The 15 Best Full-Service Restaurant Franchises of 2024

After suffering some setbacks during the pandemic, the full-service restaurant industry has bounced back in a big way. The market share for full-service restaurants was an estimated $1.5 trillion in 2023 and is expected to reach an even more impressive $1.9 trillion by 2033.

From family sports pubs and craft beer bars to nostalgic diners and innovative pizzerias, the full-service restaurant franchise sector is brimming with diverse and dynamic brands. These franchises not only provide delicious food and memorable dining experiences, but also come with comprehensive franchise support systems, making them accessible to both seasoned restaurateurs and newcomers. 

Here are 15 of the best full-service restaurant franchises to consider for 2024.

IHOP

• Initial Investment: $1,766,072 - $4,375,997
• Unit Count: 1,800+

Established in 1958, the International House of Pancakes (IHOP) is the world’s largest breakfast chain, known for its world-famous pancakes and extensive menu variety. With over 1,750 locations globally, IHOP offers a welcoming and affordable dining experience for all ages. Owned entirely by independent franchise operators, IHOP provides restaurant owners with comprehensive support, which includes training, site selection and marketing assistance. As part of Dine Brands, franchisees benefit from over 100 years of combined hospitality expertise. 

On the Border

• Initial Investment: $2,500,00 - $4,300,000
• Unit Count: 130+ 

On the Border was founded in Dallas by three friends with a shared love of tequila and Mexican cuisine. Since opening its doors in 1982, this beloved Tex-Mex concept has been offering a unique dining experience with bold Border-style food, fresh-pressed tortillas and hand-crafted margaritas. On The Border has grown to over 110 corporate locations and numerous franchise locations across the U.S. and internationally. Franchisees benefit from extensive support, including training, marketing, and operations.

Denny’s

• Initial Investment: $1,618,375 - $3,056,875
• Unit Count: 1,600+

Denny’s — a renowned American diner chain established in Lakewood, California, over 70 years ago — is famous for its extensive menu and welcoming 24/7 dining experience. With over 96% of its 1,700+ restaurants franchised, Denny’s offers a robust and proven business model. As a franchisor, Denny’s provides restaurant owners with comprehensive support, including training, site selection, and marketing. The initial investment required to open a Denny’s ranges from $1.6 million to $3 million, with a franchise fee of $30,000.

Johnny Rockets

• Initial Investment: $507,000 - $1,686,000
• Unit Count: 385+

Founded in 1986 on Melrose Avenue in Los Angeles, Johnny Rockets is an iconic hamburger restaurant franchise known for its retro 1950s diner vibe. With over 385 locations across 31 countries, Johnny Rockets serves high-quality, cooked-to-order hamburgers, veggie burgers, chicken sandwiches, crispy fries and hand-spun shakes. The brand combines mid-century charm with modern touches, creating an engaging and fun atmosphere. Franchisees benefit from strong brand recognition, a proven business model, and a commitment to quality and service. 

California Pizza Kitchen

• Initial Investment: $3,500,000 - $6,700,000
• Unit Count: 180+

California Pizza Kitchen (CPK) opened its doors in 1985, changing up the pizza scene with its fresh, creative flavors served in a modern, welcoming atmosphere. Known for democratizing upscale pizza, CPK continues to move food and people forward, embracing a distinctly California way of life. Franchisees benefit from design and menu flexibility, allowing for a personalized touch while maintaining the brand’s core values. With a commitment to continuous growth and innovation, CPK offers a vibrant, evolving business opportunity that invites new talent to share in its success and bring a taste of California creativity to communities worldwide. 

Beef 'O' Brady's

Brand Development Page

• Initial Investment: $809,325 - $1,290,850
• Unit Count: 140+

Founded in Brandon, Florida, in 1985, Beef 'O' Brady's has thrived for over 35 years due to its strong community focus and loyal following. Each location of this beloved “family sports pub” concept serves as a social hub where locals gather for sports and classic American bar food. The franchise is attractive for its low-cost entry and comprehensive support, making it accessible even to those without restaurant experience. Franchisees benefit from a welcoming, community-centered business model. 

The Brass Tap*

Brand Development Page

• Initial Investment: $791,967 - $1,327,475 
• Unit Count: 50+

The Brass Tap is more than just a craft beer bar; it’s an innovator in the industry, offering an immersive experience with extraordinary craft beers, handcrafted cocktails, in-house barrel-aged bourbons, unique food pairings, live music and trivia. Founded in 2008 with the mission of being “the best social gathering place in any neighborhood,” The Brass Tap has since expanded to 42 locations in 14 states. The franchise model boasts a highly profitable and competitive structure — averaging $2.1 million in sales for top locations — making it an attractive investment with flexible terms and comprehensive support.

