1851 Growth Club: Helping You Qualify Leads and Offering You More Flexibility

Fractional Sales Organizations (FSOs) essentially act as fractional sales teams that can significantly contribute to the growth of your franchise. However, there are certain aspects of this model that require further inspection.

In essence, the majority of franchise sales organizations have positioned themselves between the broker and you, taking a cut of the commission. This leaves you, the franchisor, with limited cash capital to invest in supporting and ensuring the success of franchisees. This aspect of the model can be problematic, unless the brand is well-capitalized and already has the financial resources to provide adequate support to franchisees.

For franchisors, the primary source of revenue should come from royalties, not fees.

“You're going to need to support the franchisee properly,” explained 1851 Franchise CEO Nick Powills of The 1851 Growth Club (also referred to as “Growth Club”). “And that means you will need the right cash flow to build up a team that has the capability to go out and impact them.”

With this in mind, Growth Club examined the gaps in the marketplace and identified an opportunity to help you avoid some of the more tedious aspects of the sales process.

“We don't even have to take commissions on the deals; we can be fractional on just qualifying your leads,” said Powills. “We built up this model, and we spent the last two years talking with franchisees, learning their buyer process and building up the way that we communicate with them to understand the data points that come out of a qualification call. We now use that as capital intelligence to impact the way that we market to another similar persona.”

This allows Growth Club to successfully act as a qualification team for a franchisor.

Growth Club can seamlessly integrate with your existing team’s process or help you build a new process. The organization offers more flexibility, unlike traditional FSOs that aim to handle every aspect. It can help with every step of the way, or just one component.

By focusing on qualifications without charging commissions, more resources are available for you to engage with your franchisees, provide them with the support they need, and ultimately, this allows you to earn revenue through royalties.

If you choose to work with Growth Club in this way, the primary focus will be on fractional lead qualification, which will assist in driving your candidates to the next stage of the process, making your role in the process much easier.

To find out more, click here.