Franchisor Stories
How Level Up Automation is redefining the smart home and connected technology services space by bringing professional-grade automation, security and entertainment solutions.
Level Up Automation has officially earned a place on 1851 Franchise’s 2026 Fastest Growing Emerging Franchises list — a recognition that highlights brands shaping the future of franchising through innovation, momentum and strong demand. As interest from franchisees continues to climb, Level Up Automation is entering a pivotal phase of expansion.
Level Up Automation was founded to meet the rising demand for professionally installed, fully integrated smart home and commercial technology solutions. The brand was founded with the idea that homeowners and businesses should be able to have connected technology that works seamlessly without complexity.
From its earliest days, Level Up Automation focused on combining premium technology with white-glove service, allowing customers to control security, entertainment, lighting, climate and connectivity through intuitive systems that fit their lifestyle. As smart homes, buildings and cities continue to expand at a pace comparable to the early internet and smartphone boom, the brand positioned itself early as a local technology leader in every market it serves.
“We’re an automation company,” said CEO Jennifer Mallett. “If you think of smart homes and what it entails, it’s the automation of all systems in residential spaces. This includes automated lighting, audio, video, shades and strong wireless networks.”
Level Up Automation differentiates itself through a service-driven, technology-forward model that supports both residential and commercial clients. Franchise owners operate as local automation professionals while benefiting from an established brand, proven systems and centralized marketing support.
The business offers a broad menu of in-demand services, including TV installations, home theaters, multi-room audio, Wi-Fi networks, security cameras, smart locks, automated shades, thermostats and advanced troubleshooting. This diversity allows franchisees to generate repeat business while serving customers at multiple price points.
“One of the great things we’re doing for potential franchisees is driving simplicity and deciding which lines they should carry, what will help them grow their business and support them,” Mallett said. “When people start automation businesses, it’s often mom-and-pop stores and hard to scale. The franchise system is going to be a difference maker in our industry to support not only growth of what needs to be done but employ a workforce that isn’t there yet.”
Operationally, the model is designed for owners who enjoy technology and customer service but prefer not to manage complex product manufacturing or inventory-heavy operations. Level Up Automation also appeals to entrepreneurs who want the brand and marketing handled centrally while they focus on execution, service quality and local market growth.
Level Up Automation continues to grow, with active locations listed across Massachusetts, Florida, Maryland, Louisiana, Ohio, Virginia, Connecticut, Montana and the New York metro area. The company’s website and social channels show ongoing residential and commercial installations in these regions.
In 2025, Level Up Automation of Montana was named a Nextdoor Neighborhood Fave. The recognition reflects local customer engagement as the brand continues building its presence heading into 2026.
The smart home and connected technology category is entering a period of accelerated adoption, driven by consumer demand for convenience, security and energy efficiency. Level Up Automation is positioned at the intersection of technology growth and service reliability, offering franchisees the opportunity to establish market leadership early as adoption continues to rise.
With demand expanding across both residential and commercial sectors, franchise owners can build recurring relationships rather than relying on one-time installs. For entrepreneurs who want to enter a growth-oriented industry without competing on price alone, Level Up Automation offers a timely and scalable opportunity.
“We are absolutely focused on growing in a way where you’re bringing in quality owners, making sure we'll support them in being successful,” Mallett said. “The goal is not to be the biggest tomorrow but to bring on the right business owners, service and support them over the next 10 years. Now is the time to give them as much attention as possible and teach them what they need to know so they can accelerate alongside explosive industry growth.”
Level Up Automation is continuing to evaluate franchise ownership opportunities as it enters 2026. The company’s franchise materials emphasize service quality, technical capability and hands-on local ownership.
Stay tuned throughout the rest of the month for 1851 Franchise's full Fastest Growing Emerging Franchises series to explore the other innovative brands making waves in the industry.
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