Melting Pot

• Initial Investment: $1,364,389 - $2,069,638
• Unit Count: 90+

Melting Pot offers a dining experience centered around fondue, where guests gather around the table to enjoy communal dining. Since opening in 1975, Melting Pot has grown to nearly 100 locations across North America and has become a favorite spot for celebrations and connections. The restaurant provides a cozy and polished casual atmosphere that lands somewhere on the upper part of the scale between a fine dining establishment and a casual eatery. Franchisees enjoy extensive support — including training, marketing help and guidance on real estate — making it a great opportunity for those looking to invest in a beloved and innovative brand.

Shuckin’ Shack

• Initial Investment: $456,000 - $1,500,000
• Unit Count: 18

Founded by two guys with a love for raw oysters, Shuckin' Shack Oyster Bar is a lively, family-friendly seafood franchise that brings the fun of a beach vacation to your community. Unlike typical sports bars, it offers a coastal vibe with fresh, sustainably-sourced seafood and a laid-back atmosphere where strangers become friends. Franchisees benefit from streamlined operations, extensive training and a strong support system, making it an accessible and rewarding investment in a niche market with minimal competition.

Buffalo Wild Wings

• Initial Investment: $2,481,500 - $4,804,800  
• Unit Count: 1,200+ 

Founded in 1982, Buffalo Wild Wings began from a craving for authentic Buffalo-style chicken wings. Today, it has grown into a global franchise with over 1,200 locations across 10 countries, combining great food, incredible wings and a vibrant sports-watching experience. As part of Inspire Brands, franchisees benefit from superior support, top supplier relationships and a proprietary POS system. With 26 signature sauces and an innovative restaurant design, Buffalo Wild Wings offers a time-tested business model and extensive support, making it a standout in the sports bar industry.

Texas Roadhouse

• Initial Investment: $1,600,000 - $3,000,000
• Unit Count: 360+

Texas Roadhouse, founded in 1993, is renowned for its hand-cut steaks, fall-off-the-bone ribs, made-from-scratch sides and freshly baked bread. With a lively atmosphere, line-dancing servers and a commitment to quality and hospitality, the brand stands out in the casual dining sector. Texas Roadhouse has grown to over 600 locations worldwide, offering a consistent dining experience that combines delicious food with a fun, family-friendly environment. Franchisees benefit from a robust support system, extensive training and strong brand recognition. 

Gyu-Kaku Japanese BBQ

• Initial Investment: $1,215,444 - $2,606,540  
• Unit Count: 780+

Gyu-Kaku, which means “Horn of the Bull” in Japanese, offers a unique dining experience where guests cook various cuts of meat, seafood and vegetables on in-table roasters. Originally developed by Rex Holdings Japan in the mid-1990s, Gyu-Kaku has been successfully adapted for the U.S. market. With over 700 locations worldwide, this yakiniku (grilled meat) restaurant combines traditional Japanese barbecue with modern dining. Franchisees benefit from a well-established brand, comprehensive support and the opportunity to bring a distinct and interactive culinary experience to their community.

Uno Pizzeria & Grill

• Initial Investment: Starting at $546,500
• Unit Count: 130+ 

Founded in Chicago in 1943, Pizzeria Uno is an iconic pizzeria franchise known for its deep history and authentic menu. With over 40 years of franchising experience, Pizzeria Uno offers a proven business model and robust support to help its franchisees succeed. The brand’s flexible business models — including hotel conversions, full-service restaurants, and takeout and delivery options — make it adaptable to various markets.

Elevation Burger

• Initial Investment: $509,000-$1,700,000
• Unit Count: 36

Elevation Burger, part of the FAT Brands family, is dedicated to high-quality, sustainable dining. Established with a commitment to sourcing the finest ingredients, it offers 100% grass-fed organic beef patties, cage-free chicken, and fries cooked in heart-healthy olive oil. This eco-friendly burger chain prioritizes a low carbon footprint while delivering delicious, healthier options. In addition to its commitment to quality and strong brand recognition, Elevation Burger provides franchisees with operational and marketing support, making it an excellent opportunity for those looking to invest in a sustainable and innovative fast-casual dining experience.

A&W

• Initial Investment: $212,285 - $1,350,487
• Unit Count: 500+

Since opening in 1919, A&W Restaurants have been providing diners with a nostalgic dining experience with classic menu items like burgers, fries and cheese curds, along with frosty mugs of root beer. With over 100 years in the industry, A&W combines tradition with modern appeal, making it a trusted and thriving franchise opportunity. Franchisees benefit from the brand's rich history and exceptional brand recognition, along with including training and ongoing assistance. 

From the nostalgic appeal of A&W and Johnny Rockets to the innovative dining experiences of Gyu-Kaku and Elevation Burger, there is a full-service franchise to match every passion and investment level. These franchises provide not only delicious food and memorable dining experiences but also robust support systems to ensure franchisee success. Now is the perfect time to join one of these leading brands and make your mark in the thriving restaurant industry.

Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.