traffic you have available is what is needed. &nbsp;&nbsp;</li>
	<li>Hashmi: Running paid ads across multiple social media channels and search engines, sponsoring content or boosting FB posts will improve your traffic and awareness. All these items will build a larger digital footprint and allow you to maximize the brand experience online.</li>
	<li>Batchelor: Know your numbers before you get started here. Know your cost per lead and cost per acquisition. Without realistic expectations here, you are just going to become frustrated, waste money, experience vendor churn and probably decide that &lsquo;digital just does not work for us.&rsquo;</li>
	<li>Fitzgerald: Don&rsquo;t overpay for SEO; make sure you budget for retargeting and PPC so that you have a balance of efforts going toward driving your traffic goals.</li>
	<li>Batchelor: Don&#39;t put a franchise development person with no digital experience in charge of your digital franchise development lead flow. You will just waste money and frustrate your vendors.</li>
	<li>Fitzgerald: Make sure you have outside content that tells your story in longer form and links back to your site for the conclusion to the story -- the lead. This can come from great public relations and content marketing strategies and execution.</li>
	<li>Batchelor: Digital marketing is incredibly sophisticated in this day and age and only getting more complicated. If you don&#39;t know what you are doing with it, you almost certainly get hurt.</li>
	<li>Fitzgerald: Remember that Google can change the game anytime they want. SEO is a lot like exercise; the second you stop is the second you regret.</li>
</ol>

10 Tips for Strengthening SEO on a Franchise Development Website

1851 Franchise

In a competitive franchise landscape, ensuring you have strong search results is key to intercepting qualified and ready-to-buy leads

10-tips-for-strengthening-seo-on-a-franchise-development-website

HomeTeam Inspection Service

Photo of HomeTeam inspector in red polo and khaki pants, walking by branded vehicle

Real Estate Today: Behind the Drywall: The Truth About Home Inspections

purpose-of-home-inspection

Dog Training Elite

Dog Training Elite Franchise - DTE - National Service Dog Month - 1851 Franchise

Celebrating Service Dogs: Why Proper Training Changes Lives — And How Dog Training Elite Is Leading the Way

dog-training-elite-national-service-dog-month

Senior Care Authority

How This Senior Care Authority Franchisee Turned Love for His Grandparents Into a Lifelong Calling

how-this-senior-care-authority-franchisee-turned-love-for-his-grandparents-into-a-lifelong-calling

Hometown News: Like Father, Like Son — Family-Run Inspection Business Blends Generations of Expertise and a Keen Eye for Detail

father-son-home-inspection-franchise-florida

KLA Schools

KLA Schools of Beachwalk Hosts Admissions Kick-Off Celebration

kla-schools-of-beachwalk-hosts-admissions-kick-off-celebration

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

graphic image of an 1851 franchisee spotlight brayden and johnny steven of teriyaki madness

Father-and-Daughter Team Bring Teriyaki Madness to Wichita, Kansas, With Big Expansion Plans

johnny-brayden-steven-teriyaki-madness-wichita

Young Entrepreneur Parth Patel Is Bringing Paris Baguette to the Cleveland Area

young-entrepreneur-parth-patel-is-bringing-paris-baguette-to-the-cleveland-area

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

10 Tips for Strengthening SEO on a Franchise Development Website

MORE STORIES LIKE THIS